Why Is Bobbie Gentle® Out of Stock At Retail?

You most likely landed on this page because you are searching for Bobbie Organic Gentle® Infant Formula. The Bobbie team knows first hand that not being able to find the formula of your choice can be stressful, and for that we deeply apologize for any inconvenience. We know feeding your baby can’t wait. We are committed to our quality and safety standards and will never compromise on those to rush production.  

Our goal is always transparency with our community and we want to share why inventory is low and what your options are while we work to get Bobbie Organic Gentle® back on shelves and to your baby’s bottle. 

First, What Is Bobbie Organic Gentle®?

If you're new to Bobbie or exploring Bobbie Organic Gentle® for the first time, let’s start with what makes this infant formula unique. Bobbie Organic Gentle® is specially formulated for babies who experience gas or fussiness. It features:

• 100% partially hydrolyzed whey protein, designed for easier digestion

• 100% lactose as the carbohydrate source, the primary carb found in breast milk

• No palm oil, no soy, and no corn syrup

• USDA Organic certified, European-style recipe

It’s a product many families trust when they’re looking for a gentle yet high-quality feeding option — and we know how important that trust is.

Why Is Bobbie Organic Gentle® Out of Stock Right Now At Retail?

The short version: a short production delay created an unexpected inventory gap for Bobbie Organic Gentle®.

When something like this happens, we lean into what we call the Bobbie Promise: when you subscribe to us, we subscribe to you. That means we prioritize our current subscribers first, setting aside all the Bobbie formula they need until their baby’s first birthday — no matter what hiccups arise in the supply chain or production schedule. 

Because of that commitment, we’ve temporarily paused new purchases and subscriptions for Organic Gentle®. Our goal is to ensure that existing subscribers continue to receive uninterrupted monthly deliveries. We expect to be back in stock by September, and we’re working as quickly and safely as possible to make that happen.

Why Subscribers Still Have Access

It might seem confusing: Why are some people still receiving Bobbie Organic Gentle® while it’s marked out of stock? The answer lies in our subscription model. From day one, Bobbie has been committed to a different way of doing business. We’re not just a baby formula company; we’re a partner in your feeding journey.

By prioritizing subscribers, we can guarantee formula supply to families who rely on us week in and week out. This approach helps committed subscribers avoid the panic buying, stockpiling and unpredictability that’s all too common in the infant formula world. Subscribers have consistently received their Bobbie Organic Gentle® without disruption, even during broader formula shortages. That’s a track record we’re proud of — and one we’re committed to maintaining.

When Will Bobbie Organic Gentle® Be Back?

We know waiting isn’t easy as a new parent, especially when you’re planning for your baby’s next bottle. We anticipate restoring full inventory and availability of Organic Gentle infant formula by early September 2025. While we don’t yet have an exact restock date, we want to provide as much transparency as possible so you can plan ahead.

If you're interested in Bobbie Organic Gentle® and want to be the first to know when it's back, we encourage new customers to sign up for restock alerts. That way, the moment it's available again, you’ll get a heads-up directly in your inbox.

What Parents and Caregivers Can Do in the Meantime

We get it — babies don’t wait for backorders. If your baby uses (or was hoping to try) Bobbie Gentle®, here are a few options to consider, depending on your situation:

1. Talk With Your Pediatrician About Alternatives

If your baby needs a gentle formula, we recommend speaking with your pediatrician about alternatives. Every formula is different, and an expert can help you find the best fit for your baby’s unique needs. Prioritizing options with the same protein structure as Bobbie Organic Gentle® —100% partially-hydrolyzed whey protein—may make for an easier transition.

2. Consider Bobbie Organic or Bobbie Organic Whole Milk Infant Formula

If your baby has tolerated dairy in solid foods, like yogurt or cheese, they may no longer need a partially hydrolyzed formula. As babies’ digestive systems mature, many outgrow the need for gentle or sensitive formulas. In that case, you may be able to try other Bobbie infant formula options, like:

• Bobbie Organic Infant Formula: Our original, intact protein recipe designed for full-term infants from birth, available exclusively in retail stores like Target, Whole Foods, Meijer, and more. Visit the Store Locator to find Bobbie near you.

• Bobbie Organic Whole Milk Formula: Complete nutrition for infants 0-12 months, made with organic whole milk and a reduced volume of plant-based oils.

These formulas don’t include the same, smaller proteins, so they’re not a 1:1 replacement for Bobbie Organic Gentle®. But for some families, they’re a gentle and nourishing alternative. If you’re not sure your baby is ready for an intact protein formula, talk to your pediatrician before making the switch. 

3. Try Adding Probiotics

Sometimes what seems like a formula issue is actually a gut-health issue. If your baby is dealing with gas, fussiness or crying spells, you might consider adding a probiotic to your feeding routine. This may help reduce fussiness and support digestive comfort; plus, they’re easy to mix into bottles or give to your little one directly. But, as always, check with your pediatrician before introducing any new supplement.

Worried About Bobbie Running Out of Other Products?

If you’re concerned about a different Bobbie product going out of stock, the good news is: The Bobbie subscription model is designed to prevent shortages — not cause them.

We reserve inventory for every subscriber from the moment they sign up until their baby turns one. Bobbie Whole Milk formulas (organic and non-organic varieties) are both available now, with no risk of shortage for current and future subscription orders. So, if you're just getting started or are exploring a switch, a Bobbie baby formula subscription can help you feed with confidence.

Is a Subscription the Right Choice for Your Family?

If you don’t want a subscription, we totally understand — every family’s shopping preferences are different. But a Bobbie subscription isn’t just convenient; it allows us to protect our supply chain and ensure every baby who depends on Bobbie gets what they need, when they need it.

By subscribing, you lock in guaranteed formula inventory — no last-minute runs to the store or stress about availability — as well as 10% off monthly, free shipping, and inflation-proof pricing. And when we’re back in stock with Bobbie Organic Gentle®, subscription orders will be the first to open up.

The Bobbie Commitment to You and Your Family

We know this situation isn’t ideal. Delays happen, but that doesn’t make them easier — especially when your baby’s nutrition is on the line. Here’s what we want you to know:

• We’re not cutting corners: Every batch of Bobbie baby formula goes through more than 2000 rigorous safety and quality checks before being released.

• We’re communicating transparently: Real updates, as soon as we have them.

• We’re listening: If you have questions, our team is here to support moms, partners, caregivers and everyone in between. Drop us a message, and you’ll hear from a real person in response.

Most importantly, we’re working hard to get Bobbie Organic Gentle® back on shelves as quickly and as safely as possible. Want to be the first to know when Bobbie Organic Gentle® is back? Sign up for restock alerts — or shop Bobbie and subscribe today.

The content on this site is for informational purposes only and not intended to be a substitute for professional medical advice, diagnosis or treatment. Discuss any health or feeding concerns with your infant’s pediatrician. Never disregard professional medical advice or delay it based on the content on this page.