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0-12 months

Whole Milk Infant Formula

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  • Whole Milk Infant Formula
  • Baby holding a Bobbie Whole Milk Infant Formula can with text about brain development and ingredients on a beige background.
  • Text detailing the sourcing of ingredients in a product, including grass-fed milk, organic expeller-pressed oil blend, and plant-based DHA.
  • Bobbie brand text on a grassy background with a no list of food additives.
  • Bobbie mom holding a baby with a blue background and text about clean ingredients and trust.
  • Whole Milk Infant Formula
  • Whole Milk Infant Formula
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  • "We created Bobbie so that you can feed with confidence."
  • Whole Milk Infant Formula

Whole Milk Infant Formula

0-12 months

Complete whole milk nutrition for babies newborn to 12 months—for less than $1 per bottle.

  • 100% Organic Whole Milk

  • Supports Easy Digestion

  • Brain-Supporting Benefits

CHOOSE YOUR RECIPE
Whole Milk Whole milk nutrition Organic Whole Milk Our closest to breast milk Organic Gentle For fussiness, gas, and crying Organic Original Our tried-and-trusted recipe
Pick your plan 50% OFF
One-Time Purchase

Stay Stocked™

Passing on savings up to $36/mo + over $250 in partner perks? Just checking...

*New customers only.

    Save up to $36/mo + free shipping

    Free Organic Probiotic Drops with your first Stay StockedTM Order ($26 value)

    Free 1:1 sessions with board certified lactation + feeding experts ($250 value)

    Guaranteed supply + locked-in, inflation-proof pricing

    Up to 40% off brands like Coterie, Nanit, + more

    Easy-to-flex delivery schedule you can adjust/pause whenever

*New customers only. Renews in 14 days to 4-can membership so you don't run out. Adjust, pause, or cancel easily—anytime.

    Save up to $36/mo + free shipping

    Free Organic Probiotic Drops with your first Stay StockedTM Order ($26 value)

    Free 1:1 sessions with board certified lactation + feeding experts ($250 value)

    Guaranteed supply + locked-in, inflation-proof pricing

    Up to 40% off brands like Coterie, Nanit, + more

    Easy-to-flex delivery schedule you can adjust/pause whenever

*New customers only. Renews in 14 days to 4-can membership so you don't run out. Adjust, pause, or cancel easily—anytime.

Passing on savings up to $36/mo + over $250 in partner perks? Just checking.

*Limited to one use per household.

  • Manage orders
via text

  • Over 2,000 quality checks

  • One million+ babies fed

*See full offer Terms and Conditions

SCREENED by Light Labs
Tested for 550+ toxins and
contaminants.
The infant formula with receipts.
Description

Bobbie Whole Milk Infant Formula is made with 100% whole milk from grass-fed cows, delivering more natural milk fat and fewer added oils to support easy digestion. Plus, DHA, choline, and naturally occurring MFGM from organic whole milk support brain development. 

Clean Label Project Certified and tested 2,000+ times for quality and safety. No palm oil, palm olein oil, soy allergens, or alternative sugars—ever. 

For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.

Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Peace of mind in every batch.

We don't just say your batch is safe. We show it.

Your Bobbie can clears 2,000+ safety checks before it leaves our facility. That’s why Consumer Reports named us a “Top Choice" formula. Here's a snapshot of the tests passed. Learn More

Nutrient Level Screening

Confirms infant nutritional standards are met.

Passed 

Organoleptic Screening

Confirms sensory quality like sight, smell, touch, and taste.

Passed 

Heavy Metal Screening

Confirms non-detectable levels of heavy metals like lead, arsenic, cadmium, and mercury.

Passed 

Pathogen Screening

Confirms batch is free from harmful pathogens like cronobacter and salmonella.

Passed 

SRC Screening

Confirms no potential spore-forming bacteria including C-bot (the bacteria that causes infant botulism) is present.

Passed 

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

“I'm so excited to see a whole milk formula that is manufactured here in the US and has a grass-fed recipe that combines all of the support of DHA, Choline, and Whole Milk in every bottle to support brain development.”

Lauren Crosby, MD, FAAP

Parent trusted. Baby approved.

Major fuel for little minds

Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.

Designed to support softer stools

The breast milk inspired fat blend found in whole milk means less straining for them and less stress for you.

Some brands pick one premium dairy. We chose two.

Our lactose comes from small American family farms, where organic, grass-fed cows graze on open pasture—no GMO feed, no GMO corn, the way farmers have been doing it for generations. Then, we go a little further for our whole milk—all the way to the rolling green hills of New Zealand, where cows graze year-round on some of the cleanest land on earth.

More natural milk fat, less added oils

Babies need fat for calories and brain growth! Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk and reduces the need for fat from vegetable oils.
  • Clean Label Project Purity Award badge
  • Clean Label Project Certified Pesticide Free badge
  • Clean Label Project First 1,000 Day Promise certification badge, inspired by European regulations

Just what your baby needs—
and nothing they don't.

Inside bobbie's whole milk baby formula

See All The Ingredients

organic grass-fed whole milk

Naturally-occurring fat from whole milk provides fatty acids like those found in breast milk—that means less fat from plant-based oils.

100% lactose

Made with the primary carbohydrate source in breast milk

whey protein

Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support healthy comfortable digestion.

Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

MFGM

Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

Iron

iron

Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

  • organic grass-fed whole milk

    Naturally-occurring fat from whole milk provides fatty acids like those found in breast milk—that means less fat from plant-based oils.

    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

  • 100% lactose

    Made with the primary carbohydrate source in breast milk

    MFGM

    Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

  • whey protein

    Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support healthy comfortable digestion.

    Iron

    iron

    Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

See what parents are saying.

Overall rating: 4.6903667 / 5 from 872 reviews.

AI Generated Review Summary

Bobbie Whole Milk Infant Formula is praised for its smooth consistency, clean ingredients, and effective weight gain support. Customers appreciate its natural milk fat content, absence of palm oil and soy allergens, and the seamless transition from breast milk. The formula is also noted for its exceptional quality and positive impact on baby's health.

Summary topics

  • Spit-Up Prevention (5%): Customers expressed satisfaction with the smooth formula, which helped with no spit up or acid reflux.
  • Brand Reputation (4%): Customers appreciated the Bobbie brand of baby formula, praising its clean ingredients and great pricing.
  • Weight Gain Support (4%): It was noted by customers that Bobbi whole milk formula helped their babies gain weight quickly.
  • Formula Quality (46%): A substantial number of customers appreciated the organic whole milk formula, considering it the best option available.
  • Clean Formula Option (3%): It was noted by customers that Bobbie Whole Milk is a great and clean option for formula.

Review topics: [quality, weight, feel, formula, customer service, shipping, daughter, bobbie, packaging, price point, support, baby, size, texture, relief, issues, skin, ingredients, transition, milk, spit, brand, bottle, gas, subscription, option, taste, choice, son, smell].

Review highlights

  • "Our baby absolutely LOVES this formula and downs every single bottle we give him!" — Justine C.
  • "My baby loves this formula and i love the clean ingredients with no added nonsense like other brands." — L. W.
  • "Within a few feeds, our baby was much happier, with no more gas, easier poops, and almost no more spit up!" — Peighton H.

Reviews

Day One Bobbie!

"We've been using Bobbie since day 1! With my baby in the NICU for a few days it was nice to come home knowing we had Bobbie formula ready to use since I had ordered it ahead of time. We love the subscription to make things that much easier on us + love how transparent the founders are about testing and ingredients."

— Brittney (5/5)

Good Stuff

"We appreciate the clean ingredients! I love being able to give my baby formula that's not junk food. No issues with deliveries, however I do wish the quantity/delivery rate was a little more customizable. If we could get a shipment every four weeks instead of every three, it would be perfect. As it stands, I have to monitor our subscription pretty often to make sure we're not going overboard on orders."

— Camille (5/5)

A great choice!

"After breastfeeding didn’t work out how we’d hoped, we knew we wanted to find the best formula option we could for little one. Bobbie made us feel confident we were giving our baby the best. My baby tolerates the formula well and we love the delivery service so I’m never running out of her food. I also love the guarantee that we’ll have formula for our baby in case of shortages. It doesn’t get better than this!"

— Sarah G. (5/5)

2nd baby also a Bobbie baby

"1st baby was a Bobbie baby, tried so many different formulas in 2023 until I found Bobbie after a lot of research. I went with Bobbie and never looked back, my 1st baby was a happy camper and enjoyed meal times. Now with my 2nd baby I was ready to commit to Bobbie yet again with no hesitation and he is also a happy camper. So happy there is a formula that has worked for our family and I can be stocked with the subscription and do not have to worry about running out or having to go to the store late at night to get a can. Thanks!"

— Abigail (5/5)

1st time mom

"As a 1st time mom not producing enough breast milk, buying formula can be overwhelming. We knew that we didn't trust other brands because of the reputation they built. We opted for organic milk. After trying another organic milk brand our baby was experiencing constipation. We switched to Bobbie grass fed and the constipation stopped, what a relief!"

— Landy C. (5/5)

Finally Found Our Babies Formula!

"Since he was born our baby has had a tough time eating. We tried a lot of different formulas before landing on Bobbie whole milk with no luck. Some he hated, some made his reflux worse. . . we were at our wits end! We tried this formula and he loves it! His ounces per day went way up and he is so much less gassy! Its been amazing for our little guy!"

— Katie C. (5/5)

Great stuff

"I love that this formula doesn't have any canola oil or corn syrup, yuck! Although I do notice an algae smell coming from the can when I smell it and it hasn't gone bad. My baby girl loves this brand. We used hipp before this but they are so expensive. When we looked for a similar type, this one immediately came to mind. 10/10"

— Valentina L. (5/5)

We have been using Bobbie

"We have been using Bobbie whole milk since 2 months! We started our journey combo feeding with breast milk and have since switched to only formula. I always recommend Bobbie to friends looking for a formula brand they can trust"

— Madison M. (5/5)

Less pressure

"I wish I could BF my babies until the recommended 2 year mark but its near impossible as a working mom. I combo fed all my kids Bobbie and it has allowed me the peace of mind that I'm giving them the best my money can buy. The Whole Milk formula was less gassy for my kids. Plus the whole milk formula mixed better. The original organic took a bit of shaking to truly dissolve the powder."

— Aimee (5/5)

The best formula out there

"My daughter has done great with this formula - healthy and gaining appropriate weight. As a company, the subscription service is reliable and one of the few companies lately without a recall."

— Joselyn (5/5)

Q&A

Bobbie Whole Milk Baby Formula

Bobbie's Grass-fed Whole Milk Infant Formula is crafted with premium ingredients to support your baby's nutritional needs from day one. Made with grass-fed whole milk, our formula offers essential nutrients, proteins, and healthy fats with less oil that mimic breast milk to nurture your baby’s growth and development. Bobbie is committed to providing a clean, complete, and balanced formula that is gentle on little tummies, supporting softer stools, without artificial additives, corn syrup, or palm oil. Our formula is non-GMO, ensuring your baby gets only the best. Discover the benefits of Bobbie’s Grass-fed Whole Milk Infant Formula today.

Bobbie Grass Fed Whole Milk Baby Formula FAQs

Bobbie Grass-Fed  Whole Milk Infant Formula is a great everyday starting point for most babies. If your baby is dealing with fussiness, gas, or crying, Bobbie Gentle Formula is designed with partially broken-down proteins for easy digestion. You can always switch as your baby’s needs change. Not sure where to start? Take our Find My Baby Formula Quiz.

Both of our whole milk infant formulas deliver complete infant nutrition from day one to year one. Although our Whole Milk Infant Formula is made with organic, purposefully sourced ingredients—it does not officially have the USDA Organic Certification, and our Organic Whole Milk Infant formula does. If you are looking for whole milk infant nutrition at our best value, try our traditional Whole Milk recipe.

Bobbie is thoughtfully designed to reflect key nutritional qualities of breast milk—including lactose as the primary carbohydrate, a balanced milk-based fat profile, and the same 60:40 whey-to-casein ratio. No formula can perfectly replicate breast milk, but Bobbie is made with ingredients chosen to support your baby's complete nutrition from day one to year one.

USDA Organic baby formula is made without synthetic pesticides, GMOs, or certain additives, which many parents prefer.

Absolutely! Bobbie is safe for newborns and can be used from day one. It meets strict FDA standards, is manufactured right here in the U.S., and provides the complete nutrition your newborn needs to grow and thrive. Want to learn more about our safety standards? Check out our  Bobbie Formula Safety page for newborn formula preparation.

Bobbie Whole Milk Infant formula is clinically crafted with 100% grass-fed whole milk and Clean Label Certified. Packed with MFGM** for brain support and designed for easy digestion, just like breast milk—for around a buck a bottle.

No, you don’t need a subscription to use Bobbie. Trying Bobbie for the first time? Save 50% off a Starter Bundle or try a can with a one-time purpose. You can also find Bobbie nearby in-store using our Store Locator. 

However, subscribing is our most affordable and convenient option. Get 10% off and save on free shipping every month. Plus, you can pause, cancel, or modify your subscription at any time.