Privacy policy
PRIVACY POLICY
Last modified: August 26, 2025
INTRODUCTION
Bobbie Baby, Inc (“Bobbie Baby” or “Company”) respects your privacy and is committed to protecting it through our compliance with this policy.
This Privacy Policy describes how we collect and use the personal information you provide to us on our website www.hibobbie.com (the “Site”), the services offered through the Site, and any orders that you place through the Site (collectively, the “Services”); how we use that information, including to whom we disclose it; and your choices regarding our use of that information. We also describe how you can contact us with questions and requests pertaining to your privacy. The Site is intended only for US-based visitors and should not be accessed if you are outside the United States.
By using the Site, you agree to the collection and use of your personal information in accordance with this policy.
COLLECTION AND USE OF INFORMATION
We obtain information from you in the following ways:
- Directly from you, including via the Services, email, text, and other electronic messages between you and us
- From you via automated means, such as through technologies like cookies, pixels, web server logs, and web beacons
Information We Collect Directly from You
We collect information from you to provide and improve our Services. We may collect the following information about you:
- Identifiers and contact information such as your name, email address, mailing address, phone number, user name, account number and password.
- Your baby’s due date and full date of birth.
- Billing information such as your credit card number and billing address, though we do not maintain this information on our servers, even for recurring/subscription purchases.
- Communications, such as responses to polls or surveys, questions, comments, or requests you send us.
- Information such as product wish lists/shopping carts, order history, searches on the Site, product and marketing preferences, browsing habits, and other available data points and statistics.
- Information provided to us through social media networks when you access our Services via said networks (this could include your name, profile picture, and other information).
- Information about your computer or device, including IP address, time and date of visit, browser type and version, operating system, device make and model.
- The pages of our Site you visit, the time spent on our Site, referring and exit pages.
- Contact information of friends or other people you would like us to contact or connect with.
- Other information you choose to directly provide to us in connection with your use of the Services.
We may use and disclose appropriately aggregated or de-identified information for any purpose.
Information We Collect by Automated Means
Generally
When you visit our Site(s), view or click on our online advertisements (including our advertisements on third party websites), or visit our social media pages, we also collect certain information about you, your device, your online activity, and your usage of the Site by automated means via third-party technologies such as cookies, web server logs and web beacons. For example, when you visit our Site, we may collect your IP address, your unique device identifier (or other device identifier) and/or geolocation data in order to offer you certain features or functionalities. As set forth in more detail below, we may also collect information about your usage and browsing habits using various web-based technologies, including cookies, pixels web beacons and similar technologies. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services. These activities are known as behavioral tracking.
Cookies and Similar Technologies
Like many online services, we use cookies and similar technologies to collect information. “Cookies” are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. We and some third parties may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Services and to market the Services or other products.
In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.
To control which web servers collect this information, we may place tags on our web pages, emails, advertisements, or content called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies. Web beacons are sometimes known as clear gifs, pixel tags, and single-pixel gifs and track engagement, visitor counts, and other statistics.
Analytics Companies
We may use web analytics services on our Site, such as the Google Analytics product provided by Google, as well as other providers. The providers that administer these services use technologies such as cookies, web server logs, pixels, and web beacons to help us analyze how visitors use and navigate the Site so we can improve the Site and understand how people navigate and use
The information collected through these means (including IP address) is disclosed to these providers, who use the information to help us evaluate how our visitors and customers use of our Site. These analytics providers have their own terms and conditions and privacy policies and you can learn more how these companies collect, use, and share information about you by visiting their websites.
Targeted Advertising
We also may contract with a number of companies that assist in marketing our services to you on third-party websites. These companies may use of cookies, web server logs, pixels and web beacons on our Site and in our emails to collect information about your online activities over time and across third-party websites or online services for the purpose of delivering targeted advertising that is likely to be of greater interest to you, on our Site and those of third parties. These companies also helps us manage and track the effectiveness of our marketing efforts. To learn more, including how to opt out of receiving targeted advertising from our advertising partners, see YOUR RIGHTS AND CHOICES REGARDING INFORMATION section below.
Information We Collect from Third Parties
We may obtain information about you from third parties. The types of personal information we may obtain from third parties may include, without limitation, and to the extent permitted by applicable law, the categories set out above. We may add this information to the information we have already collected from you via our Services in order to improve and market the Services.
HOW WE USE INFORMATION
We use the information we obtain to provide you with the Site; our Services; identify and communicate with you (including marketing and promotional communication) through various channels and mediums, including when you return to the Site; respond to your requests and inquiries; notify you about our Services, including your order or your account; service your purchase orders; and monitor, analyze, and improve the Site and our Services. We also use the information to tailor ads displayed to you on our Site and elsewhere. We use information to operate, evaluate, and improve our business and to comply with legal requirements, relevant industry standards, our policies, and enforcing this policy and our Terms and Conditions. We may use your information if we need to collect a debt from you, as well. We may also use your information as disclosed in any additional notices we provide to you on the Site or otherwise.
- Email marketing (if applicable): Where we have a legal basis, we may send emails about our store, new products, and other updates (see our “Marketing Preferences” section for more information).
- Text marketing (if applicable): We may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. The website uses webhooks and cookies (with your consent) to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS (see our “Marketing Preferences” section for more information).
Marketing Preferences
We would like to send you information about products and services of ours that we think you might like. We may send you direct marketing communications, product information and promotional offers:
- If you have consented to receiving such communications from us
- If we have an existing business relationship with you and can rely on your implied consent
- If you are from a country where the laws permit us to send you such communications based on our legitimate interests, if you have bought a product or service from us, and have not opted out of receiving communications from us (for example the EEA or UK)
- If you are from a country where the laws permit us to send you such communications
The marketing communications we send will be in relation to our own products or services, your personal data will not be used for third-party direct marketing unless separate explicit consent has been collected for that or you are from a country where the laws permit such processing.
You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us at any time:
- You can unsubscribe by using the unsubscribe directions or link included in marketing communication from us; or
- You may withdraw your consent by contacting us by e-mail at hello@hibobbie.com
Customers located in certain regions, such as the EEA and UK, also have the right to object to their personal data being processed for direct marketing purposes at any time. If you would like to object you can contact us by e-mail at hello@hibobbie.com
We will process all requests as soon as possible, but please note that due to the nature of our IT systems and servers it may take a few days for any opt-out request to be implemented.
DISCLOSURE OF YOUR INFORMATION
We may disclose personal information that we collect or you provide:
- With our Company and to our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our business. This includes for purposes of receiving and processing your financial information once or on a recurring or subscription basis for payment of goods or services.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of BOBBIE BABY’S assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, or in anticipation of such transaction through due diligence in which information held by BOBBIE BABY about users of our Services is among the assets transferred or disclosed.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
- If we believe disclosure is necessary or appropriate: (i) in connection with any legal investigation; (ii) to comply with relevant laws or respond to subpoenas, warrants or other legal process served on BOBBIE BABY; (iii) to protect the rights, property, or safety of BOBBIE BABY, our customers, or others; and/or (iv) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Service, which includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
YOUR RIGHTS AND CHOICES REGARDING INFORMATION
Rights Regarding Your Information
Subject to local law, you may have certain rights in relation to your personal information as defined under such applicable laws. Such rights may include rights to access your personal information; update your personal information; have inaccurate information corrected; request that your personal information be deleted; limit the use or disclosure of your personal information; or request to receive your personal information in a usable electronic format that can be transmitted to a third party. We will review your data requests on a case-by-case basis in accordance with applicable law.
To exercise these rights, you may be required to provide additional information to verify your identity or otherwise as necessary to assist us in fulfilling your request. Californians can exercise rights under California law by following the instructions in the California Privacy Notice at Collection section. All other individuals can exercise any legally available data rights by completing this Privacy Request Form or contacting us as described at the end of this Privacy Policy.
Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designated address: hello@hibobbie.com. However, please know we do not currently sell data triggering that statute's opt-out requirements.
Marketing Communications
If you do not wish to have your email address/contact information used by BOBBIE BABY Company to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your data (the order form) or at any other time by logging into the Site and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an email stating your request hello@hibobbie.com. If we have sent you a promotional email, you may follow the instructions in that email on how to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactional or relationship messages.
SMS/MMS Mobile Messaging Marketing Program (“Program”)
If you have chosen to participate in BOBBIE BABY’S mobile message marketing program, such participation will be subject to our SMS Terms which can be accessed at the time of signing up for the Program.
SMS/MMS Mobile Messaging and Phone Calls with Customer Service
If you choose to message BOBBIE BABY for customer service, you opt in to replies by SMS or phone at the number used to contact Bobbie. Message & Data rates may apply. You may opt out of receiving text messages from us anytime by replying STOP.
When you opt into SMS with customer service, we don’t share or sell your information with third parties (except to provide the Service) without your consent.
Cookies
If you decide at any time that you no longer wish to accept cookies from our Services for any of the non-essential purposes described above, then you can instruct your browser to stop accepting cookies by changing its settings or to prompt you before accepting a cookie from the websites you visit. Consult your browser’s technical information. You can learn about opting out of receiving certain interest-based ads from some or all participating companies by clicking here and here. If you do not accept cookies, however, you may not be able to use all portions of the Services or all functionality of the Services. If you have any questions about how to disable or modify cookies, please let us know at the contact information provided below.
Note that if you delete your User Contributions from the Site, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Site users. Proper access and use of information provided on the Site, including User Contributions, is governed by our Terms of Service & Conditions.
How we Respond to Do Not Track Signals
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. More information on DNT requests is available at https://allaboutdnt.com/. There is no industry standard approach to sending, processing, and addressing DNT requests from browsers, and please note that our Site does not respond to these DNT requests at this time. We are committed to providing you with meaningful choices about the information collected through our Services for third-party purposes, however, and that is why we provide the variety of opt-out mechanisms described in this Privacy Policy.
NOTICE OF FINANCIAL INCENTIVES
We may offer incentives, such as a coupon or discount on purchase, in exchange for personal information (e.g., email sign-up). We may also offer a loyalty program that will provide certain perks, such as rewards and exclusive offers, as well as other programs like sweepstakes or contests. We generally do not assign monetary or other value to personal information. If, however, we are required by law to assign such value, we have valued the personal information collected and used as based, in part, on the value of consumer trail of new products and sharing future offers tailored to your interest with competitive value. The value is a practical and good-faith effort often involving the (i) categories of personal information collected (e.g., names, email addresses), (ii) the transferability of such personal information for us, (iii) the discounted price offered, (iv) the volume of consumers enrolled in our programs, and (v) the product or service to which the programs, or price or service differences, applies. The disclosure of the value described herein is not intended to waive, nor should be interpreted as a waiver to, our proprietary or business confidential information, including trade secrets, and does not constitute any representation with regard to generally accepted accounting principles or financial accounting standards.
CALIFORNIA PRIVACY NOTICE AT COLLECTION
This section supplements our Policy with additional information for California residents about our information collection and use practices as required by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (the “CCPA”). In this section, the terms “personal information” and “sensitive personal information” have the meaning set forth in the CCPA.
Collection, Use, and Disclosure of California Personal Information
The following chart provides information about our practices in the 12 months leading up to the effective date of this Privacy Policy in relation to the categories of personal information that we generally collected from California residents, including categories sensitive personal information; the purposes for which we use the information, and the categories of third parties to whom we disclose the information for business purposes:
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Categories of Information Collected (see “Collection and Use of Information” section above for more information) |
Purpose of Use |
Categories of Third Parties to Whom We Disclose the Information for Business and Operational Purposes (See “How We Use Information” section above for more information) |
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Identifiers and contact Information such as your name, email address, mailing address, phone number, user name, account number and password. |
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Billing information such as your credit card number and billing address |
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Communications, such as responses to polls or surveys, questions, comments, or requests you send us. |
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Information such as product wish lists/shopping carts, order history, searches on the Site, product and marketing preferences, browsing habits, and other available data points and statistics. |
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Information provided to us through social media networks when you access our Services via said networks (this could include your name, profile picture, and other information). |
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Information about your computer or device, including IP address, time and date of visit, browser type and version, operating system, device make and model. |
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The pages of our Site you visit, the time spent on our Site, referring and exit pages. |
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Contact information of friends or other people you would like us to contact or connect with. |
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Other information you choose to directly provide to us in connection with your use of the Services. |
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Sale and Sharing of Personal Information
During the 12 months leading up to the effective date of this Privacy Policy, we provided personal information to third-party advertising providers for targeted advertising purposes, so that we can provide you with more relevant and tailored ads regarding our Services, or use analytics partners to assist us in analyzing use of our services and our user/customer base. The disclosure of your personal information to these third parties to assist us in providing these services may be considered a “sale” of personal information under the CCPA, or the “sharing” of your personal information for purposes of “cross-context behavioral advertising.”
The following chart lists the categories of personal information we have sold or shared over the last 12 months and the categories of third parties to which we have sold or shared:
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Categories of Information |
Categories of Third Parties to Whom We Have “Sold” This Information |
Categories of Third Parties to Whom We Have “Shared” This Information |
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Information about your computer or device, including IP address, time and date of visit, browser type and version, operating system, device make and model. |
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We do not “sell” or “share” personal information (as those terms are defined under the CCPA) if we have actual knowledge that the consumer is less than 16 years of age.
Retention
We retain your information only for as long as is necessary to provide the Services and to fulfill the transactions you have requested, or for other necessary purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. In determining how long to retain information, we consider the amount, nature and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we process the information, applicable legal requirements, and our legitimate interests. The purposes for which we process information (as well as the other factors listed above) may dictate different retention periods for the same types of information. For example, we retain your email address as an authentication credential (where applicable) as long as you have an account with us and an additional period of time after that for our legitimate interests and for our fraud and legal compliance purposes. If you opt out of email marketing, we maintain your email on our suppression list for an extended time to comply with your request. We may delete or de-identify your information sooner if we receive a verifiable deletion request, subject to exemptions under applicable law. We may retain cached or archived copies of your information.
Your CCPA Information, Correction, Deletion, and Other Rights
The CCPA allows you to request us to:
- Inform you about the categories of personal information we have collected about you in the preceding 12 months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we have disclosed certain personal information, and more specific detail about what categories of information were “sold,” “shared” or disclosed to particular categories of third parties, similar to the detail above this section of the Privacy Policy;
- Provide access to and/or a copy of certain personal information we hold about you;
- Correct certain personal information we have about you; and
- Delete certain personal information we have about you.
If you would like to exercise any of these rights, you may submit your request by completing this Privacy Request Form or contacting us as described at the end of this Privacy Policy. Although not legally required, we review these types of requests from all US customers, and we will consider each request on a case-by-case basis.
Please note that certain information may be exempt from such requests under California law. For example, we need certain information to provide our services to you, so we may reject a deletion request for that information while providing services to you.
Your CCPA Right to Opt Out of “Sale” or “Sharing” of Personal Information
Californians have a right to direct us not to “sell” or “share” certain personal information as those terms are defined in the CCPA. You can exercise that right by following the steps on our Your Privacy Choices page.
Opting out of “sales” and “sharing” limits only some types of disclosures of personal information, and there are exceptions to all of the rights described in this section.
Verification of Requests to Exercise CCPA Rights
We may take reasonable steps to verify your identity before responding to your request, which may include, depending on the sensitivity of the information involved, the nature of our relationship with you, and the type of request you are making, verifying your name, email address, and other information regarding your use of our services.
Requests Made by Agents
You can designate an authorized agent to make a CCPA request on your behalf. To do so, we must receive a legally sufficient power of attorney signed by you pursuant to California Probate Code sections 4121 to 4130, or other written authorization acceptable to us, for the agent to act on your behalf. You may still need to verify your identity and confirm the agent’s authority directly with us if we are not convinced of the validity of the agent’s request. For security and legal reasons, we may refuse to accept requests that require us to visit an agent’s website. Because opt-out requests for sales made through cookies and related technology must be performed from each browser that is used to access our services, it is easiest for the consumer to perform such opt-outs themselves. However, if you wish for an agent to perform browser-based requests on your behalf, you may arrange for the agent to your consumer’s browser to make such requests, but you may not share your login credentials or logged-in access to our websites with an agent or any other third party. We are not responsible for the security risks of giving an agent browser access or any other arrangements that you may have with an agent.
Nondiscrimination
You also have a right not to receive “discriminatory treatment” (within the meaning of the CCPA) for the exercise of the privacy rights conferred by the CCPA.
TRANSFER OF PERSONAL INFORMATION TO OTHER JURISDICTIONS
BOBBIE BABY is located in the United States, and if you are located outside of the United States, your information may be transferred and proceed within the United States as part of our normal business operations. Data protection laws vary from country to country, and may be different from the country from where you access the Site or Services. By using our Site or Services, you consent to the transfer and processing of your information by BOBBIE BABY and our service providers and partners who perform services on our behalf as described in this Privacy Policy.
CHILDREN’S PRIVACY
This Site is not directed at anyone under the age of eighteen and we do not knowingly collect personal information from users under the age of eighteen. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records.
You may request to review, change or delete your personal information or that of your minor child.
To make such a request, please contact us at the following address:
BOBBIE BABY, Inc.
1675 James Parkway, Heath, OH 43056
hello@hibobbie.com
DATA SECURITY
The security of your personal information is important to us. We implement security procedures and practices to protect our systems and the information we hold. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, so we cannot guarantee its absolute security.
Our store is hosted on Shopify, Inc. Shopify provides us with the online platform that allows us to sell our products to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application.
When you complete a purchase on our Site, Shopify stores your credit card data and processes such data in accordance with its data security policies and practices. For more information about Shopify’s platform and data collection and use practices, you may want to read Shopify’s Terms of Service and Privacy Statement found on its website.
We use Stripe to gather End User’s data from financial institutions. By using our service, you grant us and Stripe the right, power, and authority to act on your behalf to access and transmit your personal and financial information from the relevant financial institution. You agree to your personal and financial information being transferred, stored, and processed by Stripe in accordance with the Stripe Privacy Policy.
If you have any questions about security on our Site, you can contact us at hello@hibobbie.com.
LINKS TO OTHER WEBSITES
Our Site may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to make changes to this policy at any time, so please review it frequently. It is our policy to post any changes we make to our privacy policy on this page. Changes to this policy will take effect immediately unless otherwise noted. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Site and this privacy policy to check for any changes. Your continued use of the Site after being notified of, or becoming aware of, a change in this policy, is your affirmation that you have read and understood this policy and agree to it.
CONTACT INFORMATION
To ask questions or comment about this privacy policy and our privacy practices, contact us:
By email: hello@hibobbie.com
By mail: BOBBIE BABY, Inc
1675 James Parkway
Heath, OH 43056
