Welcome to
Stay StockedTM

A membership that’s about more than convenience.
It’s about total feeding confidence.

Get Started
  • Free shipping
  • 1:1 feeding support
  • Locked-in pricing
  • Guaranteed supply
  • Perks from Coterie, Nanit, and more
  • Save up to $45/mo

Why Stay Stocked?

The Savings

Save up to $45/per month,
plus free shipping.

The Support

Access 1:1 feeding sessions with board certified lactation + feeding experts
($250 value).

The Peace Of Mind

Guaranteed supply + locked-in,
inflation-proof pricing.

The Discounts

Up to 40% off the brands we
love—like Coterie, Nanit,
Perelel, + more.

The Perks

Earn points, $$$ off future orders, exclusive surprises, + more.

The Resources

Free on-demand videos and
articles from feeding experts.

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Here’s how to Stay StockedTM

Find Your Formula

Choose from our four European-style
recipes.

Pick Your Pace

Select the bundle size that fits your feeding journey. We'll handle the rest.

Reap Your Rewards

Unlock member savings, free 1:1 feeding support, exclusive discounts, and more.

Start with the formula.
Stay for the perks.

Secure your baby's Bobbie supply from the moment you join. No stockout stress. No last-minute reorders. Your next shipment is already on its way before you need it.

Stay Stocked™ Monthly
50% Off

2 Can Trial Bundle

$56.00 $28.00

Save up to $45/mo + free shipping

Guaranteed supply + locked-in, inflation-proof pricing

*Renews in 14 days to a 4-can membership. Adjust/pause whenever.

Save more. Stress less.

the savings

  • Save up to $45/month with member pricing and free shipping. 
  • Lock in inflation-proof pricing and a guaranteed formula supply. 
  • Adjust, skip, or pause deliveries whenever you need to.

Expert support—plus, exclusive discounts.

the PERKS

  • Book a complimentary one-on-one feeding session with a board certified lactation and feeding expert ($250 value).
  • Join live group classes and Q&As on everything from combo feeding to sleep training and beyond.
  • Get exclusive discounts from parent-favorite brands like Nanit, Coterie, and more.
  • Access trusted resources, videos, and guidance whenever you need them.

Confidence, Delivered.

The Peace of Mind

  • Secure your baby’s Bobbie supply for the duration of your journey.
  • Never worry about stockouts, or scrambling to reorder.
  • Rest easy knowing your baby’s next can is already accounted for.
  • Adjust or pause deliveries whenever you need to.

BOTTLE SERVICE CLUB

Pop bottles. Earn points.

Pop bottles.
Earn points.

Every Bobbie purchase earns you points towards special gifts, $$$ off your subscription, and more.

Learn more

REFER A FRIEND

$30 for them. $30 for you.

$30 for them.
$30 for you.

When you join Bobbie, you can send the group chat our way and earn Bobbie Bucks. If a parent subscribes, you both get $30 off. More referrals = more rewards.

Learn more

Join Something Bigger.

When you join Bobbie, you're joining a community of parents who show up for one another—and for families everywhere. From sharing hard-earned wisdom to advocating for better support for parents and caregivers, we're building a culture of confidence for modern parents, together.

Get Started

Your membership
makes a difference.

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Every order helps fuel Bobbie for Change—our social impact and policy arm where we give back,
get loud, and support families beyond the bottle: donating cans, advocating for better access to
infant nutrition, lobbying for federal paid family leave and safer births, and more.

Learn More