The Founders’ Promise

Parenthood is evolving and we believe it’s about time companies caught up. We are building a new type of workplace that supports today’s parents, a world where flexibility & compassion co-exist with efficiency & ambition.

Bobbie is fueled by personal experiences. We are a team of food scientists, 
medical experts and operators, who are also parents striving to do their best 
in a way that works for us.

We exist to bring peace of mind to parenting by shifting the scrutiny of how we feed to what we feed. Simply put, if you choose to feed your little one formula, it should be undeniably good, and we will be here to support you whatever your decision. You are tirelessly devoted to your children, and we promise to match in our devotion to Bobbie.

We lost sleep over this so you don’t have to.

— Laura & Sarah

Meet Our Mother Board

We couldn’t simply do this alone. Building a next generation company takes a village, which is why we’ve created a Mother Board to work hand-in-hand with our team. We believe that more women should have a seat at the table and the traditional system didn’t allow for it. So we created our own.

A New Style of Organic U.S. Infant Formula Founded By Moms

Our Stance