• Organic Gentle® Infant Formula
  • Organic Gentle® Infant Formula
  • Organic Gentle® Infant Formula
  • Organic Gentle® Infant Formula
  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • No soy fat blend
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens

Organic Gentle® Infant Formula

Modeled after breast milk and contains 100% lactose as the carb source. Made with smaller proteins to help ease fuss, gas, and tears.

  • 14.1 oz for $28
Bundle size 4 Cans
  • Occasional
    Bobbie
  • Combo feeding
    to mostly Bobbie
  • All
    Bobbie
Not sure? See the or take the

We’re having a growth spurt!

We’ve been experiencing unprecedented demand. We’re heads down making more Bobbie as we transition into our new manufacturing facility and will have consistent supply this summer. We're grateful for your patience. 💚

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  • 10% off your first two orders*
  • Delivered to your door every 3 weeks
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  • Uninterrupted deliveries, special discounts, and subscriber exclusives. Learn More

*Discount applies to first two auto-renew orders only. Does not apply to one-time purchases. One per household.

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Ingredients
ORGANIC LACTOSE, ORGANIC PARTIALLY HYDROLYZED WHEY PROTEIN, ORGANIC HIGH OLEIC (SUNFLOWER OR SAFFLOWER) OIL, ORGANIC CANOLA OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SUNFLOWER OR SAFFLOWER) OIL), LESS THAN 1%: MORTIERELLA ALPINA OIL**, SCHIZOCHYTRIUM SP. OIL***, VITAMIN A PALMITATE, VITAMIN D (CHOLECALCIFEROL), VITAMIN E (dl-ALPHA TOCOPHERYL ACETATE), MIXED TOCOPHEROL CONCENTRATE, VITAMIN K (PHYTONADIONE), ASCORBYL PALMITATE, THIAMINE HYDROCHLORIDE, RIBOFLAVIN, PYRIDOXINE HYDROCHLORIDE, CYANOCOBALAMIN, NIACINAMIDE, FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID, CHOLINE BITARTRATE, INOSITOL, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, POTASSIUM CHLORIDE, POTASSIUM PHOSPHATE, POTASSIUM HYDROXIDE, POTASSIUM IODIDE, SODIUM CHLORIDE, SODIUM SELENITE, SODIUM CITRATE, ORGANIC CANOLA LECITHIN. CONTAINS MILK.

**A source of arachidonic acid (ARA)
***A source of docosahexaenoic acid (DHA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories. Nutrients per 100 calories:

PROTEIN g
2.3
FAT g
5.6
CARBOHYDRATE g
10.2
WATER g
133
LINOLEIC ACID mg
725

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN E IU
2
VITAMIN K mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC ACID mcg
450
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24

MINERALS:

CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
7
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water. Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.

Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.

Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 quality checks
  • Tamper evident cans
  • Meets FDA requirements for nutritional and quality standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification


Click here for more about our safety.

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.
  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • No soy fat blend
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens
the results are in

75% of parents surveyed reported an improvement in their baby in at least one digestive concern like gas, spit-up, stool consistency, or fussiness after starting Bobbie Gentle.*

*According to a survey of 160 Bobbie Gentle users (75% represent parents reporting their baby had one or more of those concerns.)

What if we told you...

think small.

To Gentle or not to Gentle? The major difference between our two formulas comes down to protein size.

Bobbie organic formula

Intact Proteins

An intact protein is ‘unbroken’, digestible by most healthy, full-term infants.

Bobbie organic gentle formula

Partially Hydrolyzed Proteins

Intact proteins can be hydrolyzed (broken down) into smaller segments, called peptides. Peptides have been shown to support easy digestion.

Please note that Bobbie Organic Gentle is not suitable for babies with cow’s milk allergies. Always consult your healthcare provider if your baby needs a hypoallergenic (extensively hydrolyzed) formula for a cow's milk allergy or elemental (amino acid based) formula for specific medical needs.

Meet our first born.

Organic Infant Formula

  • 24 oz for $46
  • Bundles starting at $92
Shop Now

Babies love Bobbie. Parents do, too.

Babies love Bobbie. Parents do, too.

See what our happy Bobbie families have to say.
See what our happy Bobbie families have to say.

Bobbie Organic Gentle Infant Formula

Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk from grass-fed cows, and has received the Clean Label Purity Award and Pesticide Free Certification.

Bobbie's Organic Gentle baby formula is great for babies who don't tolerate an intact protein formula, and are experiencing fussiness, gas or crying. It still features many of the amazing ingredients from our Organic Baby Formula, but differs in its protein size. Our Gentle baby formula features 100% partially hydrolyzed (broken down) whey proteins, making them more tolerable for gassy babies. Shop Bobbie today and experience the difference that high-quality, organic ingredients can make in your baby's health and development.

So if you're looking for an organic gentle baby formula that you can trust, look no further. Bobbie Organic Gentle Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients.