- no Corn Syrup
- no Filler
- no Palm Oil
- No soy fat blend
- no Maltodextrin
- no gluten
- no persistent pesticides
- no antibiotics
- No Soy Allergens
Organic Gentle® Infant Formula
- 400g for $28
- 14.1 oz
- Makes about 106 fl. oz.
- $0.26 per fl. oz.
The first USDA and EU Organic tolerance formula made with 100% lactose carbohydrates.
We're in high demand. More Bobbie available next week!
Our promise: When you subscribe to us, we subscribe to you—which means we reserve all the formula your baby needs until their first birthday to ensure you never run out. We will always promise uninterrupted deliveries for Bobbie subscribers in the Bobbie Fam. Want to secure your spot? Sign up below for weekly Bobbie Droppies.
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How many cans do you need?
Just getting started?
Return Policy
The Bobbie Love Policy:
Sometimes, even Bobbie’s not meant to be. If you’re new to us and our formula isn’t the right fit for your baby, contact our Care Team within 45 days of your purchase and we’ll refund the cost of up to four cans.
Beyond our Bobbie Love Policy, all formula sales are final. To ensure the safety and quality of our product, we do not accept returns or issue credit for unused infant formula.
Fine Print
Full refund, up to the value of 4 cans, on your first purchase from hibobbie.com. Refunds must be requested within 45 days of the purchase date and will reflect any applied discounts. Partial refunds will be issued for first purchases exceeding 4 cans. Shipping fees on one-time purchases of Bobbie are nonrefundable. Limit one (1) refund per infant formula product. For safety and quality reasons, Bobbie does not accept formula returns.
- no Corn Syrup
- no Filler
- no Palm Oil
- No soy fat blend
- no Maltodextrin
- no gluten
- no persistent pesticides
- no antibiotics
- No Soy Allergens
IF YOUR BOBBIE BABY IS...
Nearly 90% of tolerance formulas on the U.S. market contain cheap, easy-to-manufacture corn syrup solids, sucrose, brown rice syrup, and/or maltodextrin. Bobbie Organic Gentle means no longer having to compromise.
What if we told you...
think small.
To Gentle or not to gentle? The major difference between the two primary types of infant formula is all in the protein size.
Bobbie organic formula
Intact Proteins
An intact protein is ‘unbroken’, digestible by most healthy, full-term infants.
Bobbie organic gentle formula
Partially Hydrolyzed Proteins
Intact proteins can be hydrolyzed (broken down) into smaller segments, called peptides. Peptides have been shown to support easy digestion.
Please note that Bobbie Organic Gentle is not suitable for babies with cow’s milk allergies. Always consult your healthcare provider if your baby needs a hypoallergenic (extensively hydrolyzed) formula for a cow's milk allergy or elemental (amino acid based) formula for specific medical needs.
Lactose intolerance in infancy
is wildly misunderstood.
The Myth
The Reality
Most healthy term infants are able to digest lactose.
The good news
Why? Because babies begin developing lactase
enzymes in utero. In fact, breast milk contains more
lactose than dairy milk.
1. Gordon M, et al. Dietary modifications for infantile colic. Cochrane Database of Systematic Reviews. 2018(10).
2. Sherman AL, et al. Lactose-free milk or soy-based formulas do not improve caregivers’ distress or perceptions of difficult infant behavior. Journal of Pediatric Gastroenterology and Nutrition. 2015 Jul 1;61(1):119-24.
Hold up: This seems a
lil’ different.
A different recipe means you can expect slight differences in
taste, smell, and consistency.
Consistency & Color
Organic Gentle powder is thinner, due to the smaller nature of its proteins, with a slightly darker hue.
Organic Gentle powder is thinner, due to the smaller nature of its proteins, with a slightly darker hue.
Taste & Smell
Organic Gentle’s partially hydrolyzed protein gives it a slightly less sweet taste and smell (but according to our testing, baby won’t mind!).
Organic Gentle’s partially hydrolyzed protein gives it a slightly less sweet taste and smell (but according to our testing, baby won’t mind!).
Solubility
A few extra lumps and bumps are to be expected! Use the right temperature water to ensure full solubility.
A few extra lumps and bumps are to be expected! Use the right temperature water to ensure full solubility.
The Benefits of Bobbie
Organic Gentle Formula
- Good brain oils! Our organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk.
- True to our European-inspired approach, Bobbie meets infant E.U. nutritional standards for DHA (an omega-3 fatty acid that supports brain and eye development in little ones).
Our pasture-raised milk, sourced from small family farms, provides the daily building blocks of brain-body growth, like protein and organic lactose (a source of carbohydrates).
- Designed to support your growing little one, our tummy-friendly balance of whey and casein mimics the proteins in breast milk.
- Formulated for our gassy, fussy, and burpy babies, we use 100% whey that's partially-hydrolyzed (that means "broken down into smaller pieces"!), for even easier digestion.
Supports a developing immune system with key nutrients and vitamins found in breast milk, like zinc and Vitamin C.
OUR BABIES MADE US DO IT
Bobbie is the only mom-founded and -led
infant formula company in the U.S.
(And damn proud of it.) We know feeding is a journey, because we’ve lived it.
Dear Bobbie...
love letters from our customers
We're in this together.
Bobbie is nourishing babies across the U.S. Tell us how you're feeding your little one, and we'll tell you how much you need. It's that simple.
Flexible subscription
Expert support
25% off our partner brands
Babies love Bobbie. Parents do, too.
Safety
DEVELOPMENT
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full-term babies.
WORLD CLASS MANUFACTURING
Bobbie is made by an experienced infant formula manufacturer with facilities based in Vermont and Ohio, that have been making infant formulas for over 35 years. With USDA Organic, Kosher, and FDA quality standards being met.
RIGOROUS TESTING
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.
PRODUCT SECURITY
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
HOW WE KEEP OUR INFANT FORMULA SAFE
- 2,000 Safety & Quality Checks
- Tamper evident cans
- Meet FDA Requirements for Nutritional and Quality Standards
- Product traceability
Click here for more about our safety
Feeding Recommendations
The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
| Baby's Age | Daily Volume | Approximate Feeding Frequency | Monthly Bundle Size (Fully Formula) | Monthly Bundle Size (Combo Feeding 50/50) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
| 1 month | 7-8 (4 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
| 2 months | 5-6 (5 fl. oz) bottles | Every 3-4 hours | 8 cans | 4 cans |
| 3 months | 5-6 (7 fl. oz) bottles | Every 4 hours | 10 cans | 8 cans |
| 4 months | 5-6 (7 fl. oz) bottles | Every 4 to 5 hours | 10 cans | 8 cans |
| 5 months | 5-6 (7 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
| 12 months | 3-4 (8 fl. oz) bottles | Every 4 to 6 hours | 8 cans | 4 cans |
how much formula do i need?
| Baby's Age | Daily Volume | Monthly Bundle Size (Combo Feeding 50/50) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 4 cans |
| 1 month | 7-8 (4 fl. oz) bottles | 4 cans |
| 2 months | 5-6 (5 fl. oz) bottles | 4 cans |
| 3 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 4 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 5 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | 8 cans |
| 12 months | 3-4 (8 fl. oz) bottles | 4 cans |
| Baby's Age | Daily Volume | Monthly Bundle Size (Fully Formula) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 8 cans |
| 1 month | 7-8 (4 fl. oz) bottles | 8 cans |
| 2 months | 5-6 (5 fl. oz) bottles | 8 cans |
| 3 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 4 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 5 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | 10 cans |
| 12 months | 3-4 (8 fl. oz) bottles | 8 cans |
Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
Still have questions? Click here for Bobbie’s in-depth feeding guide.
Ingredients and Nutrition
INGREDIENTS
ORGANIC LACTOSE, ORGANIC PARTIALLY HYDROLYZED PROTEIN, ORGANIC HIGH OLEIC (SUNFLOWER OR SAFFLOWER) OIL, ORGANIC CANOLA OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SUNFLOWER OR SAFFLOWER) OIL, LESS THAN 1%: MORTIERELLA ALPINA OIL**, SCHIZOCHYTRIUM SP. OIL***, VITAMIN A PALMITATE, VITAMIN D (CHOLECALCIFEROL), VITAMIN E (DL-ALPHA TOCOPHERYL ACETATE), MIXED TOCOPHEROL CONCENTRATE, VITAMIN K (PHYTONADIONE), ASCORBYL PALMITATE, THIAMINE HYDROCHLORIDE, RIBOFLAVIN, PYRIDOXINE HYDROCHLORIDE, CYANOCOBALAMIN, NIACINAMIDE, FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID, CHOLINE BITARTRATE, INOSITOL, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, POTASSIUM CHLORIDE, POTASSIUM PHOSPHATE, POTASSIUM HYDROXIDE, POTASSIUM IODIDE, SODIUM CHLORIDE, SODIUM SELENITE, SODIUM CITRATE, ORGANIC CANOLA LECITHIN. CONTAINS MILK
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* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
NUTRITION FACTS PANEL
DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES:
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Gentle is a registered trademark. Used under license from PBM Nutritionals, LLC.
