• no Corn Syrup
  • no Filler
  • no Palm Oil
  • No soy fat blend
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens
For fussy feeders

Organic Gentle® Infant Formula

  • 400g for $28
  • 14.1 oz
  • Makes about 106 fl. oz.
  • $0.26 per fl. oz.

The first USDA and EU Organic tolerance formula made with 100% lactose carbohydrates.

We're in high demand. More Bobbie available next week!

Our promise: When you subscribe to us, we subscribe to you—which means we reserve all the formula your baby needs until their first birthday to ensure you never run out. We will always promise uninterrupted deliveries for Bobbie subscribers in the Bobbie Fam. Want to secure your spot? Sign up below for weekly Bobbie Droppies.

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Subscription Benefits
Flexible subscription—modify, pause, or cancel any time
Up to 25% off our partner brands
Peace of mind guarantee (we reserve all the formula you need)
  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • No soy fat blend
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens

IF YOUR BOBBIE BABY IS...

Fussy
Gassy
Teary

Nearly 90% of tolerance formulas on the U.S. market contain cheap, easy-to-manufacture corn syrup solids, sucrose, brown rice syrup, and/or maltodextrin. Bobbie Organic Gentle means no longer having to compromise.

What if we told you...

think small.

To Gentle or not to gentle? The major difference between the two primary types of infant formula is all in the protein size.

Bobbie organic formula

Intact Proteins

An intact protein is ‘unbroken’, digestible by most healthy, full-term infants.

Bobbie organic gentle formula

Partially Hydrolyzed Proteins

Intact proteins can be hydrolyzed (broken down) into smaller segments, called peptides. Peptides have been shown to support easy digestion.

Please note that Bobbie Organic Gentle is not suitable for babies with cow’s milk allergies. Always consult your healthcare provider if your baby needs a hypoallergenic (extensively hydrolyzed) formula for a cow's milk allergy or elemental (amino acid based) formula for specific medical needs.

Lactose intolerance in infancy
is wildly misunderstood.

The Myth

When a baby does not tolerate a given formula well, it’s often assumed that they’re lactose intolerant.

The Reality

There is no significant data to support reduced-lactose or non-lactose formulas for fussiness.1,2

Most healthy term infants are able to digest lactose.

The good news

Why? Because babies begin developing lactase
enzymes in utero. In fact, breast milk contains more
lactose than dairy milk.

1. Gordon M, et al. Dietary modifications for infantile colic. Cochrane Database of Systematic Reviews. 2018(10).
2. Sherman AL, et al. Lactose-free milk or soy-based formulas do not improve caregivers’ distress or perceptions of difficult infant behavior. Journal of Pediatric Gastroenterology and Nutrition. 2015 Jul 1;61(1):119-24.

Hold up: This seems a
lil’ different.

A different recipe means you can expect slight differences in
taste, smell, and consistency.

Consistency & Color

Organic Gentle powder is thinner, due to the smaller nature of its proteins, with a slightly darker hue. 

Organic Gentle powder is thinner, due to the smaller nature of its proteins, with a slightly darker hue. 

Taste & Smell

Organic Gentle’s partially hydrolyzed protein gives it a slightly less sweet taste and smell (but according to our testing, baby won’t mind!).

Organic Gentle’s partially hydrolyzed protein gives it a slightly less sweet taste and smell (but according to our testing, baby won’t mind!).

Solubility

A few extra lumps and bumps are to be expected! Use the right temperature water to ensure full solubility.

A few extra lumps and bumps are to be expected! Use the right temperature water to ensure full solubility.

The Benefits of Bobbie
Organic Gentle Formula

  • Good brain oils! Our organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk.
  • True to our European-inspired approach, Bobbie meets infant E.U. nutritional standards for DHA (an omega-3 fatty acid that supports brain and eye development in little ones).

Our pasture-raised milk, sourced from small family farms, provides the daily building blocks of brain-body growth, like protein and organic lactose (a source of carbohydrates).

  • Designed to support your growing little one, our tummy-friendly balance of whey and casein mimics the proteins in breast milk.
  • Formulated for our gassy, fussy, and burpy babies, we use 100% whey that's partially-hydrolyzed (that means "broken down into smaller pieces"!), for even easier digestion.

Supports a developing immune system with key nutrients and vitamins found in breast milk, like zinc and Vitamin C.

our ingredients

We keep our infant formula recipes
simple—everything your baby
needs, and nothing they don't.

find your bobbie

Which recipe is right
for my baby?

OUR BABIES MADE US DO IT

Bobbie is the only mom-founded and -led
infant formula company in the U.S.

(And damn proud of it.) We know feeding is a journey, because we’ve lived it.

Dear Bobbie...

love letters from our customers

As a breast cancer survivor, I underwent a double mastectomy after my diagnosis and it took me some time to accept that I would never be able to breastfeed my children. I searched high and low for a US-made organic baby formula and I am beyond glad that I found Bobbie. I recommend Bobbie to all new moms searching for formula and I will be back when we have our next little one.

Smriti

When I was hit with low supply from the beginning, a midwife from San Francisco Birth Center suggested we try combo’ing with Bobbie. I am so, so glad we did because you got us through the formula crisis. It meant everything to me to not worry about how I was going to feed her.

JB

We just graduated from Bobbie. I had to cancel our subscription yesterday… and there were tears… lots of them! Once we started formula, feedings were an opportunity for my daughter and I to really bond! Thank you for not only being an advocate for your own family, but everyone else’s.

Becca

Thank you for giving me the peace of mind that my baby would always have food in the midst of a huge formula shortage. Thank you for helping through some of the hardest times of my life by giving me the option to formula feed. Thank you for creating a product I felt good about giving to my baby.

Ariel

When I found out about Bobbie I was a new mom of just about 3 weeks and in really bad shape.  The decision to stop breastfeeding to support my mental health and my son’s health was fraught with guilt, uncertainty, and judgment. I found incredible comfort and support on your website, videos, and founders’ stories. My son is absolutely thriving! THANK YOU FOR EXISTING!

Katie


We're in this together.

Bobbie is nourishing babies across the U.S. Tell us how you're feeding your little one, and we'll tell you how much you need. It's that simple.

Flexible subscription

Expert support

25% off our partner brands

Babies love Bobbie. Parents do, too.

Gentle is a registered trademark. Used under license from PBM Nutritionals, LLC.