Shopping Bag

“Honestly, we struggled with the formula situation. We used all of the main, big brands and they were tough for the girls' digestion. My daytime doula mentioned that some of her families were trying Bobbie. When we started the girls on Bobbie, we noticed their digestive process and systems improved. Because of that, the fact that it’s organic, and the fact that the girls have been hitting the growth goals out of the park, I'm sticking with Bobbie.”

- Safiya A., Mom to Zuri & Zaila

“Joie took to Bobbie so easily! She went from a once every 10-day pooper on breastmilk (yes … I could count on my two hands how many times she had pooped since she was born!) to an every other day pooper! She was less fussy after each feeding and was more content after finishing each bottle. As a mom, this was the first time I felt a positive relationship with formula. I proudly tell other parents and people who ask all about Bobbie and how much we love it!”

- Kristin C., Mom to Joie (6 mos), Maddie (3), and Claire (6)

“I had all intentions and plans to breastfeed. It was so much more difficult than I thought. We introduced her to formula at eight weeks and it was amazing. I know I've heard from other moms that it takes a little bit of time for babies to use the bottle or to get used to formula from being exclusively breastfed. But luckily with Elle, she loved Bobbie from the beginning and we had no issues, no tummy problems and no issues going back to the breast to breastfeed. So it was great.”

- Erica F., Mom to Elle

“I'm actually a breast cancer survivor. So, we knew that I wouldn't be able to breastfeed. And so we knew instantly we're going to do formula. I really liked just the fact that you guys really care about the ingredients, what goes into it. Ava was born six pounds, 13 ounces. And we were, I think, very surprised and happy to see that at the two week appointment she had already eclipsed that and gained an extra pound, which we definitely attribute to Bobbie.”

- Jeannette M., Mom to Ava

“Our midwife, our fertility acupuncturist and one of the lactation consultants all suggested Bobbie. It was on day five of his life that we put in our first order and we didn't call the breastfeeding journey until two weeks. We spend money on quality that is better for our family and for the environment. And we know that Bobbie is Clean Label Certified.”

- Natalie and Lesley, moms to Mica

“When Melissa was done breastfeeding, I knew we would be able to find a seamless product to transition into. Then entered Bobbie and I couldn’t be more happy: it’s clean label certification and organic formula made everything about Bobbie right. Zachary and I now have a solid routine together and is a healthy, happy Bobbie Baby.”

- Isaac B., dad to Zachary
Motherboard logo
Motherboard logo

Meet our inaugural MotherBoard: Ashley Graham, Laura Dern, Elaine Welteroth and Tan France.

watch video

European Style Recipe

Bobbie’s infant formula is inspired by the EU and meets the U.S. FDA's nutritional requirements.

  • Simple Formulation
  • thoughtful Ingredients
  • Sourced with Purpose
Our Ingredients

Parenting Is Complicated,
Formula Shouldn’t Be.

  • Try Bobbie!

    Try it, love it, and then replenish it.

  • Free shipping.

    Easy on the mind (and wallet) when you sign up for monthly bundles.

  • Easily pause, edit, or cancel anytime.

    Because feeding journeys evolve.

  • Get support from our Support + Wellness team.

    Text any of your Bobbie questions to one of our experts: 415-854-2500

Shop Bobbie

We Are

We Are

Bobbie is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, regulatory experts, marketers, and innovators who struggled to breastfeed exclusively. United in our disappointment of the current infant formula options in the U.S., we were determined to bring another option to market for our babies, and yours.

Our Story

The buzz on Bobbie

Parents and Experts Get Excited for Bobbie

Proof is in the poops!

Baby's Age: 5 months | Columbia, SC

“My son Bobbie has been on Bobbie for 2.5 weeks now, and he loves it. I can tell this because he is not pulling off during a feeding like he was a few other brands we were trying. And his poops are no longer strenuous!“

💩. 🥰 🍼

- Lynnsey

Supporting every journey

Baby's Age: 4 mos old | Port St. Lucie, FL

“What I quickly noticed with Bobbie is that Marley loves it. She poops more often and I noticed that the color of her poops are lighter, like it was on breastmilk. I love that they support every journey and are here for us!”

👏🏾 👶🏽. 💚

- Chelsea

Dissolves beautifully

Baby’s Age: 7 months old | Loma Linda, CA

"I love how well Bobbie dissolves. We have tried so many different formulas and we always run into clumps, excessive shaking and lots of bubbles. With Bobbie, I barely had to shake the bottle and it was done within 5 seconds."

⏱ 🍼 🙋🏻‍♀️

- Tamela

Finally a U.S. based European Style Recipe

Pediatrician, Tribeca Pediatrics | Brooklyn, NY

"As a local pediatrician based in Brooklyn NY, I am frequently asked about the European brands of formula. I am excited to recommend Bobbie that has a European style recipe and meets FDA requirements."

👩🏾‍⚕️ 🇪🇺 🇺🇸 👨‍👩‍👧‍👦

- Dr. Reginé Brioché (Bobbie Medical Advisor)

Pregnant and ready!

Baby’s Age: Expecting mom of 3 | New Bern, NC

“I’m pregnant with my third, and I am really excited to introduce my son to Bobbie’s formula. I love how unique this product is in the American market and that they are bringing a European Style formula to America. I’m excited that it’s Certified Organic and can’t wait to feed it to my baby! "

✅ 🇺🇸. 🇪🇺

- Noelle

Moms supporting moms

Baby’s Age: 9 months | Mansfield, MO

"I love that Bobbie is an American made formula brand that’s organic AND created by MOMS! It’s easy on Lula’s belly and is packed full of all the vitamins and nutrients she needs. There’s no corn syrup, no palm oil, and it’s modeled after breast milk. "

❌ 🥤 🌴

- Kailey

Ready to Try Bobbie?

Bobbie is nourishing babies across the U.S. Tell us how you're feeding your baby, and we'll tell you how much you'll need.


A 4 month old consumes 2x as much milk as a 12 month old.

Our Sources


Babies should gain 1 oz a day for the first 3 months.

Our Sources


A 3 month old consumes ~196 bottles per month.

Our Sources