A simple & trusted European-style recipe
We’re proud of the organic ingredients we put in. And proud of what we left out (including the judgment).
USDA Organic & Clean Label Project Purity Award & Pesticide-Free Certified
The Gist: Clean from the start.
The Nerdy: Clean for us means certified USDA Organic; the ingredients we use are made without the use of GMOs, synthetic pesticides, or fertilizers. It also means passing the bar for Clean Label Projects’s test for 400+ contaminants, phthalates, and chemicals of concern, earning Bobbie Clean Label’s prestigious Purity Award.
Grass-Fed Milk from Pasture-Raised Cows
The Gist: Milk Matters
The Nerdy: Our Grass-fed organic milk comes from Organic Valley(R) cows that live on small farms across the US. They get more than 40% time on pasture every year beyond USDA Organic requirements, which means their milk is tasty and nutritious.
Water-Extracted DHA Omega-3
The Gist: Good brain oils.
The Nerdy: DHA is a fatty acid that supports brain and eye development in little ones. Bobbie’s DHA is sustainably sourced, algae-based and extracted using water, not hexane.
Fats (with Coconut Oil)
The Gist: Good brain oils.
The Nerdy: This organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk. Bobbie has Organic, Non-GMO, Expeller-Pressed Coconut, Sunflower or Safflower, and Soybean oil.
Whey & Casein
The Gist: Easy to digest.
The Nerdy: Cow’s milk protein has a 20:80 whey to casein ratio, mature breast milk on average has a 60:40 whey to casein ratio. Bobbie’s whey to casein ratio is 60:40. Since whey is easier to digest, this ratio supports gentle digestion.
The Gist: A Simple & Trusted European Recipe
The Nerdy: In Europe, the governing body over infant formula nutritional standards meets every few years to review the latest research and science around what should be included (like DHA!) and what should be excluded (like limiting corn syrup) in infant formula. Therefore, nutritional standards for infant formula are updated more frequently in Europe than in the US. Bobbie’s formula mirrors those of European formulas, which have been growing and nourishing babies for decades.
And proud of what we left out (including the judgment).
- NO Corn Syrup
- NO Filler
- NO Palm Oil
- NO Maltodextrin
- NO Gluten
- NO Persistent Pesticides
- NO Antibiotics
Meet our European Style Recipe
Bobbie’s infant formula is inspired by the EU and meets the U.S. FDA's nutritional requirements.
- Simple Formulation
- thoughtful Ingredients
- Sourced with Purpose
Parenting Is Complicated,
Formula Shouldn’t Be.
Try it, love it, and then replenish it.
Easy on the mind (and wallet) when you sign up for monthly bundles.
Easily pause, edit, or cancel anytime.
Because feeding journeys evolve.
Get support from our Care Team.
Text any of your Bobbie questions to one of our experts: 415-854-2500
Bobbie is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, regulatory experts, marketers, and innovators who struggled to breastfeed exclusively. United in our disappointment of the current infant formula options in the U.S., we were determined to bring another option to market for our babies, and yours.Our Story
The buzz on Bobbie
Parents and Experts Get Excited for Bobbie
Proof is in the poops!
Baby's Age: 5 months | Columbia, SC
“My son Bobbie has been on Bobbie for 2.5 weeks now, and he loves it. I can tell this because he is not pulling off during a feeding like he was a few other brands we were trying. And his poops are no longer strenuous!“
💩. 🥰 🍼
Supporting every journey
Baby's Age: 4 mos old | Port St. Lucie, FL
“What I quickly noticed with Bobbie is that Marley loves it. She poops more often and I noticed that the color of her poops are lighter, like it was on breastmilk. I love that they support every journey and are here for us!”
👏🏾 👶🏽. 💚
Baby’s Age: 7 months old | Loma Linda, CA
"I love how well Bobbie dissolves. We have tried so many different formulas and we always run into clumps, excessive shaking and lots of bubbles. With Bobbie, I barely had to shake the bottle and it was done within 5 seconds."
⏱ 🍼 🙋🏻♀️
Finally a U.S. based European Style Recipe
Pediatrician, Tribeca Pediatrics | Brooklyn, NY
"As a local pediatrician based in Brooklyn NY, I am frequently asked about the European brands of formula. I am excited to recommend Bobbie that has a European style recipe and meets FDA requirements."
👩🏾⚕️ 🇪🇺 🇺🇸 👨👩👧👦
- Dr. Reginé Brioché
(Bobbie Medical Advisor)
Pregnant and ready!
Baby’s Age: Expecting mom of 3 | New Bern, NC
“I’m pregnant with my third, and I am really excited to introduce my son to Bobbie’s formula. I love how unique this product is in the American market and that they are bringing a European Style formula to America. I’m excited that it’s Certified Organic and can’t wait to feed it to my baby! "
✅ 🇺🇸. 🇪🇺
Moms supporting moms
Baby’s Age: 9 months | Mansfield, MO
"I love that Bobbie is an American made formula brand that’s organic AND created by MOMS! It’s easy on Lula’s belly and is packed full of all the vitamins and nutrients she needs. There’s no corn syrup, no palm oil, and it’s modeled after breast milk. "
❌ 🥤 🌴
We felt so strongly about ending the
judgement, we wrote this Bobbie ballad.
Because why not?
Is it liquid gold straight from the nips?
Or frozen, defrosted and right to the lips.
Cold from the fridge?
Warmed up just right?
Or topped up with a scoop of powder to get you both through the night.
Or perhaps you’re full formula- guess what? That too, is okay.
Because we believe if your baby is milk drunk, full, and well nourished.
And you, mom, are healthy, happy and can flourish.
judgement or shaming. Coldly.
So whatever you bottle.
You Bottle Boldly.