Parenting is complicated.
Our baby formula is simple.

“Honestly, we struggled with the formula situation. We used all of the main, big brands and they were tough for the girls' digestion. My daytime doula mentioned that some of her families were trying Bobbie. When we started the girls on Bobbie, we noticed their digestive process and systems improved. Because of that, the fact that it’s organic, and the fact that the girls have been hitting the growth goals out of the park, I'm sticking with Bobbie.”

Laura M. | Mom to Eva | Eva’s Age: 6 months | Combo fed with Bobbie

10% off your first month

Organic Infant Formula
4 Can Subscription

  • 400g for $26
  • 14.1 oz
  • Makes about 106 fl. oz.
  • $0.25 per fl. oz.
Our simple and trusted flagship recipe,
certified USDA and EU Organic.
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Subscribe & save $52

4 Can Subscription Benefits

  • 10% off first month of subscription*
  • Free shipping!
  • Flexible subscription
  • Subscriber perks including up to 25% off
    our favorite brands
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and more!

One-time purchase 60

$52 for 2 cans + $8 shipping

*10% off $104 for the first month. Then $104/month.

Simplicity is our secret ingredient.

Clean from the start, Bobbie begins with quality organic and non-GMO* ingredients. Our formulas are certified Pesticide-Free by the Clean Label Project.
*Ingredients not genetically engineered.
Tasty, nutrient-dense milk comes from happy, healthy, pasture-raised cows. Our key ingredient in our flagship formula is brought to us by Organic Valley®, a cooperative model of family-owned farms located across the U.S.
*Grass-Fed Cows who supply milk used in Bobbie infant formula are fed an average yearly diet consisting of 85% grass/forage at minimum.
Bobbie gets the green light from the Clean Label Project, passing their rigorous testing protocol for 400+ contaminants, phthalates, and chemicals of concern.
Good brain oils! Our plant-based fat blend models the average profile of mature breast milk, while our DHA is algae-based and extracted using water (not solvents), to support brain and eye development in little ones.
Here's the gist: our trusted recipe evolves with the latest regulations from governing bodies both in the US and Europe and takes inspiration from European regulations by including ingredients like DHA and excluding those like corn syrup.
Shop Bobbie

Inspired by European recipes.
Perfected with USDA Organic ingredients.

Our Recipes

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An organic baby formula so clean,
we win awards for it.

Clean Label Project
 Purity Award

Bobbie gets the green light from Clean Label Project, passing their rigorous testing protocol for 400+ contaminants, phthalates, and chemicals of concern.

Certified Pesticide Free

Bobbie begins with quality organic and non-GMO ingredients, and is certified Pesticide-Free by the Clean Label Project.

  • No Corn Syrup
  • No filler
  • No palm oil
  • No maltodextrin
  • No gluten
  • No persistent pesticides
  • No antibiotics

When you subscribe to us, we subscribe to you.

From the moment you join Bobbie, we set aside all the organic baby formula your baby will need until their first birthday.

Free Shipping

Flexible subscription

Expert support

Pick Your Plan

Ready, set, Bobbie

Tell us how you're feeding your baby, and we'll tell you which (and how much) Bobbie you need.

Combo Feeding

Take the Quiz

How much Bobbie do you need? Use our Formulator!

Our Ingredients

The tasty, nutrient-dense milk in our Bobbie Organic (flagship) recipe is sourced from grass-fed Organic Valley cows, who spend 50% more time on pasture than the average organic herd. Learn more

An essential mineral for healthy cells and cognitive development. High iron levels in infant formula have been linked to constipation, so we developed our recipe with a lower iron level (1.2mg per 100kcal) for optimal digestion that achieves the EU’s regulations, while also meeting FDA standards.  Learn more

Neither whole nor skim cow’s milk alone provides the full essential fatty acid profile that infants need, so our proprietary organic fat blend helps us to align with that of mature breast milk. Our plant-based blend of sunflower/safflower, coconut and organic soybean oil is expeller-pressed and refined for safety without the use of chemical solvents, high heat, or inorganic bleaching agents.  Learn more

The primary source of carbohydrates found in breast milk provides energy to fuel growth. Lactose also helps with mineral absorption and plays a role in positively shaping the gut microbiome by supporting the growth of good bacteria! Lactose is low-glycemic, meaning it is metabolized more slowly for stable blood sugar values over time. Learn more

Whey is a type of protein, whose key feature is that it stays liquid during digestion. This makes it gentle on tummies! Our flagship recipe includes added whey protein to mirror the protein composition of mature breastmilk, while our Organic Gentle recipe features partially-hydrolyzed (broken down) whey proteins proteins for extra digestibility. Learn more

Bobbie provides a higher level of DHA than is found in any other U.S. formula (20mg per 100kcal), to meet EU standards. A key omega-3 fatty acid found in breast milk, research shows DHA supports brain function and eye health. Our DHA is sourced from algae and is safely water-extracted, aligned with organic practices where conventional DHA is often extracted with hexane. Learn more


Organic American Grass-Fed Milk




Organic Expeller- Pressed Fat Blend


Organic Lactose


Whey Protein



Bobbie is the only mom-led infant formula company founded in the U.S.

our babies made us do it

(And damn proud of it.) We know feeding is a journey, because we’ve lived it.

From milk to movement.

Real stories, community support, and stigma-shaking activism—powered by Bobbie.

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