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“Joie took to Bobbie so easily! She went from a once every 10-day pooper on breastmilk (yes … I could count on my two hands how many times she had pooped since she was born!) to an every other day pooper! She was less fussy after each feeding and was more content after finishing each bottle. As a mom, this was the first time I felt a positive relationship with formula. I proudly tell other parents and people who ask all about Bobbie and how much we love it!”
- Kristin C., Mom to Joie (6 mos), Maddie (3), and Claire (6)
Baby’s Age: 6 months
Breastfed then exclusively Bobbie
Hi Mom, Dad, Grandma or just curious Infant Formula shopper.
We are taking Pre-Orders now and shipping out before the Holidays. We are so excited to get you our baby to nourish your baby.
Order today and expect your first shipment for Dec 20th. For every Pre-Order made we will be donating a can of Bobbie to a baby in need for the holidays.
Our MotherBoard Member, ELAINE WELTEROTH, is sharing her birth experience and bringing light to the black maternal mortality rate.
The Nerdy: Clean for us means certified USDA Organic; the ingredients we use are made without the use of GMOs, synthetic pesticides, or fertilizers. It also means passing the bar for Clean Label Projects’s test for 400+ contaminants, phthalates, and chemicals of concern, earning Bobbie Clean Label’s prestigious Purity Award.
Grass-Fed Milk from Pasture-Raised Cows
The Gist: Milk Matters
The Nerdy: Our Grass-fed organic milk comes from Organic Valley(R) cows that live on small farms across the US. They get more than 40% time on pasture every year beyond USDA Organic requirements, which means their milk is tasty and nutritious.
Water-Extracted DHA Omega-3
The Gist: Good brain oils.
The Nerdy: DHA is a fatty acid that supports brain and eye development in little ones. Bobbie’s DHA is sustainably sourced, algae-based and extracted using water, not hexane.
Fats (with Coconut Oil)
The Gist: Good brain oils.
The Nerdy: This organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk. Bobbie has Organic, Non-GMO, Expeller-Pressed Coconut, Sunflower or Safflower, and Soybean oil.
Whey & Casein
The Gist: Easy to digest.
The Nerdy: Cow’s milk protein has a 20:80 whey to casein ratio, mature breast milk on average has a 60:40 whey to casein ratio. Bobbie’s whey to casein ratio is 60:40. Since whey is easier to digest, this ratio supports gentle digestion.
European-Style Recipe
The Gist: A Simple & Trusted European Recipe
The Nerdy: In Europe, the governing body over infant formula nutritional standards meets every few years to review the latest research and science around what should be included (like DHA!) and what should be excluded (like limiting corn syrup) in infant formula. Therefore, nutritional standards for infant formula are updated more frequently in Europe than in the US. Bobbie’s formula mirrors those of European formulas, which have been growing and nourishing babies for decades.
And proud of what we left out (including the judgment).
Bobbie is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, regulatory experts, marketers, and innovators who struggled to breastfeed exclusively. United in our disappointment of the current infant formula options in the U.S., we were determined to bring another option to market for our babies, and yours.
“My son Bobbie has been on Bobbie for 2.5 weeks now, and he loves it. I can tell this because he is not pulling off during a feeding like he was a few other brands we were trying. And his poops are no longer strenuous!“
💩. 🥰 🍼
- Lynnsey
Supporting every journey
Baby's Age: 4 mos old | Port St. Lucie, FL
“What I quickly noticed with Bobbie is that Marley loves it. She poops more often and I noticed that the color of her poops are lighter, like it was on breastmilk. I love that they support every journey and are here for us!”
👏🏾 👶🏽. 💚
- Chelsea
Dissolves beautifully
Baby’s Age: 7 months old | Loma Linda, CA
"I love how well Bobbie dissolves. We have tried so many different formulas and we always run into clumps, excessive shaking and lots of bubbles. With Bobbie, I barely had to shake the bottle and it was done within 5 seconds."
⏱ 🍼 🙋🏻♀️
- Tamela
Finally a U.S. based European Style Recipe
Pediatrician, Tribeca Pediatrics | Brooklyn, NY
"As a local pediatrician based in Brooklyn NY, I am frequently asked about the European brands of formula. I am excited to recommend Bobbie that has a European style recipe and meets FDA requirements."
👩🏾⚕️ 🇪🇺 🇺🇸 👨👩👧👦
- Dr. Reginé Brioché (Bobbie Medical Advisor)
Pregnant and ready!
Baby’s Age: Expecting mom of 3 | New Bern, NC
“I’m pregnant with my third, and I am really excited to introduce my son to Bobbie’s formula. I love how unique this product is in the American market and that they are bringing a European Style formula to America. I’m excited that it’s Certified Organic and can’t wait to feed it to my baby! "
✅ 🇺🇸. 🇪🇺
- Noelle
Moms supporting moms
Baby’s Age: 9 months | Mansfield, MO
"I love that Bobbie is an American made formula brand that’s organic AND created by MOMS! It’s easy on Lula’s belly and is packed full of all the vitamins and nutrients she needs. There’s no corn syrup, no palm oil, and it’s modeled after breast milk. "
❌ 🥤 🌴
- Kailey
BACKED BY DATA
A 4 month old consumes 2x as much milk as a 12 month old.
Bobbie's Medical Affairs Team gives you the ultimate one page guide on how much to feed 🍼, the poop scoop 💩, nipple size 🌰, burp tactics 🤤 , and beyond.
We felt so strongly about ending the judgement, we wrote this Bobbie ballad.
Because why not?
What’s in HER baby bottle? Is it liquid gold straight from the nips? Or frozen, defrosted and right to the lips. Cold from the fridge? Warmed up just right? Or topped up with a scoop of powder to get you both through the night.
Maybe you’re a half and half kind of gal as your milk slips away Or perhaps you’re full formula- guess what? That too, is okay. Because we believe if your baby is milk drunk, full, and well nourished. And you, mom, are healthy, happy and can flourish.
That when it comes to feeding, there is no room for judgement or shaming. Coldly. So whatever you bottle. We ask... You Bottle Boldly. -Bobbie.
We felt so strongly about ending the judgement, we wrote this Bobbie ballad.
