We believe
formula is food.
Thoughtfully crafted recipes made with
feel-good, quality ingredients.
Organic Infant Formula Starter Bundle – 2 Cans
- USDA Organic
- Gluten Free
- Easy to Digest
The Starter Bundle
- Buy a can, get one 50% off
- Includes 2 cans, lasting about 1 week for babies who are exclusively fed formula (32 fluid ounces/day).
- FYI: It may take 5-7 days for your baby to adjust to a new formula.
Simplicity is our secret ingredient.
Grass-Fed Cows who supply milk used in Bobbie infant formula are fed an average yearly diet consisting of 85% grass/forage at minimum.
An organic baby formula so clean,
we win awards for it.
Clean Label Project Purity Award
Bobbie gets the green light from Clean Label Project, passing their rigorous testing protocol for 400+ contaminants, phthalates, and chemicals of concern.
Certified Pesticide Free
Bobbie begins with quality organic and non-GMO ingredients, and is certified Pesticide-Free by the Clean Label Project.
- No Corn Syrup
- No filler
- No palm oil
- No maltodextrin
- No gluten
- No persistent pesticides
- No antibiotics
- No Soy Allergens
Your purchase of Bobbie helps us continue to support parents who can’t breastfeed due to breast and gynecologic cancers by feeding their babies for a full year.
Our Ingredients
The tasty, nutrient-dense milk in our Bobbie Organic (flagship) recipe is sourced from grass-fed Organic Valley cows, who spend 50% more time on pasture than the average organic herd. Learn more
An essential mineral for healthy cells and cognitive development. High iron levels in infant formula have been linked to constipation, so we developed our recipe with a lower iron level (1.2mg per 100kcal) for optimal digestion that achieves the EU’s regulations, while also meeting FDA standards. Learn more
Neither whole nor skim cow’s milk alone provides the full essential fatty acid profile that infants need, so our proprietary organic fat blend helps us to align with that of mature breast milk. Our plant-based blend of sunflower/safflower, coconut and canola oils is expeller-pressed and refined for safety without the use of chemical solvents, high heat, or inorganic bleaching agents. Learn more
The primary source of carbohydrates found in breast milk provides energy to fuel growth. Lactose also helps with mineral absorption and plays a role in positively shaping the gut microbiome by supporting the growth of good bacteria! Lactose is low-glycemic, meaning it is metabolized more slowly for stable blood sugar values over time. Learn more
Whey is a type of protein, whose key feature is that it stays liquid during digestion. This makes it gentle on tummies! Our flagship recipe includes added whey protein to mirror the protein composition of mature breastmilk, while our Organic Gentle recipe features partially-hydrolyzed (broken down) whey proteins proteins for extra digestibility. Learn more
Bobbie provides a higher level of DHA than is found in any other U.S. formula (20mg per 100kcal), to meet EU standards. A key omega-3 fatty acid found in breast milk, research shows DHA supports brain function and eye health. Our DHA is sourced from algae and is safely water-extracted, aligned with organic practices where conventional DHA is often extracted with hexane. Learn more
Organic American Grass-Fed Milk
Iron
Organic Expeller-Pressed Fat Blend
Organic Lactose
Whey Protein
DHA
What we leave out matters as much as what we put in.
formula is food
Yes!
No!
Bobbie is the only mom-led infant formula company founded in the U.S.
our babies made us do it
(And damn proud of it.) We know feeding is a journey, because we’ve lived it.
