USDA Organic | Gluten Free | Easy to Digest
Peace of Mind Guaranteed
Bobbie not a good fit for your little one? Your first two cans are on us.
Peace of Mind Guaranteed
If Bobbie isn't a good fit for your little one, your first two cans are on us. Email us within 45 days at hello@hibobbie.com so we can make it right.
A Formula with just what you (and your baby) need
NO Corn Syrup
NO Palm Oil
NO Maltodextrin
Dial Up, Dial down
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Support + Wellness
Rigorous Testing
Tamper Evident Cans
Product Traceability
Supports Immunity
Easy on Tummies
Brain Development
Why dig deep to get answers? We're bringing what parents want to know front and center.
Bobbie offers complete nutrition for infants and is modeled after breast milk.
Bobbie contains water-extracted (not hexane-extracted) DHA to help support brain development.
Bobbie’s protein ratio is similar to the protein ratio of breast milk and is designed to support gentle digestion, supporting those growing little tummies while being easy on the gut.
Iron is an essential mineral for a growing infant. Bobbie is one of the only U.S. formulas meeting both European & U.S. requirements for iron.
Bobbie is a nutritionally complete, milk-based infant formula intended for full term, healthy infants (0-12 months of age).
Bobbie is not suitable for premature infants or infants with allergies to milk or soy, but it is:
Gluten-free
No palm oil
Non-GMO (ingredients not genetically engineered)
No Maltodextrin
No added natural or artificial flavors and colors (like all infant formulas)
All infant formulas are required to go through strict manufacturing procedures. Bobbie contains highly refined coconut oil, which does not contain allergens. If you have any concerns about food allergies, please consult your baby's pediatrician.
Orders shipped via standard shipping arrive in 5-8 days. Orders placed via expedited shipping arrive in 1-3 days. Please allow extra time for orders placed on Friday after 7:30 AM Pacific, and for deliveries to Alaska and Hawaii. Our shipping facility is closed on Saturday and Sunday. It may take up to a few days for tracking information to update.
We are proud that Bobbie officially meets all FDA requirements for infant formula.
Bobbie is designed to meet your needs, ensuring you have just the right amount of formula at the right time. Every baby and every feeding journey is different, which is why we offer four different bundles sizes (2 cans, 4 cans, 8 cans and 10 cans) so each order fits your needs.
Since we know that feeding needs change regularly, we’ll send you an email reminder before each monthly shipment to confirm the size of your next order.
Every can of Bobbie includes 400g (14.1 oz.) of powdered formula and makes about 106 fl. oz. of formula, which is about twenty-six 4 oz. bottles. One can lasts about 3-4 days for an exclusively formula fed baby consuming 32 fl. oz. a day, or about a week if supplementing 50%.
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANICCOCONUT OIL
LESS THAN 1%:
ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM PHOSPHATE, POTASSIUM CITRATE, SODIUM CHLORIDE, CALCIUM CARBONATE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, POTASSIUM CHLORIDE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, MIXED TOCOPHEROL CONCENTRATE, dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK AND SOY. *A Source of Docosahexaenoic Acid (DHA) **A source of Arachidonic Acid (ARA)
Every can of Bobbie includes 400g (14.1 oz.) of powdered formula and makes about 106 fl. oz. of formula. One can lasts about 3 days exclusively using formula or about a week if supplementing 50%.
This guide assumes complementary foods are included from 6-12mo. Talk to your baby’s health care provider to ensure their unique needs are met
These feeding recommendations were developed by Bobbie’s team of Medical Advisors, including Pediatricians and Registered Dietitians. Sources: WHO growth standard charts & The Academy of Nutrition and Dietetics Pediatric Nutrition Care Manual. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance. Always consult your infant’s healthcare provider to ensure their unique needs are being met.
*Estimated average for an exclusively formula fed baby
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