Bobbie Organic Infant Formula
$26 per 400g can | about 106 fluid oz | $1.84/oz | 26 4oz. Bottles
We’re currently serving existing customers and working through our waitlist.
With tens of thousands of parents on the waitlist, we’re prioritizing rolling them off and fulfilling existing subscriptions. We will be reopening to new customers later this year.
Sign up for email updates to stay in touch for reopening.
Thank You!
We'll be in touch as soon as Bobbie is available. 💚
Previously joined the waitlist? We are no longer taking customers on the waitlist. If you joined it over the last few months, we’re currently working on getting you into the Bobbie fam.
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Existing Subscriber?
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A Formula with just what you (and your baby) need
We Lost Sleep Over This So You Don’t Have To
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No Nonsense
NO Corn Syrup
NO Palm Oil
NO Maltodextrin
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Satisfaction Guarantee
Dial Up, Dial down
Free Shipping for Auto Renew
Support + Wellness
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Safety First
Rigorous Testing
Tamper Evident Cans
Product Traceability
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Complete Nutrition
Supports Immunity
Easy on Tummies
Brain Development
Parents Have Questions. We Have Answers.
Why dig deep to get answers? We're bringing what parents want to know front and center.
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What are the benefits of Bobbie?
Bobbie offers complete nutrition for infants and is modeled after breast milk.
Bobbie contains water-extracted (not hexane-extracted) DHA to help support brain development.
Bobbie’s protein ratio is similar to the protein ratio of breast milk and is designed to support gentle digestion, supporting those growing little tummies while being easy on the gut.
Iron is an essential mineral for a growing infant. Bobbie is one of the only U.S. formulas meeting both European & U.S. requirements for iron. -
Is Bobbie right for my baby?
Bobbie is a nutritionally complete, milk-based infant formula intended for full term, healthy infants (0-12 months of age).
Bobbie is not suitable for premature infants or infants with allergies to milk or soy, but it is:
EU and USDA organic baby formula
Kosher certified formula
Gluten-free
No palm oil
Non-GMO (ingredients not genetically engineered)
No Maltodextrin
No added natural or artificial flavors and colors (like all infant formulas)
All infant formulas are required to go through strict manufacturing procedures. Bobbie contains highly refined coconut oil, which does not contain allergens. If you have any concerns about food allergies, please consult your baby's pediatrician. -
When will my Bobbie ship?
Orders shipped via standard shipping arrive in 5-8 days. Orders placed via expedited shipping arrive in 1-3 days. Please allow extra time for orders placed on Friday after 7:30 AM Pacific, and for deliveries to Alaska and Hawaii. Our shipping facility is closed on Saturday and Sunday. It may take up to a few days for tracking information to update.
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Does Bobbie meet FDA requirements?
We are proud that Bobbie officially meets all FDA requirements for infant formula.
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How much should I order, and how long does one can last?
Bobbie is designed to meet your needs, ensuring you have just the right amount of formula at the right time. Every baby and every feeding journey is different, which is why we offer three different bundles sizes (4 cans, 8 cans, and 10 cans) so each order fits your needs. Since we know that feeding needs change regularly, we’ll send you an email reminder before each monthly shipment to confirm the size of your next order. Every can of Bobbie includes 400g (14.1 oz.) of powdered formula and makes about 106 fl. oz. of formula. One can lasts about 3-4 days for an exclusively formula fed baby consuming 32 fl. oz. a day, or about a week if supplementing 50%.
COMBO FEEDING?
If you’re combo feeding with both breast milk and Bobbie, we know your formula needs may change month over month. Bobbie subscriptions are flexible and designed to support every feeding journey!
Change your shipping frequency to automatically ship every month, every other month, or just choose the date you want your next cans of Bobbie to head to your doorstep. You can also pause or cancel your subscription at any time.
Click here for more resources on combo feeding.
Feeding Recommendations
Diluted: Each 5 FL OZ (150mL) contains 100 calories
NUTRIENTS PER 100 CALORIES:
- Protein2.0g
- Fat5.3g
- Carbohydrate11g
- Water136g
- Linoleic Acid1000mg
Vitamins
- Vitamin A300 IU
- Vitamin D70 IU
- Vitamin E2 IU
- Vitamin K8.3mcg
- Thiamine (Vitamin B1)100mcg
- Riboflavin (Vitamin B2)150mcg
- Pyridoxine (Vitamin B6)63mcg
- Vitamin B120.2mcg
- Niacin900mcg
- Folic acid (FOLACIN)15mcg
- Pantothenic acid450mcg
- Biotin2.3mcg
- Vitamic C (Asorbic Acid)9mg
- Choline25mg
- Inositol4.1mg
Minerals
- Calcium63mg
- Phosphorus42mg
- Magnesium7mg
- Iron1.2mg
- Zinc0.75mg
- Manganese15mcg
- Copper71mcg
- Iodine15mcg
- Selenium3mcg
- Sodium27mg
- Potassium110mg
- Chloride65mg
Ingredients
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANICCOCONUT OIL
LESS THAN 1%:
ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM PHOSPHATE, POTASSIUM CITRATE, SODIUM CHLORIDE, CALCIUM CARBONATE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, POTASSIUM CHLORIDE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, MIXED TOCOPHEROL CONCENTRATE, dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK AND SOY. *A Source of Docosahexaenoic Acid (DHA) **A source of Arachidonic Acid (ARA)
Feeding Recommendations
Every can of Bobbie includes 400g (14.1 oz.) of powdered formula and makes about 106 fl. oz. of formula. One can lasts about 3 days exclusively using formula or about a week if supplementing 50%.
This guide assumes complementary foods are included from 6-12mo. Talk to your baby’s health care provider to ensure their unique needs are met
Newborn
6-10 bottles of 2-3 oz
You’ll need
8 Cans per month*
1 Month
7-8 bottles of 3-4 oz
You’ll need
8 Cans per month*
2 Months
5-6 bottles of 4-5 oz
You’ll need
8 Cans per month*
3 Months
5-6 bottles of 6-7 oz
You’ll need
10 Cans per month*
4 Months
5-6 bottles of 6-7 oz
You’ll need
10 Cans per month*
5 Months
5-6 bottles of 6-7 oz
You’ll need
10 Cans per month*
6 Months
4-5 bottles of 7-8 oz
You’ll need
10 Cans per month*
7 Months
3-4 bottles of 7-8 oz
You’ll need
8 Cans per month*
8 Months
3-4 bottles of 7-8 oz
You’ll need
8 Cans per month*
9 Months
3-4 bottles of 7-8 oz
You’ll need
8 Cans per month*
10 Months
3-4 bottles of 7-8 oz
You’ll need
8 Cans per month*
11 Months
3-4 bottles of 7-8 oz
You’ll need
8 Cans per month*
12 Months
3-4 bottles of 7-8 oz
You’ll need
8 Cans per month*
You did it!
These feeding recommendations were developed by Bobbie’s team of Medical Advisors, including Pediatricians and Registered Dietitians. Sources: WHO growth standard charts & The Academy of Nutrition and Dietetics Pediatric Nutrition Care Manual. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance. Always consult your infant’s healthcare provider to ensure their unique needs are being met.
*Estimated average for an exclusively formula fed baby
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