• Bobbie Organic Infant Formula
  • Nutrient Facts Panel. Full Alt text in the Ingredients link under the Add to Bag button.
  • A list of Bobbie Ingredients. Full Alt text in the Ingredients link under the Add to Bag button.
  • Yellow scoop of powdered infant formula on a dark green background. Text says “complete nutrition, backed by science. 100% lactose carb source = mimics breast milk, 60:40 whey to casein ratio = easy to digest, 20mg/100kcal DHA = supports brain development, USDA-organic ingredients = as it should be.
  • Model Ashley Graham smiles at the camera while breastfeeding and bottle feeding twin infants. “I stopped breastfeeding when they were five months. So I gave them the best formula I could find in America, Bobbie.” —Ashley Graham (The Daily Show, Feb 2023)
  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens
For most feeding journeys

Organic Infant Formula

Our best-selling, original USDA & EU Organic Certified recipe. No soy allergens or added palm oil.
Select bundle size $26/14.1 oz can

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We're having a growth spurt!

We are heads down making more Bobbie for our online and Target shoppers. In the meantime, we are limiting our subscription spots weekly to perfectly plan for every Bobbie baby who joins the fam. We're grateful for your patience. 💚

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*It may take 5-7 days for your baby to adjust to a new formula. Limit one Bobbie Organic 2-Can Trial per household. While supplies last.

Ingredients
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, di-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk.

* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:

PROTEIN
2.0
FAT g
5.3
CARBOHYDRATE g
11
WATER g
136
LINOLEIC ACID
725

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN e IU
2
VITAMIN k mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC mcg
450
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
CHOLINE mg
24

MINERALS:

CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
5
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
15
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65

Development
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.

World Class Manufacturing
Bobbie is made by an experienced infant formula manufacturer at a facility based in Ohio. With USDA Organic, Kosher, and FDA quality standards being met.

Rigorous Testing
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 Safety & Quality Checks
  • Tamper evident cans
  • Meet FDA Requirements for Nutritional and Quality Standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification


Click here for more about our safety.

Each 14.1 oz can (400g) makes about 105 fl. oz ($0.25 per fl. oz)

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie’s in-depth feeding guide based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
All sales are final. Bobbie does not accept returns or issue credit for unused products for safety and quality reasons. If you believe you have received a damaged product or your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.
  • 400g for $26
  • 14.1 oz
  • makes about 105 fl. oz.
  • $0.25 per fl. oz.
  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens

Simplicity is our secret ingredient.

When it comes to our formula, we’re as proud of what we put in as what we left out.
No unnecessary fillers. Just simple ingredients you and your baby will love.

Our Ingredients

Organic American
Grass-Fed Milk

The tasty, nutrient-dense milk in our original Bobbie Organic recipe is sourced from grass-fed Organic Valley cows.

Iron

With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports cell and brain development. Easy on digestion, too.

Whey protein

Our recipes are made with whey protein similar to the ratio in breast milk for easy digestion.

Organic Expeller-Pressed Fat Blend

Our blend of oils provides a variety of fatty acids—similar to breast milk. No chemical solvents, high heat, or inorganic bleaching agents.

Organic lactose

Provides energy for growth—the most common carbohydrate found in breast milk (and our formula).

DHA

At 20mg per 100kcal, our algae-extracted DHA recipe packs a punch compared to other US formulas.

  • Organic American
    Grass-Fed Milk

    The tasty, nutrient-dense milk in our original Bobbie Organic recipe is sourced from grass-fed Organic Valley cows.

    Organic Expeller-Pressed Fat Blend

    Our blend of oils provides a variety of fatty acids—similar to breast milk. No chemical solvents, high heat, or inorganic bleaching agents.

  • Iron

    With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports cell and brain development. Easy on digestion, too.

    Organic lactose

    Provides energy for growth—the most common carbohydrate found in breast milk (and our formula).

  • Whey protein

    Our recipes are made with whey protein similar to the ratio in breast milk for easy digestion.

    DHA

    At 20mg per 100kcal, our algae-extracted DHA recipe packs a punch compared to other US formulas.

Have a fussy feeder?

For fussy feeders

Organic Gentle® Infant Formula

Our easy-to-digest, organic tolerance recipe that's gentle on tummies.
$28 $28 /can

Wondering which Bobbie formula to go with?

We can help with that.

Compare Our Formulas

Babies love Bobbie. Parents do, too.

Babies love Bobbie. Parents do, too.

See what our happy Bobbie families have to say.
See what our happy Bobbie families have to say.

Bobbie Organic Infant Formula

Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk and has received the Clean Label Purity Award and Pesticide Free Certification.We understand that finding the right baby formula can be a daunting task, but we're here to help. Our team of experts is dedicated to ensuring that every aspect of our formula meets the highest standards of quality and safety. From sourcing the best ingredients to strict manufacturing practices, we take every step necessary to ensure that our formula is the best choice for your baby.So if you're looking for an organic baby formula that you can trust, look no further. Bobbie Organic Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients.