Bobbie Organic Infant Formula

$26 per 400g can | about 106 fluid oz | $1.84/oz | 26 4oz. Bottles

We’re currently serving existing customers and working through our waitlist.

With tens of thousands of parents on the waitlist, we’re prioritizing rolling them off and fulfilling existing subscriptions. We will be reopening to new customers later this year.

Sign up for email updates to stay in touch for reopening.

Thank You!

We'll be in touch as soon as Bobbie is available. 💚

Previously joined the waitlist? We are no longer taking customers on the waitlist. If you joined it over the last few months, we’re currently working on getting you into the Bobbie fam.

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A Formula with just what you (and your baby) need

We Lost Sleep Over This So You Don’t Have To

  • No Nonsense

    NO Corn Syrup

    NO Palm Oil

    NO Maltodextrin

  • Satisfaction Guarantee

    Dial Up, Dial down

    Free Shipping for Auto Renew

    Support + Wellness

  • Safety First

    Rigorous Testing

    Tamper Evident Cans

    Product Traceability

  • Complete Nutrition

    Supports Immunity

    Easy on Tummies

    Brain Development

Parents Have Questions. We Have Answers.

Why dig deep to get answers? We're bringing what parents want to know front and center.

  • What are the benefits of Bobbie?

    Bobbie offers complete nutrition for infants and is modeled after breast milk.

    Bobbie contains water-extracted (not hexane-extracted) DHA to help support brain development.

    Bobbie’s protein ratio is similar to the protein ratio of breast milk and is designed to support gentle digestion, supporting those growing little tummies while being easy on the gut.

    Iron is an essential mineral for a growing infant. Bobbie is one of the only U.S. formulas meeting both European & U.S. requirements for iron.

  • Is Bobbie right for my baby?

    Bobbie is a nutritionally complete, milk-based infant formula intended for full term, healthy infants (0-12 months of age).

    Bobbie is not suitable for premature infants or infants with allergies to milk or soy, but it is:
    EU and USDA organic baby formula
    Kosher certified formula
    Gluten-free
    No palm oil
    Non-GMO (ingredients not genetically engineered)
    No Maltodextrin
    No added natural or artificial flavors and colors (like all infant formulas)

    All infant formulas are required to go through strict manufacturing procedures. Bobbie contains highly refined coconut oil, which does not contain allergens. If you have any concerns about food allergies, please consult your baby's pediatrician.

  • When will my Bobbie ship?

    Orders shipped via standard shipping arrive in 5-8 days. Orders placed via expedited shipping arrive in 1-3 days. Please allow extra time for orders placed on Friday after 7:30 AM Pacific, and for deliveries to Alaska and Hawaii. Our shipping facility is closed on Saturday and Sunday. It may take up to a few days for tracking information to update.

  • Does Bobbie meet FDA requirements?

    We are proud that Bobbie officially meets all FDA requirements for infant formula.

  • How much should I order, and how long does one can last?

    Bobbie is designed to meet your needs, ensuring you have just the right amount of formula at the right time. Every baby and every feeding journey is different, which is why we offer three different bundles sizes (4 cans, 8 cans, and 10 cans) so each order fits your needs. Since we know that feeding needs change regularly, we’ll send you an email reminder before each monthly shipment to confirm the size of your next order. Every can of Bobbie includes 400g (14.1 oz.) of powdered formula and makes about 106 fl. oz. of formula. One can lasts about 3-4 days for an exclusively formula fed baby consuming 32 fl. oz. a day, or about a week if supplementing 50%.

  • How do I contact Bobbie?

    We are here for you! Text us at 415-854-2500, Monday-Friday from 7am-5pm Pacific and Saturday-Sunday from 9am-1pm Pacific. You can also email us at hello@hibobbie.com. For press and media inquiries, email press@hibobbie.com.

No B.S. Reactions to Formula

We talked to moms in the thick of their feeding journeys who turned to formula. If you feel an ounce of guilt being on this page, they have some advice for you.

A New Style of Organic U.S. Infant Formula Founded By Moms

Our Stance
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