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0-12 months

Organic Whole Milk
Infant Formula
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  • Organic Whole Milk Infant Formula
  • Baby holding a Bobbie Organic Whole Milk Formula container with text about brain development and key ingredients.
  • Text detailing organic and sourced ingredients.
  • Exactly what your baby needs- nothing extra.
  • "We tried so many formulas and our baby was always gassy or spitting up. We tried Bobbie and never looked back. Best formula out there from the U.S."
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  • Organic Whole Milk Infant Formula
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  • We created Bobbie so that you can feed with confidence.
  • Organic Whole Milk Infant Formula

Organic Whole Milk
Infant Formula

0-12 months

For organic whole milk nutrition, our closest to breast milk. Complete infant nutrition—from newborn to 12 months.

  • 100% Organic Whole Milk

  • Supports Easy Digestion

  • Supports Brain Development

CHOOSE YOUR RECIPE
Organic Whole Milk Our closest to breast milk Organic Gentle For fussiness, gas, and crying Whole Milk Whole milk nutrition Organic Original Our tried-and-trusted recipe
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Passing on savings up to $41/mo + over $250 in partner perks? Just checking...

*New customers only.

    Save up to $41/mo + free shipping

    Easy-to-flex delivery schedule you can adjust/pause whenever

    Guaranteed supply + locked-in, inflation-proof pricing

    Up to 40% off brands like Coterie, Nanit, + more

    Free 1:1 sessions with board certified lactation + feeding experts ($250 value)

*New customers only. Renews in 14 days to 4-can membership so you don't run out. Adjust, pause, or cancel easily—anytime.

    Save up to $41/mo + free shipping

    Easy-to-flex delivery schedule you can adjust or pause whenever

    Guaranteed supply + locked-in, inflation-proof pricing

    Up to 40% off brands like Coterie, Nanit, + more

    Free 1:1 sessions with board certified lactation + feeding experts ($250 value)

*New customers only. Renews in 14 days to 4-can membership so you don't run out. Adjust, pause, or cancel easily—anytime.

Passing on savings up to $41/mo + over $250 in partner perks? Just checking.

*Limited to one use per household.

  • Manage orders
via text

  • Over 2,000 quality checks

  • One million+ babies fed

*See full offer Terms and Conditions

SCREENED by Light Labs
Tested for 550+ toxins and
contaminants.
The infant formula with receipts.
Description

Bobbie Organic Whole Milk Infant Formula is the first American-manufactured, USDA Organic whole milk infant formula and our closest to breast milk yet.

Clinically crafted with 100% organic whole milk from grass-fed cows and fewer added oils to support easy digestion. Plus, DHA, choline, and naturally occurring MFGM from organic whole milk support brain development. 

USDA Organic, Clean Label Project Certified, and each batch undergoes 2,000+ quality and safety checks. No palm oil, palm olein oil, soy allergens, or alternative sugars—ever.


Our Organic Whole Milk infant formula now contains 100% whole milk and no nonfat milk. This is the same high quality organic whole milk from grass fed cows here in the US and in New Zealand– just slightly more of it. You may also notice a fresh new look for our Organic Whole Milk label. Depending on your subscription timing, you may see the updated recipe and label in your next order or the one following.

Both nutrition labels are found below: 

For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.

Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle here.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Peace of mind in every batch.

We don't just say your batch is safe. We show it.

Your Bobbie can clears 2,000+ safety checks before it leaves our facility. That’s why Consumer Reports named us a “Top Choice" formula. Here's a snapshot of the tests passed. Learn More

Nutrient Level Screening

Confirms infant nutritional standards are met.

Passed 

Organoleptic Screening

Confirms sensory quality like sight, smell, touch, and taste.

Passed 

Heavy Metal Screening

Confirms non-detectable levels of heavy metals like lead, arsenic, cadmium, and mercury.

Passed 

Pathogen Screening

Confirms batch is free from harmful pathogens like cronobacter and salmonella.

Passed 

SRC Screening

Confirms no potential spore-forming bacteria including C-bot (the bacteria that causes infant botulism) is present.

Passed 

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

First USDA Organic whole milk formula—manufactured in the U.S.

  • Premium USDA Organic

    The gold standard for organic, globally. Our organic baby formula is the real deal—we don’t just say organic, we certify it.

  • Our closest to breast milk yet

    Made with premium organic whole milk and fewer added oils to support softer poops and comfortable digestion.

  • Brain boosting benefits

    Packed with Choline, naturally-occurring MFGM from organic milk fat, and DHA for brain development.
clean label purity award EU organic clean label certified pesticide free

Certified Clean and third-party tested

Our USDA Organic infant formula has been tested by the Clean Label Project for 400 chemicals, like heavy metals, lead, and arsenic. Hormones, synthetic pesticides, and antibiotics**? You'll never find them in Bobbie’s organic formulas.

†Certified organic to USDA standards. Recognition by the EU is via the US/EU Organic Equivalency Arrangement
**In accordance with organic practices

Transparency in every scoop

Each batch of Bobbie organic baby formula passes 2000+ safety checks, plus third-party testing for heavy metals.

Tested for:

BPA
Cadmium
Lead
Arsenic

Mercury
Acrylamide
Aluminum

Some brands pick one premium dairy, we chose two.

Our lactose comes from small American family farms, where organic, grass-fed cows graze on open pasture—no GMO feed, no GMO corn, the way farmers have been doing it for generations. Then, we go a little further for our whole milk—all the way to the rolling green hills of New Zealand, where cows graze year-round on some of the cleanest land on earth.

Just what your baby needs—
and nothing they don't.

See All The Ingredients

organic grass-fed
whole milk

Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.

100% organic lactose

Made with the primary carbohydrate source in breast milk.

whey protein

Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support easy, comfortable digestion.

Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

MFGM

Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

Iron

iron

Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

  • organic grass-fed
    whole milk

    Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.

    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

  • 100% organic lactose

    Made with the primary carbohydrate source in breast milk.

    MFGM

    Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

  • whey protein

    Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support easy, comfortable digestion.

    Iron

    iron

    Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

See what parents are saying.

Overall rating: 4.7465725 / 5 from 2553 reviews.

AI Generated Review Summary

Bobbie Organic Whole Milk Infant Formula is praised for its high-quality, organic ingredients and ease of transition from breast milk. Customers appreciate its clean label and the positive impact on their baby's health and development. The formula is also noted for its smooth and regular poops, making it a reliable choice for parents.

Summary topics

  • Product Quality (3%): Customers expressed appreciation for the great quality of the formula, which was mentioned multiple times in the reviews.
  • Baby Health (18%): Many customers brought up that their baby has taken well to the formula and is healthy and strong.
  • Ingredient Quality (13%): Customers loved the clean and organic ingredients of the product, as well as its high quality.
  • Transition Ease (6%): It was reported by customers that the transition from breast milk to formula was easy and seamless.
  • Digestive Health (3%): Customers expressed appreciation for the smooth and regular poops of this formula, with no negative reviews mentioned.

Review topics: [quality, customer service, shipping, formula, feel, weight, daughter, baby, support, packaging, results, bobbie, texture, relief, size, issues, value, ingredients, milk, transition, option, brand, gas, choice, smell, taste, spit, son, subscription, bottle].

Review highlights

  • "We also feel good knowing that we're feeding our baby with a high quality formula." — Lisa
  • "My baby took to it instantly — no tummy issues, no fussiness, just happy feeds and full little smiles." — Sound
  • "We love knowing that every time we feed him, we’re giving him the highest quality ingredients and nutrition out there." — Essence E.

Reviews

Everything is fine. I just hate the container.

"I’m a big advocate of what you’ve done and continue to do for the safety of the babies. I’m on my fifth child and I’m so happy to have access to formula that I am confident has been regularly tested. However, I share all that to now express…I hate the container! I have been cut multiple times from the lid and to the edges, in the middle of the night or during the day. And I mean, full bleed. I really hope this is just the beginning, and the container will evolve. I’ll continue to buy it so you haven’t lost a customer, but I hate it. Thanks for the hard work. 🙂"

— Amberley A. (4/5)

Bobbie is a Brand that Cares

"I was given Bobbie cans as a gift from a friend. My baby acclimated to it immediately no issues at all which was drastically different from the experience I had with my son who rejected multiple brands. Four cans were unfortunately expiring so I reached out to Bobbie and they gave my baby a full month’s supply which was such a blessing. I have never experienced such care from any baby brand. I am truly happy to have been introduced to them."

— Kendra G. (5/5)

Bobbie is closest to breastmilk

"Just purchased a home and got a new job and throughout the whole process my supply went really down , I did some reasearch and found Bobbie was the closest to breast milk , I started mixing the little bit I had of breast milk with Bobbie and my 11 month old did so great with it , within a couple days I transitioned her fully onto Bobbie with no issues at all . Super happy with this purchase and experience !"

— Yasmine F. (5/5)

Exactly what I was looking for

"I did so much research to find the best formula for my previously EBF baby when we decided to combo feed. I’m so glad we landed on Bobbie and our baby loves it! No issues, downs his bottles immediately, and is happy and healthy. I’m very grateful that such a safe, high quality, organic option is available. Love the subscription model and customer service too."

— Sara (5/5)

Highly Recommended!

"We used a different brand on our first child that was highly rated and recommended but for some reason she always had problems with digesting that formula. Bobbie has been great with our new baby. No spit ups, no bad gas, and I really wanted something that used whole milk. I’m really glad that bobbie came out with this version."

— M G. (5/5)

Switched To Organic Gentle (⭐️⭐️⭐️⭐️⭐️)

"Love the quality and standards of your formula. We just transitioned from breast milk to formula. Tried the whole milk organic first. During transition when the formula was mixed with breastmilk, we did not have any issues. Once bottles were only formula baby was spitting up a lot and very gassy. Tried your organic gentle formula and had no issues. Loved your customer service. They were so helpful when I switched formula types. Would recommend Bobbie to friends, not only for quality but also because of customer service."

— Allison D. (4/5)

So amazing!

"This formula has been a great supplement to my little one! I work and i can’t pump enough to leave with him so we bought this formula to try and he loves it! It’s not harsh on his stomach at all and it was a very easy transition for him to get used to it. We love Bobbie!"

— Lily M. (5/5)

Baby seems to like it

"When we asked the pediatrician about supplimenting with formula, we were warned that some babies don't take well to formula right away. That did not seem to be a problem for our little one. She eats a bottle of Bobbie as readily as she does breast milk. Which, I think, must be high praise, since it is really her opinon that matters."

— Karen M. (5/5)

Great formula, bad packaging

"Loving the formula itself so far, but packaging needs upgraded. Other formulas have a great holder for the scoop where you can scrape the scoop to even it out. Then it is stored in the holder where it’s not constantly put back into the powder and getting germs in it !"

— Michelle M. (4/5)

Second baby on Bobbie

"Our second baby and we knew immediately that we would be using Bobbie when our breastfeeding journey ended. Not only did we have minimal stomach issues switching but the customer service is top tier. Fast response and problem resolution from the company makes us feel even more confident in our choice for formula!"

— Margaret B. (5/5)

Q&A

Bobbie Organic Whole Milk Baby Formula

Bobbie's Organic Grass-fed Whole Milk Infant Formula is crafted with premium ingredients to support your baby's nutritional needs from day one. Made with grass-fed organic whole milk, our formula offers essential nutrients, proteins, and healthy fats with less oil that mimic breast milk to nurture your baby’s growth and development. Bobbie is committed to providing a clean, complete, and balanced formula that is gentle on little tummies, supporting softer stools. Lactose allows us to leave out the artificial additives such as corn syrup, or palm oil. Our organic formula is non-GMO, ensuring your baby gets only the best. Discover the benefits of Bobbie’s Grass-fed Organic Whole Milk Infant Formula today.

Organic Whole Milk FAQs

  1. Start by washing your hands, bottles, and accessories in hot, soapy water. 
  2. Add warm water (100ºF) to the bottle.
  3. For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. You can tap the scoop on the side of the can to knock off any extra powder, or use a clean knife to level it off. Use the scoop that comes in the Bobbie can of formula.
  4. Pop the scoop back in the can and put the lid on.
  5. Cap the bottle and shake gently until the powder is fully dissolved.
  6. Bobbie is designed for safe, everyday feeding when prepared as directed. Use prepared formula within 2 hours, and once feeding has started, discard any unfinished bottle after 1 hour. Heads up: don't refrigerate leftover formula to save for later.
    Learn more about preparing your formula with tap water here.

Great question! It comes down to formulation. Regular cow's milk isn’t built for babies, but Bobbie Organic Whole Milk formula is. We start with whole milk as a base and then fortify it with the nutrients babies actually need, plus a whey-to-casein ratio that mirrors breast milk for easier digestion. The result is something that's nutritionally complete and safe from day one to year one.

One can of Bobbie Organic Whole Milk Formula makes approximately 23 four-ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs.

You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about baby formula preparation here.

Every Bobbie formula is built on the Bobbie Blend—our precisely engineered nutrient system designed for easy digestion. Together, they deliver complete nutrition from day one through year one.We use a precise combination of 100% lactose, whey-forward proteins, and an organic fat blend (without palm oil) to support easier digestion and tolerance.

Designed for easy digestion
Our breast milk-inspired whey-forward protein blend supports easy digestion and happy bellies.

Delivers naturally-occurring prebiotic properties 
100% lactose, the same carbohydrate found in breast milk, delivers naturally occurring prebiotic properties to support digestion, energy, and growth.

Powers healthy growth with essential fatty acids
Our proprietary organic fat blend packed omega-3 and omega-6 fatty acids supports healthy growth from day one—without palm oil.

Supports brain development + immune function
DHA, choline, and iron are carefully calibrated to support cognitive development and a strong immune system from day one.

Bobbie Organic Whole Milk Infant Formula is designed to support easy digestion—just like breast milk with our 60:40 whey-to-casein protein blend, 100% lactose as the primary carb source, and no palm oil.

Need additional support? In a study, the probiotic strains found in Bobbie Organic Probiotic Drops were shown to support better stool consistency after three weeks of use.

Bobbie Organic Whole Milk Infant Formula is a great starting point for parents looking for organic, whole milk-based nutrition designed for easy digestion. Most babies adjust well, though it can take about a week to fully adapt to a new formula. If your baby experiences ongoing fussiness or gas, try our Organic  Gentle Formula.

Not sure where to start? Take our formula quiz or explore our formula comparison guide.

Yes—lactose is a natural sugar found in breast milk and all mammal milks, which means babies are biologically wired to digest it. That's exactly why we use it as Bobbie's primary carbohydrate. Compared to other carb sources sometimes found in formula—like corn syrup solids or sucrose —lactose has a less sweet taste, and provides a natural source of sustained energy that is closer to breast milk.

Bobbie is thoughtfully designed to reflect key nutritional qualities of breast milk—including lactose as the primary carbohydrate, a balanced milk-based fat profile, and the same 60:40 whey-to-casein ratio. No formula can perfectly replicate breast milk, but Bobbie is made with ingredients chosen to support your baby's complete nutrition from day one to year one.

Bobbie Organic Whole Milk Infant formula is the first organic whole milk infant formula manufactured in the U.S. It is clinically crafted with 100% organic grass-fed whole milk and packed with naturally occurring MFGM from whole milk for brain support.

All infant formulas sold in the U.S.—including Bobbie—are regulated by the FDA and must meet strict nutritional and safety requirements. Bobbie is manufactured in the U.S. in FDA-registered facilities and is designed to deliver safe and complete infant nutrition from day one to year one.