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0-12 months

Organic Whole Milk
Infant Formula
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  • Exactly what your baby needs- nothing extra.
  • "We tried so many formulas and our baby was always gassy or spitting up. We tried Bobbie and never looked back. Best formula out there from the U.S."
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  • We created Bobbie so that you can feed with confidence.
  • Organic Whole Milk Infant Formula

Organic Whole Milk
Infant Formula

0-12 months

For organic whole milk nutrition, closest to breast milk. Complete infant nutrition—from newborn to year one.

  • USDA Organic, European-Style Recipe

  • Brain Boosting Benefits

  • Smoother Digestive Support

CHOOSE YOUR RECIPE
Organic Whole Milk Our closest to breastmilk Organic Gentle For fuss, gas and crying Grass-fed Whole Milk Grass-fed whole milk nutrition Organic Original Our tried-and-trusted
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One-Time Purchase

Stay Stocked™

Passing on savings up to $41/mo + over $250 in partner perks? Just checking...

*New customers only.

    Save up to $41/mo + free shipping

    Free Organic Probiotic Drops with your first Stay StockedTM Order ($26 value)

    Free 1:1 sessions with board certified lactation + feeding experts ($250 value)

    Guaranteed supply + locked-in, inflation-proof pricing

    Up to 40% off brands like Coterie, Nanit, + more

    Easy-to-flex delivery schedule you can adjust/pause whenever

*New customers only. Renews in 14 days to 4-can membership so you don't run out. Adjust, pause, or cancel easily—anytime.

    Save up to $41/mo + free shipping

   Free Organic Probiotic Drops with your first Stay StockedTM Order ($26 value)

    Free 1:1 sessions with board certified lactation + feeding experts ($250 value)

    Guaranteed supply + locked-in, inflation-proof pricing

    Up to 40% off brands like Coterie, Nanit, + more

    Easy-to-flex delivery schedule you can adjust/pause whenever

*New customers only. Renews in 14 days to 4-can membership so you don't run out. Adjust, pause, or cancel easily—anytime.

Passing on savings up to $41/mo + over $250 in partner perks? Just checking.

*Limited to one use per household.

  • Manage orders
via text

  • Over 2,000 quality checks

  • Clean and simple ingredients

*See full offer Terms and Conditions

SCREENED by Light Labs
Tested for 550+ toxins and
contaminants.
The infant formula with receipts.
Description

Bobbie Organic Whole Milk Infant Formula is the first American-manufactured, USDA Organic whole milk infant formula and our closest to breast milk yet.

Made with premium milk fat and less added oils to support softer stools and DHA, Choline, and naturally-occurring MFGM from organic whole milk to support brain development.

Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugar.


Our Organic Whole Milk infant formula now contains 100% whole milk and no nonfat milk. This is the same high quality organic whole milk from grass fed cows here in the US and in New Zealand– just slightly more of it. You may also notice a fresh new look for our Organic Whole Milk label. Depending on your subscription timing, you may see the updated recipe and label in your next order or the one following.

Both nutrition labels are found below: 

For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.

Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle here.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Peace of mind in every batch.

We don't just say your batch is safe. We show it.

Your Bobbie can clears 2,000+ safety checks before it leaves our facility. That’s why Consumer Reports named us a “Top Choice" formula. Here's a snapshot of the tests passed. Learn More

Nutrient Level Screening

Confirms infant nutritional standards are met.

Passed 

Organoleptic Screening

Confirms sensory quality like sight, smell, touch, and taste.

Passed 

Heavy Metal Screening

Confirms non-detectable levels of heavy metals like lead, arsenic, cadmium, and mercury.

Passed 

Pathogen Screening

Confirms batch is free from harmful pathogens like cronobacter and salmonella.

Passed 

SRC Screening

Confirms no potential spore-forming bacteria including C-bot (the bacteria that causes infant botulism) is present.

Passed 

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

First USDA Organic whole milk formula—manufactured in the U.S.

  • Premium USDA Organic

    The gold standard for organic, globally. Our organic baby formula is the real deal—we don’t just say organic, we certify it.

  • Our closest to breast milk yet

    Made with premium organic whole milk and fewer added oils to support softer poops and comfortable digestion.

  • Brain boosting benefits

    Packed with Choline, naturally-occurring MFGM from organic milk fat, and DHA for brain development.
clean label purity award EU organic clean label certified pesticide free

Certified Clean and third-party tested

Our USDA Organic infant formula has been tested by the Clean Label Project for 400 chemicals, like heavy metals, lead, and arsenic. Hormones, synthetic pesticides, and antibiotics**? You'll never find them in Bobbie’s organic formulas.

†Certified organic to USDA standards. Recognition by the EU is via the US/EU Organic Equivalency Arrangement
**In accordance with organic practices

Transparency in every scoop

Each batch of Bobbie organic baby formula passes 2000+ safety checks, plus third-party testing for heavy metals.

Tested for:

BPA
Cadmium
Lead
Arsenic

Mercury
Acrylamide
Aluminum

Some brands pick one premium dairy, we chose two.

It starts on small American family farms, where organic, grass-fed cows graze on open pasture—no GMO feed, no GMO corn—the way farmers have been doing it for generations. Then we go a little further, all the way to the rolling green hills of New Zealand, where cows graze year-round on some of the cleanest land on earth.

Just what your baby needs—
and nothing they don't.

See All The Ingredients

organic grass-fed
whole milk

Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.

100% organic lactose

Made with the primary carbohydrate source in breast milk.

whey protein

Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support easy, comfortable digestion.

Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

MFGM

Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

Iron

iron

Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

  • organic grass-fed
    whole milk

    Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.

    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

  • 100% organic lactose

    Made with the primary carbohydrate source in breast milk.

    MFGM

    Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

  • whey protein

    Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support easy, comfortable digestion.

    Iron

    iron

    Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

See what parents are saying.

Overall rating: 4.720127 / 5 from 2201 reviews.

AI Generated Review Summary

Bobbie Organic Whole Milk Infant Formula is praised for its high-quality, organic ingredients and ease of transition from breast milk. Customers appreciate its clean label and the positive impact on their baby's health and development. The formula is also noted for its smooth and regular poops, making it a reliable choice for parents.

Summary topics

  • Product Quality: 3%
  • Baby Health: 18%
  • Ingredient Quality: 13%
  • Transition Ease: 6%
  • Digestive Health: 3%

Review topics: [quality, customer service, shipping, formula, feel, weight, daughter, baby, packaging, results, support, bobbie, texture, relief, size, issues, replacement, price point, ingredients, milk, transition, option, brand, gas, choice, smell, taste, spit, bottle, poops].

Review highlights

  • "We also feel good knowing that we're feeding our baby with a high quality formula." — Lisa
  • "My baby took to it instantly — no tummy issues, no fussiness, just happy feeds and full little smiles." — Sound
  • "We love knowing that every time we feed him, we’re giving him the highest quality ingredients and nutrition out there." — Essence E.

Reviews

Baby loves it

"I feel good about feeding my baby this. I've been on a quest to find the "perfect" formula for my little one. We started out breastfeeding, but he had a serious illness starting when he was almost 4 months, and ended up with an NG tube for almost 5 weeks. He regained his breastfeeding abilities with time, but my milk supply never recovered to what it had been. We have tried many formulas, but this one mixes into the most creamy milk, and baby chugs it down like its the best thing he's ever tasted. Very greatful to find such a high quality formula. I'd adore it even more if it had nucleotides, and prebiotics, those are just 2 tiny nitpicks. I can feel good about feeding my baby Bobbie, and I'm thankful for it!"

— Annalee S. (5/5)

Great

"We had a negative experience with a different formula brand that was recalled and Bobbie sent me two free cans for the inconvenience that they didn’t even cause. That is amazing customer service. My baby is transitioning so well."

— Brandy R. (5/5)

Very happy with this choice

"I first tried Bobbie for my baby simply because my sister recommended it, and afterward I found out that it was known as the best brand on the market for having the lowest levels/undetectable levels of contaminants and heavy metals, compared to other infant formulas. I also love that it's organic and milk-based, rather than vegetable based."

— Elizabeth L. (5/5)

THANK GOD FOR BOBBIE

"What a stressful event to have your baby formula recalled- (im extra) I had over 40 cans of the recalled formula and flew from Costa Rica (where I now live and brought allll of the cans here in suitcases) to Los Angeles to get Bobbie. I had 2 cans here for the just in case and she loved it- the transition was literally seamless. Add to that you can TEXT Bobbie and a wonderful and kind human gets back to you! I love love love Bobbie as does my daughter."

— Sarah M. (5/5)

Amazing experience

"The shipping is insanely fast and reliable! The quality of the product is genuinely amazing, adding this formula to our breast milk journey has been an easy addition and I love the ease of knowing there are better ingredients!"

— Alexis (5/5)

I have used bobbie since

"I have used bobbie since 2021 for my first born. It was post pandemic, stores are almost always empty with formula and they were so many recalls of other products. Good thing i stumbled upon bobbie. I immediately subscribed and since then have not worried about running out of supply while also making sure that my daughter got the best milk. Now, I have another baby and I am using bobbie again because I know that it is best for my children"

— Ann (5/5)

Bobbie is the best

"My granddaughter was not gaining weight as a breastfed baby. She was 3 months old when the DR ordered her mother to put her on formula. My daughter who is her Aunt recommended Bobbie as a top rated formula and it has been a very easy switch. Now she is 4 months old and thriving on Bobbie."

— Linda B. (5/5)

Love Bobbie!

"We introduced the Organic Whole Milk Formula to our baby when she hit a growth spurt at 8. 5mo and I couldn’t keep up with her demand! We started out supplementing by mixing breast milk with formula because my little one was extremely picky about formula! We tried the big name brand your pediatrician probably recommends with no luck at all. Not only did she hate the taste but they made her so constipated and gassy. Like uncomfortable up all night gassy which she never was before! She took to Bobbie right away and worked her way up to full formula bottles quickly. No upset stomach was truly amazing! We love Bobbie!"

— RC (5/5)

So happy with Bobbie

"We initially started combo feeding and now exclusively feed our LO with Bobbie. We tried other formulas but our LO didn’t not seem to like the taste or has terrible gas. She took to Bobbie so easily and we’ve noticed a reduction in gas. She also doesn’t get constipated which can be a problem with formula fed babies. Also we appreciate Bobbie’s attention to quality and strict standards!"

— Colleen (5/5)

We love the Bobbie!

"My breast milk dried up after the first month of my baby’s life due to a combination of factors, so I did research on the best formula option. I decided to try Bobbie, and my baby loved it right away, and she has been thriving! She is so smart, a perfect healthy weight, no issues whatsoever. I felt a tremendous guilt not being able to breastfeed for long, but I can still feed her with confidence and that is something I cannot put a price on."

— Kristin H. (5/5)

Q&A

Bobbie Organic Whole Milk Baby Formula

Bobbie's Organic Grass-fed Whole Milk Infant Formula is crafted with premium ingredients to support your baby's nutritional needs from day one. Made with grass-fed organic whole milk, our formula offers essential nutrients, proteins, and healthy fats with less oil that mimic breast milk to nurture your baby’s growth and development. Bobbie is committed to providing a clean, complete, and balanced formula that is gentle on little tummies, supporting softer stools. Lactose allows us to leave out the artificial additives such as corn syrup, or palm oil. Our organic formula is non-GMO, ensuring your baby gets only the best. Discover the benefits of Bobbie’s Grass-fed Organic Whole Milk Infant Formula today.

Organic Whole Milk FAQs

  1. Start by washing your hands, bottles, and accessories in hot, soapy water. 
  2. Add warm water (100ºF) to the bottle.
  3. For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. You can tap the scoop on the side of the can to knock off any extra powder, or use a clean knife to level it off. Use the scoop that comes in the Bobbie can of formula.
  4. Pop the scoop back in the can and put the lid on.
  5. Cap the bottle and shake gently until the powder is fully dissolved.
  6. Bobbie is designed for safe, everyday feeding when prepared as directed. Use prepared formula within 2 hours, and once feeding has started, discard any unfinished bottle after 1 hour. Heads up: don't refrigerate leftover formula to save for later.
    Learn more about preparing your formula with tap water here.

Great question! It comes down to formulation. Regular cow's milk isn’t built for babies, but Bobbie Organic Whole Milk formula is. We start with whole milk as a base and then fortify it with the nutrients babies actually need, plus a whey-to-casein ratio that mirrors breast milk for easier digestion. The result is something that's nutritionally complete and safe from day one to year one.

One can of Bobbie Organic Whole Milk Formula makes approximately 23 four-ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs.

You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about baby formula preparation here.

Every Bobbie formula is built on the Bobbie Blend—our precisely engineered nutrient system designed for easy digestion. Together, they deliver complete nutrition from day one through year one.We use a precise combination of 100% lactose, whey-forward proteins, and an organic fat blend (without palm oil) to support easier digestion and tolerance.

Designed for easy digestion
Our breast milk-inspired whey-forward protein blend supports easy digestion and happy bellies.

Delivers naturally-occurring prebiotic properties 
100% lactose, the same carbohydrate found in breast milk, delivers naturally occurring prebiotic properties to support digestion, energy, and growth.

Powers healthy growth with essential fatty acids
Our proprietary organic fat blend packed omega-3 and omega-6 fatty acids supports healthy growth from day one—without palm oil.

Supports brain development + immune function
DHA, choline, and iron are carefully calibrated to support cognitive development and a strong immune system from day one.

Bobbie Organic Whole Milk Infant Formula is designed to support easy digestion—just like breast milk with our 60:40 whey-to-casein protein blend, 100% lactose as the primary carb source, and no palm oil.

Need additional support? In a study, the probiotic strains found in Bobbie Organic Probiotic Drops were shown to support better stool consistency after three weeks of use.

Bobbie Organic Whole Milk Infant Formula is a great starting point for parents looking for organic, whole milk-based nutrition designed for easy digestion. Most babies adjust well, though it can take about a week to fully adapt to a new formula. If your baby experiences ongoing fussiness or gas, try our Organic  Gentle Formula.

Not sure where to start? Take our formula quiz or explore our formula comparison guide.

Yes—lactose is a natural sugar found in breast milk and all mammal milks, which means babies are biologically wired to digest it. That's exactly why we use it as Bobbie's primary carbohydrate. Compared to other carb sources sometimes found in formula—like corn syrup solids or sucrose —lactose has a less sweet taste, and provides a natural source of sustained energy that is closer to breast milk.

Bobbie is thoughtfully designed to reflect key nutritional qualities of breast milk—including lactose as the primary carbohydrate, a balanced milk-based fat profile, and the same 60:40 whey-to-casein ratio. No formula can perfectly replicate breast milk, but Bobbie is made with ingredients chosen to support your baby's complete nutrition from day one to year one.

Bobbie Organic Whole Milk Infant formula is the first organic whole milk infant formula manufactured in the U.S. It is clinically crafted with 100% organic grass-fed whole milk and packed with naturally occurring MFGM from whole milk for brain support.

All infant formulas sold in the U.S.—including Bobbie—are regulated by the FDA and must meet strict nutritional and safety requirements. Bobbie is manufactured in the U.S. in FDA-registered facilities and is designed to deliver safe and complete infant nutrition from day one to year one.