Stay Stocked™ + save every month!

0-12 months

Whole Milk Infant Formula

  • Best Value

     

  • Whole Milk Infant Formula
  • Baby holding a Bobbie Whole Milk Infant Formula can with text about brain development and ingredients on a beige background.
  • Text detailing the sourcing of ingredients in a product, including grass-fed milk, organic expeller-pressed oil blend, and plant-based DHA.
  • Bobbie brand text on a grassy background with a no list of food additives.
  • Bobbie mom holding a baby with a blue background and text about clean ingredients and trust.
  • Whole Milk Infant Formula
  • Whole Milk Infant Formula
  • Advertisement for Bobbie Blend with a baby and product packaging on a beige background
  • "We created Bobbie so that you can feed with confidence."
  • Whole Milk Infant Formula

Whole Milk Infant Formula

0-12 months

Complete whole milk nutrition for babies newborn to 12 months—for less than $1 per 4 oz bottle.

  • 100% Organic Whole Milk

  • Supports Easy Digestion

  • Supports Brain Development

PICK YOUR RECIPE
Organic Whole Milk Our closest to breast milk Organic Gentle For fussiness, gas, and crying Whole Milk Whole milk nutrition Organic Original Our tried-and-trusted recipe
Pick your size
Recommended for fully formula feeding. Subscribe to save $36/month
Pick your plan
New to Bobbie?
New customer
2 Can
Trial Bundle
50% Off + free shipping
30% Off
$46.00$32.20 $46.00$23.00
Include:

    Save up to $36/mo + free shipping

    Guaranteed supply + inflation-proof pricing

    Adjust, pause, or cancel deliveries via text

    Up to 40% off brands like Coterie, Nanit, + more

    Free one-on-one expert-led feeding sessions ($250 value)

*Renews in 21 days so you don't run out. Adjust, pause, or cancel easily—anytime.

Best savings

  • Manage orders
    via text

  • Over 2,000 quality checks

  • One million+ babies fed

*See full offer Terms and Conditions

SCREENED by Light Labs
Tested for 550+ toxins and
contaminants.
The infant formula with receipts.
Description

Bobbie Whole Milk Infant Formula is made with 100% whole milk from grass-fed cows, delivering more natural milk fat and fewer added oils to support easy digestion. Plus, DHA, choline, and naturally occurring MFGM from organic whole milk support brain development. 

Clean Label Project Certified and each batch undergoes 2,000+ quality and safety checks. No palm oil, palm olein oil, soy allergens, or alternative sugars—ever.

For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.

Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Peace of mind in every batch.

We don't just say your batch is safe. We show it.

Your Bobbie can clears 2,000+ safety checks before it leaves our facility. That’s why Consumer Reports named us a “Top Choice" formula. Here's a snapshot of the tests passed. Learn More

Nutrient Level Screening

Confirms infant nutritional standards are met.

Passed 

Organoleptic Screening

Confirms sensory quality like sight, smell, touch, and taste.

Passed 

Heavy Metal Screening

Confirms non-detectable levels of heavy metals like lead, arsenic, cadmium, and mercury.

Passed 

Pathogen Screening

Confirms batch is free from harmful pathogens like cronobacter and salmonella.

Passed 

SRC Screening

Confirms no potential spore-forming bacteria including C-bot (the bacteria that causes infant botulism) is present.

Passed 

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

“I'm so excited to see a whole milk formula that is manufactured here in the US and has a grass-fed recipe that combines all of the support of DHA, Choline, and Whole Milk in every bottle to support brain development.”

Lauren Crosby, MD, FAAP

Parent trusted. Baby approved.

Major fuel for little minds

Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU levels of DHA to support brain development.

Designed to support softer stools

The breast milk-inspired fat blend found in whole milk means less straining for them and less stress for you.

Some brands pick one premium dairy. We chose two.

Our lactose comes from small American family farms, where organic, grass-fed cows graze on open pasture—no GMO feed, no GMO corn, the way farmers have been doing it for generations. Then, we go a little further for our whole milk—all the way to the rolling green hills of New Zealand, where cows graze year-round on some of the cleanest land on earth.

More natural milk fat, less added oils

Babies need fat for calories and brain growth! Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk and reduces the need for fat from vegetable oils.
  • Clean Label Project Purity Award badge
  • Clean Label Project Certified Pesticide Free badge
  • Clean Label Project First 1,000 Day Promise certification badge, inspired by European regulations

Just what your baby needs—
and nothing they don't.

Inside bobbie's whole milk baby formula

See All The Ingredients

organic grass-fed whole milk

Naturally-occurring fat from whole milk provides fatty acids like those found in breast milk—that means less fat from plant-based oils.

100% lactose

Made with the primary carbohydrate source in breast milk

whey protein

Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support healthy comfortable digestion.

Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

MFGM

Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

Iron

iron

Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

  • organic grass-fed whole milk

    Naturally-occurring fat from whole milk provides fatty acids like those found in breast milk—that means less fat from plant-based oils.

    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

  • 100% lactose

    Made with the primary carbohydrate source in breast milk

    MFGM

    Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

  • whey protein

    Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support healthy comfortable digestion.

    Iron

    iron

    Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

See what parents are saying.

Overall rating: 4.6886487 / 5 from 925 reviews.

AI Generated Review Summary

Bobbie Whole Milk Infant Formula is praised for its smooth consistency, clean ingredients, and effective weight gain support. Customers appreciate its natural milk fat content, absence of palm oil and soy allergens, and the seamless transition from breast milk. The formula is also noted for its exceptional quality and positive impact on baby's health.

Summary topics

  • Spit-Up Prevention (5%): Customers expressed satisfaction with the smooth formula, which helped with no spit up or acid reflux.
  • Brand Reputation (4%): Customers appreciated the Bobbie brand of baby formula, praising its clean ingredients and great pricing.
  • Weight Gain Support (4%): It was noted by customers that Bobbi whole milk formula helped their babies gain weight quickly.
  • Formula Quality (46%): A substantial number of customers appreciated the organic whole milk formula, considering it the best option available.
  • Clean Formula Option (3%): It was noted by customers that Bobbie Whole Milk is a great and clean option for formula.

Review topics: ["quality","weight","feel","formula","shipping","customer service","daughter","bobbie","packaging","price point","support","baby","size","texture","relief","issues","skin","ingredients","transition","milk","spit","brand","gas","bottle","subscription","option","taste","son","choice","smell"].

Review highlights

  • "Our baby absolutely LOVES this formula and downs every single bottle we give him!" — Justine C.
  • "My baby loves this formula and i love the clean ingredients with no added nonsense like other brands." — L. W.
  • "Within a few feeds, our baby was much happier, with no more gas, easier poops, and almost no more spit up!" — Peighton H.

Reviews

Life changing

"My first baby did wonderful on Kendamil, unfortunately for my second she was so fussy and uncomfortable. I finally decided to switch, and it has been so much better now. She is more comfortable throughout the day, she sleeps through most of the night. She is finally drinking more milk (she wasn’t feeding as much on Kendamil). I am so glad I decided to try Bobbie."

— Anahi P. (5/5)

Twin Mom Approved!

"When making the decision to exclusively formula feed my boys the two main factors I was looking for were: 1. Providing the cleanest and closest to breastmilk ingredients and 2. Ease of access staying stocked. Bobbie checked both of those boxes! I know that I am feeding my twin with the best formula on the market."

— Cameron P. (5/5)

Gentle on baby’s tummy

"We’ve had a great experience with Bobbie Whole Milk Infant Formula. I love that it’s made with whole milk, and it’s easy to prepare for my baby. It has been a convenient option for supplementing with breast milk, and I appreciate having a formula option that works well with our feeding routine. I would recommend it to other parents looking for a whole milk infant formula."

— Helen A. (5/5)

Worth it...

"Our night nurse recommended this after our 2 week old got a bad case of diaper rash on a less expensive formula. With bobbie, it cleared up in 10 days and he's having less gas."

— Adam (5/5)

My first formula and my

"My first formula and my baby loves it. No fuss, no gas, no spit ups. The subscription makes it stress free to keep it in stock."

— Monica M. (5/5)

Happy Babies

"Choosing a formula was super important to me with my first baby. I struggled with the idea of combo feeding but was happy when I came across Bobbie. She did so great that when I had my twins the answer was simple. I had no hesitation about combo feeding from the get go."

— Laura (5/5)

Game changer

"Going into baby number two, I felt incredibly confident and pleased with having to supplement formula using Bobbie. Now he’s exclusively on formula and thriving."

— Lauren M. (5/5)

happy with grassfed!

"This was easy to digest for our baby as we started to blend in formula around 6months. Happy to see there is now a grass fed option to get all the benefits for baby. I love that their products are tested so thoroughly!"

— juli s. (5/5)

Worked for our Fussy Girl

"After trying several kinds of formula, this one stuck with our little one. It made for an easy transition from breast milk to full formula feeds, and we’re still going strong months later!"

— M (5/5)

We stoped our search here

"Whole milk formula as close to breast milk as I could find. My fighters stools improved after switching from sensitive version of Bobbie to this."

— Heather (5/5)

Q&A

Bobbie Whole Milk Baby Formula

Bobbie's Grass-fed Whole Milk Infant Formula is crafted with premium ingredients to support your baby's nutritional needs from day one. Made with grass-fed whole milk, our formula offers essential nutrients, proteins, and healthy fats with less oil that mimic breast milk to nurture your baby’s growth and development. Bobbie is committed to providing a clean, complete, and balanced formula that is gentle on little tummies, supporting softer stools, without artificial additives, corn syrup, or palm oil. Our formula is non-GMO, ensuring your baby gets only the best. Discover the benefits of Bobbie’s Grass-fed Whole Milk Infant Formula today.

Bobbie Grass-Fed Whole Milk Baby Formula FAQs

Bobbie Grass-Fed  Whole Milk Infant Formula is a great everyday starting point for most babies. If your baby is dealing with fussiness, gas, or crying, Bobbie Gentle Formula is designed with partially broken-down proteins for easy digestion. You can always switch as your baby’s needs change. Not sure where to start? Take our Find My Baby Formula Quiz.

Both of our whole milk infant formulas deliver complete infant nutrition from day one to year one. Although our Whole Milk Infant Formula is made with organic, purposefully sourced ingredients—it does not officially have the USDA Organic Certification, and our Organic Whole Milk Infant formula does. If you are looking for whole milk infant nutrition at our best value, try our traditional Whole Milk recipe.

Bobbie is thoughtfully designed to reflect key nutritional qualities of breast milk—including lactose as the primary carbohydrate, a balanced milk-based fat profile, and the same 60:40 whey-to-casein ratio. No formula can perfectly replicate breast milk, but Bobbie is made with ingredients chosen to support your baby's complete nutrition from day one to year one.

USDA Organic baby formula is made without synthetic pesticides, GMOs, or certain additives, which many parents prefer.

Absolutely! Bobbie is safe for newborns and can be used from day one. It meets strict FDA standards, is manufactured right here in the U.S., and provides the complete nutrition your newborn needs to grow and thrive. Want to learn more about our safety standards? Check out our  Bobbie Formula Safety page for newborn formula preparation.

Bobbie Whole Milk Infant formula is clinically crafted with 100% grass-fed whole milk and Clean Label Certified. Packed with MFGM** for brain support and designed for easy digestion, just like breast milk—for around a buck a bottle.

No, you don’t need a subscription to use Bobbie. Trying Bobbie for the first time? Save 50% off a Starter Bundle or try a can with a one-time purchase. You can also find Bobbie nearby in-store using our Store Locator. 

However, subscribing is our most affordable and convenient option. Get 10% off and save on free shipping every month. Plus, you can pause, cancel, or modify your subscription at any time.