Stay Stocked™ + save every month!

0-12 months

Organic Gentle® Infant Formula

  • Sensitive Recipe
  • Organic Gentle® Infant Formula
  • Text describing organic expeller-pressed oil blend and plant-based DHA on a light background. Text reads "Sourced with Purpose. Organic Expeller-Pressed Oil Blend: Our USDA Organic proprietary blend is sourced from a fifth-generation family farm to deliver essential fatty acids for healthy growth. Plant-Based DHA: Our plant-based DHA is sourced from a single-celled sea algae that produces omega-3 fatty acids for brain development."
  • Our (hard) no list: on a grassy background with a no list of additives. Exactly what your baby needs-nothing extra.
  • Baby holding a Bobbie Organic Gentle Infant Formula package with a woman sitting next to them, against a beige background.
  • World map with text highlighting U.S. manufacturing, EU standards, and USA quality for Bobbie formula on a blue background.
  • Organic Gentle® Infant Formula
  • Advertisement for Bobbie Blend with a baby and product packaging on a beige background
  • Woman holding a baby and a Bobbie Organic Gentle Infant Milk-Based Powder with Iron formula container with a blue sky background. Feed with confidence.
  • Organic Gentle® Infant Formula

Organic Gentle® Infant Formula

0-12 months

Organic gentle recipe for fussiness and gas. Complete infant nutrition—from newborn to 12 months.

  • Made for fussiness, gas, and crying

  • 100% Organic Lactose

  • No hormones, synthetic pesticides, or antibiotics†

†In accordance to organic practices

PICK YOUR RECIPE
Organic Whole Milk Our closest to breast milk Organic Gentle For fussiness, gas, and crying Whole Milk Whole milk nutrition Organic Original Our tried-and-trusted recipe
Pick your size
Recommended for fully formula feeding. Subscribe to save $43/month
Pick your plan
New to Bobbie?
New customer
2 Can
Trial Bundle
20% Off + FREE SHIPPING
20% Off
$64.00$51.20 $64.00$51.20
Include:

    Save up to $45/mo + free shipping

    Guaranteed supply + inflation-proof pricing

    Adjust, pause, or cancel deliveries via text

    Up to 40% off brands like Coterie, Nanit, + more

    Free one-on-one expert-led feeding sessions ($250 value)

*Renews in 21 days so you don't run out. Adjust, pause, or cancel easily—anytime.

Best savings

  • Manage orders
    via text

  • Over 2,000 quality checks

  • One million+ babies fed

*See full offer Terms and Conditions

SCREENED by Light Labs
Tested for 550+ toxins and
contaminants.
The infant formula with receipts.

Description

Designed for sensitive tummies, our first-of-its-kind formula is the closest gentle** formula to breast milk, clinically crafted with partially hydrolyzed proteins to ease fussiness, gas, and crying. 

USDA Organic, Clean Label Project Certified, and each batch undergoes 2,000+ quality and safety checks. No palm oil, palm olein oil, soy allergens, or alternative sugars—ever. 

**Due to having lactose instead of corn-based sweeteners, among gentle formulas with 100% partially hydrolyzed protein

Ingredients
ORGANIC LACTOSE, ORGANIC PARTIALLY HYDROLYZED WHEY PROTEIN, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SAFFLOWER OR SUNFLOWER) OIL), LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECITHIN, MORTIERELLA ALPINA OIL**, SCHIZOCHYTRIUM SP. OIL***, VITAMIN A PALMITATE, CHOLECALCIFEROL (VITAMIN D), dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), MIXED TOCOPHEROLS CONCENTRATE, PHYTONADIONE (VITAMIN K), ASCORBYL PALMITATE, THIAMINE HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), CYANOCOBALAMIN (VITAMIN B12), NIACINAMIDE (VITAMIN B3), FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID (VITAMIN C), CHOLINE BITARTRATE, INOSITOL, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, POTASSIUM CHLORIDE, POTASSIUM PHOSPHATE, POTASSIUM HYDROXIDE, POTASSIUM IODIDE, SODIUM CHLORIDE, SODIUM SELENITE, SODIUM CITRATE. CONTAINS MILK.

**A source of arachidonic acid (ARA)
***A source of docosahexaenoic acid (DHA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories. Nutrients per 100 calories:

PROTEIN g
2.3
FAT g
5.6
CARBOHYDRATE g
10.2
WATER g
133
LINOLEIC ACID mg
725

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN E IU
2
VITAMIN K mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC ACID mcg
450
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24

MINERALS:

CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
7
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65

Peace of mind in every batch.

We don't just say your batch is safe. We show it.

Your Bobbie can clears 2,000+ safety checks before it leaves our facility. That’s why Consumer Reports named us a “Top Choice" formula. Here's a snapshot of the tests passed. Learn More

Nutrient Level Screening

Confirms infant nutritional standards are met.

Passed 

Organoleptic Screening

Confirms sensory quality like sight, smell, touch, and taste.

Passed 

Heavy Metal Screening

Confirms non-detectable levels of heavy metals like lead, arsenic, cadmium, and mercury.

Passed 

Pathogen Screening

Confirms batch is free from harmful pathogens like cronobacter and salmonella.

Passed 

SRC Screening

Confirms no potential spore-forming bacteria including C-bot (the bacteria that causes infant botulism) is present.

Passed 

For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.

Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

“As a practicing pediatric gastroenterologist, I’ve been wanting a 100% lactose gentle infant formula to recommend to my patients for years.”

Anthony Porto, MD, MPH, FAAP

The closest gentle** formula to breast milk.

Made with 100% organic lactose, the primary carbohydrate in breast milk. Corn sweeteners and sucrose aren’t in human milk, so they aren’t in our formula.

**Due to having lactose instead of corn-based carbohydrates, among gentle formulas with 100% partially hydrolyzed protein

Less fussiness for them, less stress for you.

We call that a win-win. Crafted with smaller, broken-down proteins that are closer in size to those found in breast milk for easier digestion.

Premium USDA Organic Standards

Our European-style, complete infant nutrition meets the global gold standard for organic.
  • Clean Label Project Purity Award badge
  • Clean Label Project Certified Pesticide Free badge
  • USDA Organic certification seal
  • EU Organic certification logo
††Certified organic to USDA standards. Recognition by the EU is via the US/EU Organic Equivalency Arrangement

Just what your baby needs and nothing they don't.

inside bobbie's organic gentle infant formula

See All The Ingredients

organic partially hydrolyzed whey protein

Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.

100% Organic lactose

Made with the primary carbohydrate source in breast milk.

Vitamin d

75 IU of Vitamin D per serving provides support for healthy bones and teeth.

Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

DHA

Our 20 mg / 100 kcal of DHA meets the rigorous EU nutrition standard to support infant brain development.

Iron

iron

Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells, and metabolism.

  • organic partially hydrolyzed whey protein

    Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.

    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

  • 100% Organic lactose

    Made with the primary carbohydrate source in breast milk.

    At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

    DHA

    Our 20 mg / 100 kcal of DHA meets the rigorous EU nutrition standard to support infant brain development.

  • Vitamin d

    75 IU of Vitamin D per serving provides support for healthy bones and teeth.

    Iron

    iron

    Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells, and metabolism.

See what parents are saying.

Overall rating: 4.688164 / 5 from 2729 reviews.

AI Generated Review Summary

Bobbie Organic Gentle Infant Formula is highly regarded for its gentle formula suitable for sensitive tummies, ease of transition from breast milk, and clean, recognizable ingredients. Customers praise its effectiveness and ease of use, though opinions vary on its impact on gas and spit-up.

Summary topics

  • Gas Relief (7%): The feedback is varied, with some reviewers mentioning horrible nasty smelling gas and reflux, while others praise relief from excessive gas.
  • Best Option (4%): Customers loved Bobbie as the best option for their baby, with multiple reviewers praising its gentle formula.
  • Transition Ease (4%): It was highlighted by customers that the transition from breastmilk to formula was easy and seamless.
  • Ingredient Quality (11%): It was noted by customers that the ingredients of the formula are great, clean, and recognizable.
  • Formula Effectiveness (45%): A substantial number of customers stated that Bobbie Gentle formula is the best they have ever used.

Review topics: ["daughter","customer service","quality","formula","shipping","feel","weight","baby","relief","packaging","support","bobbie","size","results","comfort","issues","skin","replacement","value","ingredients","gas","tummy","transition","option","poops","milk","spit","brand","reflux","subscription"].

Review highlights

  • "This formula is so good I love the ingredients and my baby is pooping regularly!" — Abby
  • "High quality formula that I feel good feeding my baby." — Lauren
  • "This is an excellent formula and my daughter is growing well and tolerating the switch better than I could imagine." — Sarah

Reviews

I cut my finger on it

"The spoons are horrible, what about if I need 5 ounces? How do I make half?? The spoons are incredibly uncomfortable. Also nothing to sweep the formula from the spoon. It takes tons of time to get enough formula without empty spaces in the spoon and on top of that I CUT MY FINGER on the edge of this formula!! Really the most uncomfortable formula! Oh, and on top of everything, I make formula on 70’C and some yellow particles do NOT dissolve!!!! Is my 2-3 months baby supposed to choke on them????"

— Natalia Z. (1/5)

Great formula

"Switched to Bobbie Gentle and my little man has taken to it really well. Within a week we could see how much easier it is on his stomach. We started out combo feeding, and now that he's doing better he's mostly on formula. Highly recommend it if you're dealing with a fussy, colicky newborn."

— Garvin J. (5/5)

Bobbie has been a breeze

"Bobbie has been a breeze since day 1, from the subscription convenience, and the automated text messages updating me. It has made our life so much easier. My son was sensitive in the beginning weeks and we quickly switched to organic gentle and we have never looked back. 10 months going strong 💪🏼 fully stocked up we never have to worry!"

— Alexa R. (5/5)

Best formula

"We had to switch our baby to only formula earlier than planned when my milk production drastically decreased. I wanted to make sure we were giving our baby the best so I started researching. Bobbie came out on top every time so we decided to try it. We’ve had no issues switching her from only breast milk to only formula. We love Bobbie and recommend it to anyone formula feeding!"

— Jenna (5/5)

Good, but isn’t dissolving fully

"I love the ingredients and my daughter tolerates it well but it doesn’t fully dissolve like the whole milk organic formula does, warmed or room temp. There seem to be yellowish concentrated pieces in it. Maybe I should sift it better but just a scoop out of the tin is resulting in that. We will continue using it though!"

— Katy W. (3/5)

Hirschsprung's baby!

"Hello! I have a full term Hirschsprung's baby at home now for about a month after birth. He has not had his pull through surgery yet and we are doing irrigations. He has not had enterolcolitis once so far. My wife and I wanted something easy for him to digest and reduce gas build up in his little tummy. He was originally on a name brand formula from the hospital and it was just so thick and terrible, full of sugar and slow to digest. When we made the swap it was old turkey from one to the other and he showed normal signs of transitioning formula. Change in flavor, runny poo, gassy. It took him 2 days to learn to digest the new formula and since then Bobbie has been a life saver! His stool formed correctly and runs through his tummy like breast milk did. His gas cut down to about half as it was on leading name brand formula, he spits up and has hiccups way less. Overall 10/10."

— Matthew C. (5/5)

Changed the game!

"We started combo feeding and tried a few different formulas. Being organic was important to us, and we loved the quality that Bobbie follows. Our little one has a sensitive tummy and this Organic Gentle Infant Formula has become a staple. The subscription has become the best way for me to never be worried about running out!"

— Cory (5/5)

LOVE BOBBIE

"We switched to Bobbie Gentle after our daughter was experiencing gas and reflux, and it’s been a great fit for her! We love the quality ingredients and feel good about what we’re feeding her. She tolerates it well, and it’s been a staple in our household ever since. Definitely recommend!"

— Danielle H. (5/5)

So gentle no colic

"What a big change in our son with this organic formula. Our baby was so colicky he was on medicine from the doctor to help him but it did not work. He cried all the time and spit up. My thought was why medicine something I don’t like anyway so I tried this formula as recommend by my friends and OMG what a change in my son, no more colic. No more crying, he is so happy all the time now. Wish I knew about this sooner. Highly recommend this product."

— Samantha Y. (5/5)

Finally!!

"After trying many different brands and types of formula, we finally found success with Bobbie’s Organic Gentle recipe. It was so hard to watch our little one struggle with constipation and gas pains, and breastmilk wasn’t an option. We trialed many different known brands and recipes, we even tried the OG Bobbie recipe but had no luck. However, once we switched to this can, everything improved and rather quickly. Our baby rests easy and eats willingly now!"

— Rachel L. (5/5)

Q&A

Bobbie Organic Gentle Baby Formula

Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk from grass-fed cows, and has received the Clean Label Purity Award and Pesticide Free Certification. Bobbie's Organic Gentle baby formula is great for babies who don't tolerate an intact protein formula, and are experiencing fussiness, gas or crying. It still features many of the amazing ingredients from our Organic Baby Formula, but differs in its protein size. Our Gentle baby formula features 100% partially hydrolyzed (broken down) whey proteins, making them more tolerable for gassy babies. Shop Bobbie today and experience the difference that high-quality, organic ingredients can make in your baby's health and development. So if you're looking for an organic gentle baby formula that you can trust, look no further. Bobbie Organic Gentle Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients.

Bobbie Organic Gentle® Baby Formula FAQs

Every Bobbie formula is built on the Bobbie Blend—our precisely engineered nutrient system designed for easy digestion. Together, they deliver complete nutrition from day one through year one. What makes our gentle recipe different is the partially hydrolyzed proteins. These broken down proteins make the formula easier to digest and help ease fussiness, gas and crying.

Designed for easy digestion
Clinically crafted with our partially hydrolyzed, broken down proteins for fussiness, gas, and crying

Delivers naturally-occurring prebiotic properties 
100% lactose, the same carbohydrate found in breast milk, delivers naturally occurring prebiotic properties to support digestion, energy, and growth.

Powers healthy growth with essential fatty acids
Our proprietary organic fat blend, packed with omega-3 and omega-6 fatty acids, supports healthy growth from day one—without palm oil.

Supports brain development + immune function
DHA, choline, and iron are carefully calibrated to support cognitive development and a strong immune system from day one.

Bobbie Gentle® Infant Formula is designed for babies dealing with gas, fussiness, or crying, while regular Bobbie Organic Whole-Milk Formula is a great everyday option for most babies. If your baby is experiencing digestive discomfort, Bobbie Gentle® may be a better option due to its partially hydrolyzed proteins. 

Still not sure? Take our formula quiz or explore our formula comparison guide.

The main difference is the protein structure. Bobbie Gentle uses partially hydrolyzed, broken down proteins for easier digestion, while regular Bobbie uses intact whole-milk proteins (60:40 whey-to-casein ratio like breast milk). Both are nutritionally complete, but Gentle is designed specifically for babies dealing with fussiness, gas, and/or crying.
  1. Start by washing your hands, bottles, and accessories in hot, soapy water. 
  2. Add warm water (100ºF) to the bottle.
  3. For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. You can tap the scoop on the side of the can to knock off any extra powder, or use a clean knife to level it off. Use the scoop that comes in the can of Bobbie formula.
  4. Pop the scoop back in the can and put the lid on.
  5. Cap the bottle and shake gently until the powder is fully dissolved.
  6. Bobbie is designed for safe, everyday feeding when prepared as directed. Use prepared formula within 2 hours, and once feeding has started, discard any unfinished bottle after 1 hour. Heads up: don't refrigerate leftover formula to save for later.
    Learn more about preparing your formula with tap water here.

One can of Bobbie Organic Gentle® Milk Formula makes approximately 23 four-ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs.

You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about baby formula preparation here.

Bobbie Gentle® is specifically designed for babies with gas or fussiness, using partially hydrolyzed proteins to support digestion. While every baby is different, many parents choose Bobbie Gentle when looking for a clean, organic option for sensitive stomachs!

Yes, Bobbie Gentle® Infant Formula delivers complete infant nutrition from day one to year one.