Organic Gentle Infant Formula - 1 Can
Our simple and trusted flagship recipe, certified USDA and EU Organic.
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Didn’t love it? Get a refund on your purchase.
The Bobbie Love Policy:
Sometimes, even Bobbie’s not meant to be. If you’re new to us and our formula isn’t the right fit for your baby, contact our Care Team within 45 days of your purchase and we’ll refund the cost of up to four cans.
Beyond our Bobbie Love Policy, all formula sales are final. To ensure the safety and quality of our product, we do not accept returns or issue credit for unused infant formula.
Full refund, up to the value of 4 cans, on your first purchase from hibobbie.com. Refunds must be requested within 45 days of the purchase date and will reflect any applied discounts. Partial refunds will be issued for first purchases exceeding 4 cans. Shipping fees on one-time purchases of Bobbie are nonrefundable. Limit one (1) refund per infant formula product. For safety and quality reasons, Bobbie does not accept formula returns.
Benefits of Bobbie Organic Formula
- Good brain oils! Our organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk.
- True to our European-inspired approach, Bobbie meets infant E.U. nutritional standards for DHA (an omega-3 fatty acid that supports brain and eye development in little ones).
Our grass-fed, pasture-raised milk provides the daily building blocks of brain-body growth, like protein and organic lactose (a source of carbohydrates).
Designed to support your growing little one, our tummy-friendly balance of whey and casein mimics the proteins in breast milk.
Supports a developing immune system with key nutrients and vitamins found in breast milk, like zinc and Vitamin C.
The tasty, nutrient-rich milk in our Bobbie Organic flagship recipe is sourced from grass-fed Organic Valley cows, who spend 50% more time on pasture than the average organic herd. Learn more
An essential mineral for healthy cells and cognitive development. High iron levels in infant formula have been linked to constipation, so we developed our recipe with a lower iron level (1.2mg per 100kcal) for optimal digestion that achieves the EU’s regulations, while also meeting FDA standards. Learn more
Neither whole nor skim cow’s milk alone provides the full essential fatty acid profile that infants need, so our proprietary organic fat blend helps us to align with that of mature breast milk. Our plant-based blend of sunflower/safflower, coconut and organic soybean oil is expeller-pressed and refined for safety without the use of chemical solvents, high heat, or inorganic bleaching agents. Learn more
The primary source of carbohydrates found in breast milk provides energy to fuel growth. Lactose also helps with mineral absorption and plays a role in positively shaping the gut microbiome by supporting the growth of good bacteria! Lactose is low-glycemic, meaning it is metabolized more slowly for stable blood sugar values over time. Learn more
Whey is a type of protein, whose key feature is that it stays liquid during digestion. This makes it gentle on tummies! Our flagship recipe includes added whey protein to mirror the protein composition of mature breastmilk, while our Organic Gentle recipe features partially-hydrolyzed (broken down) whey proteins proteins for extra digestibility. Learn more
Bobbie provides a higher level of DHA than is found in any other U.S. formula (20mg per 100kcal), to meet EU standards. A key omega-3 fatty acid found in breast milk, research shows DHA supports brain function and eye health. Our DHA is sourced from algae and is safely water-extracted, aligned with organic practices where conventional DHA is often extracted with hexane. Learn more
Organic American Grass-Fed Milk
Organic Expeller- Pressed Fat Blend
OUR BABIES MADE US DO IT
Bobbie is the only mom-led infant formula company founded in the U.S.
(And damn proud of it.) We know feeding is a journey, because we've lived it.
love letters from our customers
As a breast cancer survivor, I underwent a double mastectomy after my diagnosis and it took me some time to accept that I would never be able to breastfeed my children. I searched high and low for a US-made organic baby formula and I am beyond glad that I found Bobbie. I recommend Bobbie to all new moms searching for formula and I will be back when we have our next little one.
When I was hit with low supply from the beginning, a midwife from San Francisco Birth Center suggested we try combo’ing with Bobbie. I am so, so glad we did because you got us through the formula crisis. It meant everything to me to not worry about how I was going to feed her.
We just graduated from Bobbie. I had to cancel our subscription yesterday… and there were tears… lots of them! Once we started formula, feedings were an opportunity for my daughter and I to really bond! Thank you for not only being an advocate for your own family, but everyone else’s.
Thank you for giving me the peace of mind that my baby would always have food in the midst of a huge formula shortage. Thank you for helping through some of the hardest times of my life by giving me the option to formula feed. Thank you for creating a product I felt good about giving to my baby.
When I found out about Bobbie I was a new mom of just about 3 weeks and in really bad shape. The decision to stop breastfeeding to support my mental health and my son’s health was fraught with guilt, uncertainty, and judgment. I found incredible comfort and support on your website, videos, and founders’ stories. My son is absolutely thriving! THANK YOU FOR EXISTING!
We're in this together.
Bobbie is nourishing babies across the U.S. Tell us how you're feeding your little one, and we'll tell you how much you need. It's that simple.
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.
WORLD CLASS MANUFACTURING
Bobbie is made by an experienced infant formula manufacturer with facilities based in Vermont and Ohio, that have been making infant formulas for over 35 years. With USDA Organic, Kosher, and FDA quality standards being met.
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
HOW WE KEEP OUR INFANT FORMULA SAFE
- 2,000 Safety & Quality Checks
- Tamper evident cans
- Meet FDA Requirements for Nutritional and Quality Standards
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Click here for more about our safety
The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
|Baby's Age||Daily Volume||Approximate Feeding Frequency||Monthly Bundle Size (Fully Formula)||Monthly Bundle Size (Combo Feeding 50/50)|
|1-4 weeks (Newborn)||6-10 (3 fl. oz) bottles||Every 2 to 3 hours or according to baby's hunger cues||8 cans||4 cans|
|1 month||7-8 (4 fl. oz) bottles||Every 2 to 3 hours or according to baby's hunger cues||8 cans||4 cans|
|2 months||5-6 (5 fl. oz) bottles||Every 3-4 hours||8 cans||4 cans|
|3 months||5-6 (7 fl. oz) bottles||Every 4 hours||10 cans||8 cans|
|4 months||5-6 (7 fl. oz) bottles||Every 4 to 5 hours||10 cans||8 cans|
|5 months||5-6 (7 fl. oz) bottles||Every 4 to 6 hours||10 cans||8 cans|
|6 to 11 months||4-5 (8 fl. oz) bottles||Every 4 to 6 hours||10 cans||8 cans|
|12 months||3-4 (8 fl. oz) bottles||Every 4 to 6 hours||8 cans||4 cans|
how much formula do i need?
|Baby's Age||Daily Volume||Monthly Bundle Size (Combo Feeding 50/50)|
|1-4 weeks (Newborn)||6-10 (3 fl. oz) bottles||4 cans|
|1 month||7-8 (4 fl. oz) bottles||4 cans|
|2 months||5-6 (5 fl. oz) bottles||4 cans|
|3 months||5-6 (7 fl. oz) bottles||8 cans|
|4 months||5-6 (7 fl. oz) bottles||8 cans|
|5 months||5-6 (7 fl. oz) bottles||8 cans|
|6 to 11 months||4-5 (8 fl. oz) bottles||8 cans|
|12 months||3-4 (8 fl. oz) bottles||4 cans|
|Baby's Age||Daily Volume||Monthly Bundle Size (Fully Formula)|
|1-4 weeks (Newborn)||6-10 (3 fl. oz) bottles||8 cans|
|1 month||7-8 (4 fl. oz) bottles||8 cans|
|2 months||5-6 (5 fl. oz) bottles||8 cans|
|3 months||5-6 (7 fl. oz) bottles||10 cans|
|4 months||5-6 (7 fl. oz) bottles||10 cans|
|5 months||5-6 (7 fl. oz) bottles||10 cans|
|6 to 11 months||4-5 (8 fl. oz) bottles||10 cans|
|12 months||3-4 (8 fl. oz) bottles||8 cans|
Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
Still have questions? Click here for Bobbie’s in-depth feeding guide.
Ingredients and Nutrition
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, LESS THAN 1%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM PHOSPHATE, POTASSIUM CITRATE, SODIUM CHLORIDE, CALCIUM CARBONATE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, POTASSIUM CHLORIDE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, MIXED TOCOPHEROL CONCENTRATE,dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK AND SOY.
* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
NUTRITION FACTS PANEL
DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES: