We didn't just hire any mom.

We hired *the* mom.

Shop Cardi's Baby Formula
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  • LINES ARE OPEN!
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  • CALL NOW!
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Cardi Bobbie's stepping in to hype up every feeding journey, unapologetically. Real, fabulous, louder than the noise–and here to help you feed with confidence, okkurr?

CARDI BOBBIE'S ON THE LINE.

Motherhood’s a confusing a*s job—and you’ve got questions.
 Allow Cardi Bobbie to clarify.

“Is it really clean?”

CARMEN AUB
AWARD-WINNING ACTRESS
LU'S MOM

“But, I’m not ready to
go back to work.”

SOPHIA ROE
celebrity chef + host
Mizu Lee's Mom

“Who's calling the
shots at Bobbie?”

MADISON LECROY
SOUTHERN CHARM STar
TEDDI'S MOM

“Isn’t European
formula better?”

BLAKE MCCGRATH
PRO DANCER + CHOREOGRAPHER
KINGSTON'S DAD

CARDI DOESN'T DO BASIC—THAT'S WHY SHE CHOSE BOBBIE.

Buy a can, get one on Cardi

Clinically crafted. USDA Organic. 2,000+ quality checks. There’s nothing regular schmegular about our formulas, baby.

Shop Cardi's Pick

Not ready to shop? Keep it cute, stay in the loop.

Cardi’s sounding off for change. Join her.

THREE MONTHS OF PAID LEAVE, ON US.

Call 1-732-QQ-CARDI to leave a message for your reps about how the lack of federal paid leave or safer birth support has impacted you or loved ones.




Our goal? 1,000 voicemails delivered directly to Congress. Plus, we'll select eight parents to receive three months of paid leave on us.*

Call Cardi

Cardi is the moment. But this is a movement.

From passing federal paid leave to tackling the maternal health crisis, we’ve been at this work with 4Kira4Moms, Paid Leave for All, and birthFUND from the start.

Now, with Cardi Bobbie on our team, it’s time to turn up the advocacy. You in?

MAY 2023

Launched #PASSMOMNIBUSNOW campaign with 4Kira4Moms

JANUARY 2024

Partnered with Naomi Osaka + Paid Leave For All

JUNE 2024

Became birthFUND's first Inaugural Impact Partner

APRIL 2025

1 year of the Maternal Mortality + Morbidity Response Team with 4Kira4Moms

Call Cardi

Explore the full
(VIP) suite

Choose from our organic, European-inspired formulas crafted to deliver confidence in every can.  

Shop Now

Stay close in Cardi's circle

Get first dibs on discounts, Bobbie news, and expert-led support for every stage—pregnant, planning, or already in the thick of it.
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“CARDI BOBBIE” TERMS & CONDITIONS: *Equivalent to the amount that would be provided by the FAMILY Act, if passed, for 3 months of leave ($580 is the minimum monthly benefit totaling $1740). Application is open from October 15, 2025 through October 31, 2015 at 11:59pm ET. Winners will be announced on or around November 17, 2025.  By leaving a voice message, you grant Bobbie permission to recreate and use the content of your recording for marketing purposes, including but not limited to advertisements, social media posts (organic + paid usage), and other promotional materials. You also agree to receive marketing-related text messages and emails from us and can unsubscribe at any time.  For more information, please refer to our Terms & Conditions.