450,000
Babies Fed

We believe

formula is food.

Thoughtfully crafted recipes made with
feel-good, quality ingredients.

“Shouldn’t everyone be entitled to stay
at home for a short while and raise their kids, regardless of their job?”

-Tan France,
EMMY-WINNING TV HOST & BOBBIE DAD

See Tan's Story

Brand new ways to Bobbie.

Things look a little different around here? Now you can shop Biggie, 24 oz of organic nutrition. Next up is Bittie,
a 12.7 oz sidekick for Bobbie babies on the move—launching later this summer.

"When you have the sheer determination of a group of parents, you’re going to get it done.”

— Laura Modi, Bobbie Co-founder & CEO

Our mom-led team at Bobbie has been heads down preparing for this moment for the past two years!

Watch the Story

Our Biggie + Bittie cans coming off the line at our very own manufacturing facility!

A baby formula so clean we win awards for it.

  • Award-winning Recipes

    Clean Label Certified means heavy metal tested. Certified Pesticide Free, too!

  • Filler

    Maltodextrin

    Palm Oil

    Antibiotics

    Only the Good Stuff

    Made with nourishing, simple ingredients.

  • Vitamin D & Plant-Based DHA

    Bone health & brain development are crucial—we’re proud to show off our double D’s.

  • USDA Organic Milk

    The milk in Bobbie Organic is sourced from American cows.

Way beyond
powdered milk.

  • No Corn Syrup
  • No filler
  • No palm oil
  • No maltodextrin
  • No gluten
  • No persistent pesticides
  • No antibiotics

Simplicity is our secret ingredient.

Just what your baby needs—and nothing they don't.

See Ingredients

Organic Grass-Fed Milk

The tasty, nutrient-dense milk in our Bobbie Organic recipe is sourced from grass-fed, all‑American cows.

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Iron

With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

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Organic Whey protein

Our recipes are made with whey protein similar to the ratio in mature breast milk for easy digestion.

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Organic Expeller-Pressed Fat Blends

Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.

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Organic lactose

Provides energy for growth—the most common carbohydrate found in breast milk (and our formula).

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DHA

At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

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  • Organic Grass-Fed Milk

    The tasty, nutrient-dense milk in our Bobbie Organic recipe is sourced from grass-fed, all‑American cows.

    Line animation

    Organic Expeller-Pressed Fat Blends

    Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.

    Line animation
  • Iron

    With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

    Line animation

    Organic lactose

    Provides energy for growth—the most common carbohydrate found in breast milk (and our formula).

    Line animation
  • Organic Whey protein

    Our recipes are made with whey protein similar to the ratio in mature breast milk for easy digestion.

    Line animation

    DHA

    At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

    Line animation
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Expert support for the first year and beyond.

Bobbie is the only mom-founded and led infant formula company in the US.

our babies made us do it

And damn proud of it. We know feeding is a journey, because we’ve lived it.

Shaking sh*t up? It’s in our DNA.

From the Bobbie Newsroom

Been using Bobbie for 7 weeks now with my little one and we love it. We’ve never had an issue and the shipment time is incredible. It's at my doorstep within 1-2 days! Thank you for being so reliable and carrying such a great product!
- Samantha
This is now my second baby to graduate from Bobbie formula! Bobbie always goes above and beyond for their customers! I love the ingredients and I had complete trust in giving it to my babies!
- Abby
This formula is highly recommended! Unfortunately, my breastfeeding journey had to come to an end due to health reasons and I introduced Bobbie to my baby girl! She loves it and is now 100% formula-fed now!
- Isabel