• no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics

Organic Infant Formula (TEST)

Ideal for most feeding journeys.
  • 24 oz for $46

We're in high demand.

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*Estimate based on 4 fl oz bottles when prepared as directed. **Offer applies to first auto-renew order only. Does not apply to one-time purchases. One per household.

Try the Starter Can

NEW TO BOBBIE?

Ingredients (24 oz can)
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC SUNFLOWER OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, d-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. CONTAINS MILK & SOY.

* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:

PROTEIN
2.07
FAT g
5.63
CARBOHYDRATE g
10.4
WATER g
134
LINOLEIC ACID
1000

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN E IU
1.5
VITAMIN K mcg
8
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
60
VITAMIN B12 mcg
0.25
NIACIN mcg
1050
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC mcg
450
BIOTIN mcg
4.4
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24

MINERALS:

CALCIUM mg
78
PHOSPHORUS mg
42
MAGNESIUM mg
6
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
90
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
25
POTASSIUM mg
105
CHLORIDE mg
65

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water. Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.

Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.

Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 quality checks
  • Tamper evident cans
  • Meets FDA requirements for nutritional and quality standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification


Click here for more about our safety.

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics

You can expect quality in every can of Bobbie Organic.

  • 100% organic lactose as carb source
    Provides energy for growth and modeled after breast milk

  • Organic, grass-fed milk
    From American family farms

  • Organic fat-blend
    High-quality, expeller pressed organic oils

  • Organic whey protein
    Whey protein ratio similar to mature breast milk

  • Plant-based DHA and ARA
    Carefully chosen levels to support brain development

Simplicity is our secret ingredient.

Just what your baby needs—and nothing they don't.

See Ingredients

grass-fed milk

The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.

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Iron

With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

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Organic Whey protein

Our Organic Original Infant Formula and Grass-fed Whole Milk Infant Formula are made with whey protein similar to the ratio in mature breast milk for easy digestion.

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Organic Expeller-Pressed Fat Blend

Our proprietary oil blend is USDA Organic. This means we say no to synthetic pesticides, chemical solvents, and inorganic bleaching agents! Plant-based oils provide essential fatty acids for healthy growth, like those found in breast milk.

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lactose

Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).

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DHA

At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

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  • grass-fed milk

    The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.

    Line animation

    Organic Expeller-Pressed Fat Blend

    Our proprietary oil blend is USDA Organic. This means we say no to synthetic pesticides, chemical solvents, and inorganic bleaching agents! Plant-based oils provide essential fatty acids for healthy growth, like those found in breast milk.

    Line animation
  • Iron

    With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

    Line animation

    lactose

    Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).

    Line animation
  • Organic Whey protein

    Our Organic Original Infant Formula and Grass-fed Whole Milk Infant Formula are made with whey protein similar to the ratio in mature breast milk for easy digestion.

    Line animation

    DHA

    At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

    Line animation
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The Bobbie Promise—now & always.

We create award-winning infant formula crafted by parents, trusted by experts, and loved by babies—because
parents deserve options without compromise.

OUR yES list:

  • Rooted in simplicity with nourishing ingredients
  • Modeled after breastmilk with 100% lactose
  • Inspired by EU requirements with perfect levels of iron & DHA
  • Certified high quality with 2,000+ safety checks per batch

Our (hard) no list:

  • Corn syrup, maltodextrin, and alternative sugars
  • Palm oil
  • Fillers
  • Unnecessary additives
  • Corn syrup
  • Fillers
  • Maltodextrin
  • Palm oil
  • Alternative sugars
  • Unnecessary additives

Babies love Bobbie Organic Original.
Parents do, too.

See what our happy Bobbie families have to say.

Bobbie Organic Infant Formula

Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk from grass-fed cows. We understand that finding the right baby formula can be a daunting task, but we're here to help. Our team of experts is dedicated to ensuring that every aspect of our formula meets the highest standards of quality and safety. From sourcing the best ingredients to strict manufacturing practices, we take every step necessary to ensure that our formula is the best choice for your baby. So if you're looking for an organic baby formula that you can trust, look no further. Bobbie Organic Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients can make.