Stay StockedTM + save every month!

Organic Gentle® Infant Formula

  • Sensitive Recipe
  • Two babies on a beige background with text about Bobbie Organic Gentle Infant Formula Milk-Based Powder with Iron easing fussiness, gas, and crying. Text reads "Sensitive Recipe: Ease fussiness, gas and crying." "Our innovative, one-of-one recipe clinically crafted with broken-down, easy-to-digest, partially hydrolyzed proteins."
  • Text describing organic expeller-pressed oil blend and plant-based DHA on a light background. Text reads "Sourced with Purpose. Organic Expeller-Pressed Oil Blend: Our USDA Organic proprietary blend is sourced from a fifth-generation family farm to deliver essential fatty acids for healthy growth. Plant-Based DHA: Our plant-based DHA is sourced from a single-celled sea algae that produces omega-3 fatty acids for brain development."
  • Our (hard) no list: on a grassy background with a no list of additives. Exactly what your baby needs-nothing extra.
  • Baby holding a Bobbie Organic Gentle Infant Formula package with a woman sitting next to them, against a beige background.
  • World map with text highlighting U.S. manufacturing, EU standards, and USA quality for Bobbie formula on a blue background.
  • Bobbie factory exterior with quality control testing services listed on a blue sky background. Control testing services are as followed: - Third-party testing - 2,000+ safety and quality checks - Inline production testing - GMP standards - SRC testing - Environmental swabbing
  • Advertisement for Bobbie Blend with a baby and product packaging on a beige background
  • Woman holding a baby and a Bobbie Organic Gentle Infant Milk-Based Powder with Iron formula container with a blue sky background. Feed with confidence.
  • Two containers of Bobbie Organic Gentle Infant Formula Milk-Based with Iron on a blue background.

Organic Gentle® Infant Formula

Organic, gentle recipe for fussiness and gas. Complete infant nutrition—from newborn to year one.

  • Made for fussiness, gas and crying

  • No hormones, synthetic pesticides, or antibiotics†

  • The closest gentle** formula to breast milk

**Due to having lactose instead of corn-based carbohydrates, among gentle formulas with 100% partially hydrolyzed protein.

CHOOSE YOUR RECIPE
Organic Gentle For fuss, gas and crying Organic Whole Milk Our closest to breastmilk Grass-fed Whole Milk Grass-fed whole milk nutrition Organic Original Our tried-and-trusted
Pick your plan 20% OFF
  • $28.80/can
  • Save up to $45.95/month
  • Free shipping on all orders
  • Earn loyalty points for $ off

 Members save 10% off, every time. Modify or cancel any time. 
  • $32.00/Can + $11.95 shipping

  • Manage ordersvia text

  • Over 2,000 quality checks

  • One million+ babies fed

*See full offer Terms and Conditions

SCREENED by Light Labs
Tested for 550+ toxins and
contaminants.
The infant formula with receipts.

Description

Complete infant nutrition—from newborn to year one. Bobbie Organic Gentle Infant Formula is the closest gentle** formula to breast milk. 

Our first-of-its-kind organic baby formula is designed for sensitive tummies—made with 100% partially hydrolyzed whey protein to ease fussiness, gas, and crying.

Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugars. 

**Due to having lactose instead of corn-based sweeteners, among gentle formulas with 100% partially hydrolyzed protein

Ingredients
ORGANIC LACTOSE, ORGANIC PARTIALLY HYDROLYZED WHEY PROTEIN, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SAFFLOWER OR SUNFLOWER) OIL), LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECHITHIN, MORTIERELLA ALPINA OIL**, SCHIZOCHYTRIUM SP. OIL***, VITAMIN A PALMITATE, CHOLECALCIFEROL (VITAMIN D), dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), MIXED TOCOPHEROLS CONCENTRATE, PHYTONADIONE (VITAMIN K), ASCORBYL PALMITATE, THIAMINE HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), CYANOCOBALAMIN (VITAMIN B12), NIACINAMIDE (VITAMIN B3), FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID (VITAMIN C), CHOLINE BITARTRATE, INOSITOL, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, POTASSIUM CHLORIDE, POTASSIUM PHOSPHATE, POTASSIUM HYDROXIDE, POTASSIUM IODIDE, SODIUM CHLORIDE, SODIUM SELENITE, SODIUM CITRATE. CONTAINS MILK.

**A source of arachidonic acid (ARA)
***A source of docosahexaenoic acid (DHA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories. Nutrients per 100 calories:

PROTEIN g
2.3
FAT g
5.6
CARBOHYDRATE g
10.2
WATER g
133
LINOLEIC ACID mg
725

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN E IU
2
VITAMIN K mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC ACID mcg
450
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24

MINERALS:

CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
7
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65

Peace of mind in every batch.

We don't just say your batch is safe. We show it.

Your Bobbie can clears 2,000+ safety checks before it leaves our facility. That’s why Consumer Reports named us a “Top Choice" formula. Here's a snapshot of the tests passed. Learn More

Nutrient Level Screening

Confirms infant nutritional standards are met.

Passed 

Organoleptic Screening

Confirms sensory quality like sight, smell, touch, and taste.

Passed 

Heavy Metal Screening

Confirms non-detectable levels of heavy metals like lead, arsenic, cadmium, and mercury.

Passed 

Pathogen Screening

Confirms batch is free from harmful pathogens like cronobacter and salmonella.

Passed 

SRC Screening

Confirms no potential spore-forming bacteria including C-bot (the bacteria that causes infant botulism) is present.

Passed 

For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.

Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

“As a practicing pediatric gastroenterologist, I’ve been wanting a 100% lactose gentle infant formula to recommend to my patients for years.”

Anthony Porto, MD, MPH, FAAP

The closest gentle** formula to breast milk.

Made with 100% organic lactose, the primary carbohydrate in breast milk. Corn sweeteners and sucrose aren’t in human milk, so they aren’t in our formula.

**Due to having lactose instead of corn-based carbohydrates, among gentle formulas with 100% partially hydrolyzed protein

Some brands pick one premium dairy. We chose two.

It starts on small American family farms, where organic, grass-fed cows graze on open pasture—no GMO feed, no GMO corn—the way farmers have been doing it for generations. Then we go a little further, all the way to the rolling green hills of New Zealand, where cows graze year-round on some of the cleanest land on earth.

Less fussiness for them, less stress for you.

We call that a win-win. Crafted with smaller, broken-down proteins that are closer in size to those found in breast milk for easier digestion.

Premium USDA Organic Standards

Our European-style, complete infant nutrition meets the global gold standard for organic.
  • Clean Label Project Purity Award badge
  • Clean Label Project Certified Pesticide Free badge
  • USDA Organic certification seal
  • EU Organic certification logo
††Certified organic to USDA standards. Recognition by the EU is via the US/EU Organic Equivalency Arrangement

Just what your baby needs and nothing they don't.

inside bobbie's organic gentle infant formula

See All The Ingredients

organic partially hydrolyzed whey protein

Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.

100% Organic lactose

Made with the primary carbohydrate source in breast milk.

Vitamin d

75 IU of Vitamin D per serving provides support for healthy bones and teeth.

Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

DHA

Our 20 mg / 100 kcal of DHA meets the rigorous EU nutrition standard to support infant brain development.

Iron

iron

Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells, and metabolism.

  • organic partially hydrolyzed whey protein

    Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.

    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

  • 100% Organic lactose

    Made with the primary carbohydrate source in breast milk.

    At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

    DHA

    Our 20 mg / 100 kcal of DHA meets the rigorous EU nutrition standard to support infant brain development.

  • Vitamin d

    75 IU of Vitamin D per serving provides support for healthy bones and teeth.

    Iron

    iron

    Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells, and metabolism.

See what parents are saying.

Overall rating: 4.693802 / 5 from 2420 reviews.

AI Generated Review Summary

Bobbie Organic Gentle Infant Formula is praised for its gentle nature, suitable for sensitive tummies, and its ability to ease fussiness and gassiness in infants. Customers appreciate its clean and organic ingredients, making it a top choice for parents. Transitioning from breast milk to formula is reported to be smooth with no spit-ups. However, feedback on baby's poops is mixed, with some experiencing foul-smelling stools.

Summary topics

  • Ease of Transition (4%): Customers loved Bobbie Formula, finding it easy to transition from breast milk to formula, with no spit-ups.
  • Clean Ingredients (11%): Customers raved about Bobbie Formula, praising its clean and organic ingredients, making it a top choice for parents.
  • Healthy Option (4%): It was highlighted by customers that Bobbie Organic Gentle is a healthy option for supplementing with formula.
  • Spit-Up and Gassiness (3%): It was highlighted by customers that Bobbie Gentle formula effectively eliminated spit up and gassiness.
  • Sensitive Tummies (4%): Customers raved about the Bobbie organic gentle formula for babies with sensitive tummies.

Review topics: ["customer service","quality","shipping","formula","daughter","feel","weight","baby","relief","packaging","support","bobbie","results","size","skin","ingredients","comfort","replacement","issues","gas","tummy","option","transition","milk","spit","poops","brand","smell","reflux","son"].

Review highlights

  • "This formula is so good I love the ingredients and my baby is pooping regularly!" — Abby
  • "High quality formula that I feel good feeding my baby." — Lauren
  • "This is an excellent formula and my daughter is growing well and tolerating the switch better than I could imagine." — Sarah

Reviews

Thriving with Bobbie Gentle

"We've had a wonderful experience with Bobbie Gentle. The switch was seamless, and our daughter adjusted really well. She loves it, finishes her bottles happily, and seems much more comfortable after feedings, with less fussiness and gas. She's been growing beautifully and thriving on it. We also love how easily the formula mixes and appreciate the high-quality ingredients. As first-time parents, having a formula we trust has given us so much peace of mind. We're so happy we made the switch and would absolutely recommend Bobbie Gentle to other families looking for a gentle formula option."

— Celina (5/5)

Happy with Bobbie

"My baby has done well since the beginning with Bobbie. I chose Bobbie because of excellent scoring on the latest consumer reports. I love knowing she’s safe and going to stay healthy with this formula. I also appreciate getting the best price/value using the monthly subscription. It’s really great not having to track it down at a local store, and having to go out for it every time we need more. Now we really do just “Stay Stocked” and I never have to worry about running out."

— Bethany (5/5)

Happy baby

"We were looking for a formula that checked all the boxes and had a good reputation in the formula world. We first tried the original Bobby formula, but soon realized that our baby needed the gentle option. We have no complaints over here and our baby just loves it!"

— Christina (5/5)

Best formula we’ve used

"I wish this formula been around when we had our first, it’s the easiest formula to mix. We don’t have clumpy issues. Our govt isn’t gassy. He’s very content after eating. Just a fair warning though is the formula can give them green poop but it’s totally normal we checked with our pediatrician."

— Valerie (5/5)

I loved the formula, I recommend it.

"At first I refused to give him formula because I wasn't breastfeeding him much, but I decided to give him both for a few reasons. My baby has done well with the formula, and I really recommend it. I tried it out of curiosity and I think it tastes good, 10 out of 10."

— Yenifer E. (5/5)

Gentle really means gentle

"We switched to Bobbie Gentle and the difference in our baby's comfort was noticeable pretty quickly. Way less fussiness after feeds, and everything just seems to sit better. Mixes smoothly, no complaints from the little one on taste either. So glad we tried it — we're sticking with it."

— Jessica (5/5)

Love everything about Bobbie!

"We’ve been using Bobbie for about 4–5 months now, and it has been the best decision for our girl. She had pretty severe reflux as an infant, but she’s done SO well on this formula. Safe to say she loves her milk… and trust me, you can tell. 😂 Beyond the formula itself, Bobbie just gets it. The cute little messages on the lids, the beautiful branding, lightning-fast shipping, and an easy subscription that’s actually easy to manage make life as a mom feel just a little bit simpler. If you’re thinking about switching from breast milk or another formula, I truly can’t recommend Bobbie enough. It’s been such a positive experience for our family, and I’m so grateful we found it. 💛"

— Alyssa H. (5/5)

Love EVERYTHING about this formula company!

"We’ve been using Bobbie for about 4–5 months now, and it has been the best decision for our girl. She had pretty severe reflux as an infant, but she’s done SO well on this formula. Safe to say she loves her milk… and trust me, you can tell. 😂 Beyond the formula itself, Bobbie just gets it. The cute little messages on the lids, the beautiful branding, lightning-fast shipping, and an easy subscription that’s actually easy to manage make life as a mom feel just a little bit simpler. If you’re thinking about switching from breast milk or another formula, I truly can’t recommend Bobbie enough. It’s been such a positive experience for our family, and I’m so grateful we found it. 🩷"

— Alyssa H. (5/5)

Formula I can feel good about!!!

"This formula is soo good for my baby. He was on the organic Bobbie but was really fussy and not doing well. We switched to the gentle and have been on it for almost a month now! He has been so happy! It mixes better too and has less bubbles. The only 2 downsides are his poops are incredibly stinky and it’s expensive. But other than that, it’s perfect!"

— Emily S. (4/5)

Helped baby with colic symptoms at early age

"We tried regular formula for about a month after our daughter was born and she had severe gas pains and discomfort. After transitioning to Bobbie gentle, her pain was severely reduced and she is overall a healthier and happier baby. Thank you!"

— Andreas P. (5/5)

Q&A

Bobbie Organic Gentle Baby Formula

Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk from grass-fed cows, and has received the Clean Label Purity Award and Pesticide Free Certification. Bobbie's Organic Gentle baby formula is great for babies who don't tolerate an intact protein formula, and are experiencing fussiness, gas or crying. It still features many of the amazing ingredients from our Organic Baby Formula, but differs in its protein size. Our Gentle baby formula features 100% partially hydrolyzed (broken down) whey proteins, making them more tolerable for gassy babies. Shop Bobbie today and experience the difference that high-quality, organic ingredients can make in your baby's health and development. So if you're looking for an organic gentle baby formula that you can trust, look no further. Bobbie Organic Gentle Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients.

Bobbie Organic Gentle® Baby Formula FAQs

Every Bobbie formula is built on the Bobbie Blend—our precisely engineered nutrient system designed for easy digestion. Together, they deliver complete nutrition from day one through year one. What makes our gentle recipe different is the partially hydrolyzed proteins. These broken down proteins make the formula easier to digest and help ease fussiness, gas and crying.

Designed for easy digestion
Clinically crafted with our partially hydrolyzed, broken down proteins for fussiness, gas, and crying

Delivers naturally-occurring prebiotic properties 
100% lactose, the same carbohydrate found in breast milk, delivers naturally occurring prebiotic properties to support digestion, energy, and growth.

Powers healthy growth with essential fatty acids
Our proprietary organic fat blend, packed with omega-3 and omega-6 fatty acids, supports healthy growth from day one—without palm oil.

Supports brain development + immune function
DHA, choline, and iron are carefully calibrated to support cognitive development and a strong immune system from day one.

Bobbie Gentle® Infant Formula is designed for babies dealing with gas, fussiness, or crying, while regular Bobbie Organic Whole-Milk Formula is a great everyday option for most babies. If your baby is experiencing digestive discomfort, Bobbie Gentle® may be a better option due to its partially hydrolyzed proteins. 

Still not sure? Take our formula quiz or explore our formula comparison guide.

The main difference is the protein structure. Bobbie Gentle uses partially hydrolyzed, broken down proteins for easier digestion, while regular Bobbie uses intact whole-milk proteins (60:40 whey-to-casein ratio like breast milk). Both are nutritionally complete, but Gentle is designed specifically for babies dealing with fussiness, gas, and/or crying.
  1. Start by washing your hands, bottles, and accessories in hot, soapy water. 
  2. Add warm water (100ºF) to the bottle.
  3. For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. You can tap the scoop on the side of the can to knock off any extra powder, or use a clean knife to level it off. Use the scoop that comes in the can of Bobbie formula.
  4. Pop the scoop back in the can and put the lid on.
  5. Cap the bottle and shake gently until the powder is fully dissolved.
  6. Bobbie is designed for safe, everyday feeding when prepared as directed. Use prepared formula within 2 hours, and once feeding has started, discard any unfinished bottle after 1 hour. Heads up: don't refrigerate leftover formula to save for later.
    Learn more about preparing your formula with tap water here.

One can of Bobbie Organic Gentle® Milk Formula makes approximately 23 four-ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs.

You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about baby formula preparation here.

Bobbie Gentle® is specifically designed for babies with gas or fussiness, using partially hydrolyzed proteins to support digestion. While every baby is different, many parents choose Bobbie Gentle when looking for a clean, organic option for sensitive stomachs!

Yes, Bobbie Gentle® Infant Formula delivers complete infant nutrition from day one to year one.

Some parents mix formulas during transitional periods. Gradually blending formulas over a few days can help your baby adjust more comfortably to a new taste or protein blend. It's completely normal to notice some temporary changes along the way, like shifts in stool consistency, gas, or feeding patterns, as their system adapts. If you have any concerns or your baby seems persistently uncomfortable, your pediatrician is always a great resource.