• Bobbie Organic Infant Formula
  • Bobbie Organic Infant Formula
  • Bobbie Organic Infant Formula
  • Bobbie Organic Infant Formula
  • Bobbie Organic Infant Formula
  • Bobbie Organic Infant Formula
  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics

Organic Infant Formula

Ideal for most feeding journeys.
  • 24 oz for $46
Bundle size 4 Cans
  • Occasional
    Bobbie
  • Combo
    feeding
  • Mostly or
    all Bobbie
Not sure? See the or take the

We’re having a growth spurt!

We’ve been experiencing unprecedented demand. We’re heads down making more Bobbie as we transition into our new manufacturing facility and will have consistent supply this summer. We're grateful for your patience. 💚

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  • Save 10% on your first order**
  • Delivered to your door each month
  • Uninterrupted deliveries, special discounts, and subscriber exclusives. Learn More

*Estimate based on 4 fl oz bottles when prepared as directed. **Offer applies to first auto-renew order only. Does not apply to one-time purchases. One per household.

Try the Starter Can →

NEW TO BOBBIE?

Ingredients (24 oz can)
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC SUNFLOWER OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, d-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. CONTAINS MILK & SOY.

* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:

PROTEIN
2.07
FAT g
5.63
CARBOHYDRATE g
10.4
WATER g
134
LINOLEIC ACID
1000

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN E IU
1.5
VITAMIN K mcg
8
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
60
VITAMIN B12 mcg
0.25
NIACIN mcg
1050
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC mcg
450
BIOTIN mcg
4.4
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24

MINERALS:

CALCIUM mg
78
PHOSPHORUS mg
42
MAGNESIUM mg
6
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
90
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
25
POTASSIUM mg
105
CHLORIDE mg
65

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water. Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.

Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.

Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 quality checks
  • Tamper evident cans
  • Meets FDA requirements for nutritional and quality standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification


Click here for more about our safety.

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.
  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics

You can expect quality in every can of Bobbie Organic.

  • 100% organic lactose as carb source
    Provides energy for growth and modeled after breast milk

  • Organic, grass-fed milk
    From American family farms

  • Organic fat-blend
    High-quality, expeller pressed organic oils

  • Organic whey protein
    Whey protein ratio similar to mature breast milk

  • Plant-based DHA and ARA
    Carefully chosen levels to support brain development

Simplicity is our secret ingredient.

Just what your baby needs—and nothing they don't.

See Ingredients

Organic Grass-Fed Milk

The tasty, nutrient-dense milk in our Bobbie Organic recipe is sourced from grass-fed, all‑American cows.

Iron

With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

Organic Whey protein

Our recipes are made with whey protein similar to the ratio in mature breast milk for easy digestion.

Organic Expeller-Pressed Fat Blends

Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.

Organic lactose

Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).

DHA

At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

  • Organic Grass-Fed Milk

    The tasty, nutrient-dense milk in our Bobbie Organic recipe is sourced from grass-fed, all‑American cows.

    Organic Expeller-Pressed Fat Blends

    Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.

  • Iron

    With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

    Organic lactose

    Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).

  • Organic Whey protein

    Our recipes are made with whey protein similar to the ratio in mature breast milk for easy digestion.

    DHA

    At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.
DIAPER BAG FRIENDLY

Meet our li'l one.

Make room in your suitcase. Launching later this summer, our Bittie Bundle boasts two cans of Bobbie in our smallest size yet, Bittie (12.7 oz).

12.7 oz 2-Can Bundle for $50

Have a fussy feeder?

Organic Gentle® Infant Formula

Organic Gentle® Infant Formula

  • 14.1 oz for $28
  • Bundles starting at $112
Shop Now

Babies love Bobbie. Parents do, too.

Babies love Bobbie. Parents do, too.

See what our happy Bobbie families have to say.
See what our happy Bobbie families have to say.

Bobbie Organic Infant Formula

Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk from grass-fed cows. We understand that finding the right baby formula can be a daunting task, but we're here to help. Our team of experts is dedicated to ensuring that every aspect of our formula meets the highest standards of quality and safety. From sourcing the best ingredients to strict manufacturing practices, we take every step necessary to ensure that our formula is the best choice for your baby. So if you're looking for an organic baby formula that you can trust, look no further. Bobbie Organic Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients can make.