• no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens
For fussy feeders

Organic Gentle® Infant Formula

Starter Bundle, 2 Cans - $28/Can

  • USDA Organic
  • Gluten Free
  • Easy to Digest

The first USDA & EU Organic tolerance formula made with 100% lactose carbohydrates.

The Gentle Starter Bundle

$56
  • Free shipping!
  • Includes 2 cans, $28 per can, lasting about 1 week for babies who are exclusively fed formula (32 fluid ounces/day)
  • FYI: It may take 5-7 days for your baby to adjust to a new formula.

Want monthly deliveries? Subscribe now

Limit one Gentle Starter Bundle per household. New customers only. View our return policy.

  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens

IF YOUR BOBBIE BABY IS...

Fussy
Gassy
Teary

Nearly 90% of tolerance formulas on the U.S. market contain cheap, easy-to-manufacture corn syrup solids, sucrose, brown rice syrup, and/or maltodextrin. Bobbie Organic Gentle means no longer having to compromise.

What if we told you...

think small.

To Gentle or not to gentle? The major difference between the two primary types of infant formula is all in the protein size.

Bobbie organic formula

Intact Proteins

An intact protein is ‘unbroken’, digestible by most healthy, full-term infants.

Bobbie organic gentle formula

Partially Hydrolyzed Proteins

Intact proteins can be hydrolyzed (broken down) into smaller segments, called peptides. Peptides have been shown to support easy digestion.

Please note that Bobbie Organic Gentle is not suitable for babies with cow’s milk allergies. Always consult your healthcare provider if your baby needs a hypoallergenic (extensively hydrolyzed) formula for a cow's milk allergy or elemental (amino acid based) formula for specific medical needs.

Lactose intolerance in infancy
is wildly misunderstood.

The Myth

When a baby does not tolerate a given formula well, it’s often assumed that they’re lactose intolerant.

The Reality

There is no significant data to support reduced-lactose or non-lactose formulas for fussiness.1,2

Most healthy term infants are able to digest lactose.

The good news

Why? Because babies begin developing lactase
enzymes in utero. In fact, breast milk contains more
lactose than dairy milk.

1. Gordon M, et al. Dietary modifications for infantile colic. Cochrane Database of Systematic Reviews. 2018(10).
2. Sherman AL, et al. Lactose-free milk or soy-based formulas do not improve caregivers’ distress or perceptions of difficult infant behavior. Journal of Pediatric Gastroenterology and Nutrition. 2015 Jul 1;61(1):119-24.

Hold up: This seems a
lil’ different.

A different recipe means you can expect slight differences in
taste, smell, and consistency.

Consistency & Color

Organic Gentle powder is thinner, due to the smaller nature of its proteins, with a slightly darker hue. 

Organic Gentle powder is thinner, due to the smaller nature of its proteins, with a slightly darker hue. 

Taste & Smell

Organic Gentle’s partially hydrolyzed protein gives it a slightly less sweet taste and smell (but according to our testing, baby won’t mind!).

Organic Gentle’s partially hydrolyzed protein gives it a slightly less sweet taste and smell (but according to our testing, baby won’t mind!).

Solubility

A few extra lumps and bumps are to be expected! Use the right temperature water to ensure full solubility.

A few extra lumps and bumps are to be expected! Use the right temperature water to ensure full solubility.

The Benefits of Bobbie
Organic Gentle Formula

  • Good brain oils! Our organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk.
  • True to our European-inspired approach, Bobbie meets infant E.U. nutritional standards for DHA (an omega-3 fatty acid that supports brain and eye development in little ones).

Our organic milk provides the daily building blocks of brain-body growth, like essential proteins and lactose for energy.

  • Designed to support your growing little one, our tummy-friendly balance of whey and casein mimics the proteins in breast milk.
  • Formulated for our gassy, fussy, and burpy babies, we use 100% whey that's partially-hydrolyzed (that means "broken down into smaller pieces"!), for even easier digestion.

Supports a developing immune system with key nutrients and vitamins found in breast milk, like zinc and Vitamin C.

our ingredients

We keep our infant formula recipes
simple—everything your baby
needs, and nothing they don't.

find your bobbie

Which recipe is right
for my baby?

Babies love Bobbie. Parents do, too.

Gentle is a registered trademark. Used under license from PBM Nutritionals, LLC.