Organic Gentle Infant Formula Starter Bundle – 2 Cans
Our simple and trusted flagship recipe, certified USDA and EU Organic.
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Didn’t love it? Get a refund on your purchase.
The Bobbie Love Policy:
Sometimes, even Bobbie’s not meant to be. If you’re new to us and our formula isn’t the right fit for your baby, contact our Care Team within 45 days of your purchase and we’ll refund the cost of up to four cans.
Beyond our Bobbie Love Policy, all formula sales are final. To ensure the safety and quality of our product, we do not accept returns or issue credit for unused infant formula.
Fine Print
Full refund, up to the value of 4 cans, on your first purchase from hibobbie.com. Refunds must be requested within 45 days of the purchase date and will reflect any applied discounts. Partial refunds will be issued for first purchases exceeding 4 cans. Shipping fees on one-time purchases of Bobbie are nonrefundable. Limit one (1) refund per infant formula product. For safety and quality reasons, Bobbie does not accept formula returns.
Benefits of Bobbie Organic Formula
- Good brain oils! Our organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk.
- True to our European-inspired approach, Bobbie meets infant E.U. nutritional standards for DHA (an omega-3 fatty acid that supports brain and eye development in little ones).
Our grass-fed, pasture-raised milk provides the daily building blocks of brain-body growth, like protein and organic lactose (a source of carbohydrates).
Designed to support your growing little one, our tummy-friendly balance of whey and casein mimics the proteins in breast milk.
Supports a developing immune system with key nutrients and vitamins found in breast milk, like zinc and Vitamin C.
Our Ingredients
The tasty, nutrient-rich milk in our Bobbie Organic flagship recipe is sourced from grass-fed Organic Valley cows, who spend 50% more time on pasture than the average organic herd. Learn more
An essential mineral for healthy cells and cognitive development. High iron levels in infant formula have been linked to constipation, so we developed our recipe with a lower iron level (1.2mg per 100kcal) for optimal digestion that achieves the EU’s regulations, while also meeting FDA standards. Learn more
Neither whole nor skim cow’s milk alone provides the full essential fatty acid profile that infants need, so our proprietary organic fat blend helps us to align with that of mature breast milk. Our plant-based blend of sunflower/safflower, coconut and organic soybean oil is expeller-pressed and refined for safety without the use of chemical solvents, high heat, or inorganic bleaching agents. Learn more
The primary source of carbohydrates found in breast milk provides energy to fuel growth. Lactose also helps with mineral absorption and plays a role in positively shaping the gut microbiome by supporting the growth of good bacteria! Lactose is low-glycemic, meaning it is metabolized more slowly for stable blood sugar values over time. Learn more
Whey is a type of protein, whose key feature is that it stays liquid during digestion. This makes it gentle on tummies! Our flagship recipe includes added whey protein to mirror the protein composition of mature breastmilk, while our Organic Gentle recipe features partially-hydrolyzed (broken down) whey proteins proteins for extra digestibility. Learn more
Bobbie provides a higher level of DHA than is found in any other U.S. formula (20mg per 100kcal), to meet EU standards. A key omega-3 fatty acid found in breast milk, research shows DHA supports brain function and eye health. Our DHA is sourced from algae and is safely water-extracted, aligned with organic practices where conventional DHA is often extracted with hexane. Learn more
Organic American Grass-Fed Milk
Iron
Organic Expeller- Pressed Fat Blend
Organic Lactose
Whey Protein
DHA
Which recipe is right for my baby?
Find your Bobbie
OUR BABIES MADE US DO IT
Bobbie is the only mom-led infant formula company founded in the U.S.
(And damn proud of it.) We know feeding is a journey, because we've lived it.
Dear Bobbie...
love letters from our customers
We're in this together.
Bobbie is nourishing babies across the U.S. Tell us how you're feeding your little one, and we'll tell you how much you need. It's that simple.
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Flexible subscription
Expert support
Safety
DEVELOPMENT
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.
WORLD CLASS MANUFACTURING
Bobbie is made by an experienced infant formula manufacturer with facilities based in Vermont and Ohio, that have been making infant formulas for over 35 years. With USDA Organic, Kosher, and FDA quality standards being met.
RIGOROUS TESTING
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.
PRODUCT SECURITY
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
HOW WE KEEP OUR INFANT FORMULA SAFE
- 2,000 Safety & Quality Checks
- Tamper evident cans
- Meet FDA Requirements for Nutritional and Quality Standards
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Click here for more about our safety
Feeding Recommendations
The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
| Baby's Age | Daily Volume | Approximate Feeding Frequency | Monthly Bundle Size (Fully Formula) | Monthly Bundle Size (Combo Feeding 50/50) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
| 1 month | 7-8 (4 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
| 2 months | 5-6 (5 fl. oz) bottles | Every 3-4 hours | 8 cans | 4 cans |
| 3 months | 5-6 (7 fl. oz) bottles | Every 4 hours | 10 cans | 8 cans |
| 4 months | 5-6 (7 fl. oz) bottles | Every 4 to 5 hours | 10 cans | 8 cans |
| 5 months | 5-6 (7 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
| 12 months | 3-4 (8 fl. oz) bottles | Every 4 to 6 hours | 8 cans | 4 cans |
how much formula do i need?
| Baby's Age | Daily Volume | Monthly Bundle Size (Combo Feeding 50/50) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 4 cans |
| 1 month | 7-8 (4 fl. oz) bottles | 4 cans |
| 2 months | 5-6 (5 fl. oz) bottles | 4 cans |
| 3 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 4 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 5 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | 8 cans |
| 12 months | 3-4 (8 fl. oz) bottles | 4 cans |
| Baby's Age | Daily Volume | Monthly Bundle Size (Fully Formula) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 8 cans |
| 1 month | 7-8 (4 fl. oz) bottles | 8 cans |
| 2 months | 5-6 (5 fl. oz) bottles | 8 cans |
| 3 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 4 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 5 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | 10 cans |
| 12 months | 3-4 (8 fl. oz) bottles | 8 cans |
Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
Still have questions? Click here for Bobbie’s in-depth feeding guide.
Reviews
Ingredients and Nutrition
INGREDIENTS
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, LESS THAN 1%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM PHOSPHATE, POTASSIUM CITRATE, SODIUM CHLORIDE, CALCIUM CARBONATE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, POTASSIUM CHLORIDE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, MIXED TOCOPHEROL CONCENTRATE,dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK AND SOY.
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* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
NUTRITION FACTS PANEL
DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES:
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