• Organic Gentle Infant Formula Starter Bundle

    Named 2024 “Best Gentle Formula” by

  • Organic Gentle® Infant Formula Starter Bundle
  • Organic Gentle® Infant Formula Starter Bundle
  • Organic Gentle® Infant Formula Starter Bundle
  • No Soy Fat Blend
  • No Palm Oil
  • No Persistent Pesticides
  • No Corn Syrup
  • No Maltodextrin
  • No Filler
  • Non GMO

Organic Gentle® Infant
Formula Starter Bundle

The closest gentle** formula to breast milk, full-stop. Our first-of-its-kind baby formula for sensitive tummies eases fuss, farts, and tears with partially broken-down proteins. Always Clean Label certified and never contains palm, soy allergens or alternative sugars. Suitable from birth 0-12 months.

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30-day money back guarantee

*See full offer Terms and Conditions

  • The closest gentle** formula to breast milk

  • Eases fussiness, gas, crying

  • No hormones, synthetic pesticides, or antibiotics†

**Of formula made with 100% partially hydrolyzed protein.
†In accordance to organic practices

Ingredients
ORGANIC LACTOSE, ORGANIC PARTIALLY HYDROLYZED WHEY PROTEIN, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SAFFLOWER OR SUNFLOWER) OIL), LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECHITHIN, MORTIERELLA ALPINA OIL**, SCHIZOCHYTRIUM SP. OIL***, VITAMIN A PALMITATE, CHOLECALCIFEROL (VITAMIN D), dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), MIXED TOCOPHEROLS CONCENTRATE, PHYTONADIONE (VITAMIN K), ASCORBYL PALMITATE, THIAMINE HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), CYANOCOBALAMIN (VITAMIN B12), NIACINAMIDE (VITAMIN B3), FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID (VITAMIN C), CHOLINE BITARTRATE, INOSITOL, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, POTASSIUM CHLORIDE, POTASSIUM PHOSPHATE, POTASSIUM HYDROXIDE, POTASSIUM IODIDE, SODIUM CHLORIDE, SODIUM SELENITE, SODIUM CITRATE. CONTAINS MILK.

**A source of arachidonic acid (ARA)

***A source of docosahexaenoic acid (DHA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories. 
Nutrients per 100 calories:

PROTEIN g
2.3
FAT g
5.6
CARBOHYDRATE g
10.2
WATER g
133
LINOLEIC ACID mg
725

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN Е IU
2
VITAMIN K mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC mcg
450
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24

MINERALS:

CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
7
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. Learn how to make a formula bottle.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.

Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.

Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 quality checks
  • Tamper evident cans
  • Meets FDA requirements for nutritional and quality standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification

Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.

“As a practicing pediatric gastroenterologist, I’ve been wanting a 100% lactose gentle infant formula to recommend to my patients for years.”

Anthony Porto, MD, MPH, FAAP

  • No Soy Fat Blend
  • No Palm Oil
  • No Persistent Pesticides
  • No Corn Syrup
  • No Maltodextrin
  • No Filler
  • Non GMO

The closest gentle** formula to breast milk. Full stop.

Our baby formula is made with organic lactose, the primary carbohydrate source in breast milk. Corn syrup, maltodextrin, and sucrose aren’t in human milk, so they aren’t in our formula.

**Of gentle formula made with 100% partially hydrolyzed protein

Eases fuss, gas and tears

Made with smaller protein peptides, like those found in breast milk, for easier digestion. Less fuss, gas, and tears means a little more peace for everyone.

Proudly USDA Organic

Baby formula certified to meet the strictest organic standard in the world. Hormones, synthetic pesticides, or antibiotics†? You won’t find them here.
†In accordance to organic practices

There’s no comparison.

  • Organic Gentle
  • Gentlease
  • Goat

  • USDA Organic

    No pesticides or antibiotics

  • Clean Label Project Purity Award

  • 100% Organic Lactose

    Closer to breast milk

  • 100% partially hydrolyzed protein

    For easier digestion

  • Industry leading levels of DHA

    For brain development

  • No soy allergens

  • No palm oil

  • No maltodextrin or corn syrup

There’s more where that came from. See the full comparison

Just what your baby needs—
and nothing they don't.

what’s inside bobbie organic gentle baby formula?

See All The Ingredients

organic partially hydrolyzed whey protein

Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.

100% Organic lactose

Our formula is made with lactose, the primary carbohydrate source in breast milk.

At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

DHA

Our 20 mg / 100 kcal of DHA sets us apart from other formulas and lays a strong foundation for brain development.

Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

Vitamin d

75 IU of Vitamin D per serving provides support for healthy bones and teeth.

Iron

iron

We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.

  • organic partially hydrolyzed whey protein

    Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.

    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

  • 100% Organic lactose

    Our formula is made with lactose, the primary carbohydrate source in breast milk.

    Vitamin d

    75 IU of Vitamin D per serving provides support for healthy bones and teeth.

  • At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

    DHA

    Our 20 mg / 100 kcal of DHA sets us apart from other formulas and lays a strong foundation for brain development.

    Iron

    iron

    We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.

Bobbie Organic Gentle Baby Formula FAQS

  • Wash your hands, bottles, and accessories in hot, soapy water before making formula.
  • Add warm water (100ºF) to the bottle.
  • For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. Level the scoop by tapping it on the side of the can to knock off the excess powder, or use a clean knife to scrape off the extra powder.
  • Add the scoop back to the can and cover your can of Bobbie with its lid!
  • Cap the bottle and shake gently until the powder is completely dissolved.
  • Use prepared infant formula within 2 hours of preparing it. Once feeding starts, throw away any formula your baby does not finish within 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about preparing your formula with tap water here.

One can of Bobbie makes approximately 23 four ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs!

You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about baby formula preparation here.

We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, broken down whey proteins, and vitamins and minerals. The main difference between Organic Gentle and our other formulas is partially hydrolyzed protein. Hydrolysis breaks down whey proteins into smaller pieces, which makes them easier to digest. Organic Gentle is an option for healthy babies experiencing fussiness, gas, and crying.

Gas is very common in infants due to their brand new digestive systems—regardless of what they eat! Switching to a formula with partially-hydrolyzed (broken down) milk proteins, like Bobbie Organic Gentle, may help, in addition to using common strategies like tummy massage and pediatrician-approved OTC remedies.

A probiotic supplement, like Bobbie Organic Probiotic Drops, may help reduce crying time and crying frequency in gassy babies.

Many babies have no problem switching to a new formula, while others experience digestive changes during the transition period. Keep in mind that it can take babies around one week to fully adapt to a new formula. Things like fussiness, poop schedule, the color of poops, grunts, or spit-up might be noticeably different until your baby fully adjusts.

You know your baby best—when in doubt, we always recommend reaching out to your pediatrician to discuss.

Not sure which formula to choose? Try our baby formula quiz!

Learn more about how to choose a baby formula, here.

See what parents are saying.

Bobbie Organic Gentle Infant Formula

Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk from grass-fed cows, and has received the Clean Label Purity Award and Pesticide Free Certification.

Bobbie's Organic Gentle baby formula is great for babies who don't tolerate an intact protein formula, and are experiencing fussiness, gas or crying. It still features many of the amazing ingredients from our Organic Baby Formula, but differs in its protein size. Our Gentle baby formula features 100% partially hydrolyzed (broken down) whey proteins, making them more tolerable for gassy babies. Shop Bobbie today and experience the difference that high-quality, organic ingredients can make in your baby's health and development.

So if you're looking for an organic gentle baby formula that you can trust, look no further. Bobbie Organic Gentle Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients.