- No Corn Syrup
- No filler
- No palm oil
- No maltodextrin
- No gluten
- No persistent pesticides
- No antibiotics
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Expert support
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Parents and Experts Get Excited for Bobbie
We lost sleep over this so you don’t have to.
We get it. We get all of it. We have been right where you have been: pumping every ounce, desperately googling formula options, at the emotional crossroads of questioning how best to feed your baby. For Bobbie parents there are no dumb questions, no unwarranted tears, and no one that knows what’s best for your baby, but you. We are here for you, even if it doesn’t mean selling you Bobbie.
We lost sleep over this so you don’t have to.


Have Questions?
Bobbie is designed to be easy on your baby’s tummy. Keep in mind that healthy infants often experience gas, spit-up, constipation, and fussiness during the first year.
It can take babies up to a week to fully adapt to a new formula, so things like poop schedule, the color of poops, grunts, or spit up might be noticeably different until your baby fully adjusts.
Bobbie’s protein ratio is 60:40, similar to breast milk, which is designed for easy digestion. Bobbie also doesn't have palm oil, which may lead to harder stools in some babies.
If you’re concerned about an allergy, please consult your baby’s healthcare provider before introducing Bobbie.
Bobbie isn’t suitable for babies with an allergy to dairy or soy. 100% of the carbohydrates in Bobbie come from lactose, the same as breastmilk.
The coconut oil in Bobbie is highly refined to remove any potentially allergenic material.
Bobbie doesn't contain any corn-based ingredients but is manufactured in a plant that processes corn.
Bobbie doesn't contain any ingredients derived from eggs or peanuts.
Our milk is proudly sourced from Organic Valley®. Organic Valley cows are free to roam and graze on pastures, and are never treated with hormones or antibiotics.
Pasture-raised cows are animals that spend a substantial amount of their time in open pastures and derive more than half of their diet from organic grass and forages.
Fun fact: Organic Valley is a cooperative of farmers who helped write the organic dairy standards. Their cows spend an average of 2.5 months more time on pasture than USDA organic requirements.
Every baby is different! It’s usually best to introduce a new formula during the day so you can keep an eye on how your baby reacts, and it can be a good idea to do it with the first bottle in the morning when they’re very hungry!
Keep in mind that it can take babies up to a week to fully adapt to a new formula—things like poop schedule, the color of poops, grunts, or spit up might be noticeably different until your baby fully adjusts. When in doubt, we always recommend reaching out to your baby’s healthcare provider.
If Bobbie isn’t the right fit, your first bundle is on us. Contact us to request a refund.