Everything you need to know about our updated organic recipe.
(Psst! Available now at select Target stores.)
You asked. We formulated.
Bobbie is now the first USDA + EU certified infant formula created with a no-soy fat blend.
After months of research and innovation, we’re proud as heck to introduce our updated Routine infant formula recipe. Maybe you caught our early rollout at Target, but here’s the gist: since launching our original Bobbie Organic Infant Formula, removing soy has remained among our top requests from parents.
SAFETY AND TRANSPARENCY—ALWAYS.
What's new, Bobbie?
No-Soy Organic Fat Blend - New!
Fat is critical for infant brain health and development. We swapped soybean oil for organic, non-GMO low-erucic-acid rapeseed (canola) oil, which naturally includes oleic acid—the predominant monounsaturated fat in human milk.
Supports calcium and phosphate absorption, as well as immune function. Delivers daily required amount in just eight (5oz) bottles.
Plays a crucial role in infant neurodevelopment. Increased to provide a closer match to mature breast milk.
Will my baby notice a difference?
Diaper status: normal.
Because our updated recipe provides the same macronutrient ratios (fat, proteins, carbs) as our first-gen formula, expect all the milk-drunk gurgles and tummy action you’ve come to know from your baby. Intolerance is typically linked to protein source or size, neither of which have changed in our formulation.
- Protein constitution. Our updated recipe maintains the same protein size and sources—organic nonfat milk & whey protein concentrate—at a 60:40 whey:casein ratio to match mature breast milk.
Bobbie is the only mom-founded and -led infant formula company in the U.S.
our babies made us do it
We’ve been there: pumping every ounce, desperately Googling formula options, at the emotional crossroads of how best to feed our babies. For Bobbie parents there are no dumb questions, no unwarranted tears, and no one that knows what’s best for your baby better than you do.