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Description
Complete infant nutrition—from newborn to year one.Bobbie Organic Infant Formula is a USDA Organic, European-style formula manufactured in the U.S. with the same protein ratio as breast milk to support healthy, comfortable digestion.
Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugars.
* A source of docosahexaenoic acid (DHA) ** A source of arachidonic acid (ARA)
Nutrition Facts Panel Diluted: Each 5fl. oz (150 mL) contains 100 calories. Nutrients per 100 calories:
PROTEIN g
2.05
FAT g
5.5
CARBOHYDRATE g
10.4
WATER g
134
LINOLEIC ACID mg
1000
VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN E IU
1.5
VITAMIN K mcg
8
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
60
VITAMIN B12 mcg
0.25
NIACIN mcg
1050
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC ACID mcg
450
BIOTIN mcg
4.4
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24
MINERALS:
CALCIUM mg
78
PHOSPHORUS mg
42
MAGNESIUM mg
6
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
90
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
25
POTASSIUM mg
105
CHLORIDE mg
65
Peace of mind in every batch.
We don't just say your batch is safe. We show it.
Your Bobbie can clears 2,000+ safety checks before it leaves our facility. That’s why Consumer Reports named us a “Top Choice" formula. Here's a snapshot of the tests passed. Learn More
Nutrient Level Screening
Confirms infant nutritional standards are met.
Passed
Organoleptic Screening
Confirms sensory quality like sight, smell, touch, and taste.
Passed
Heavy Metal Screening
Confirms non-detectable levels of heavy metals like lead, arsenic, cadmium, and mercury.
Passed
Pathogen Screening
Confirms batch is free from harmful pathogens like cronobacter and salmonella.
Passed
SRC Screening
Confirms no potential spore-forming bacteria including C-bot (the bacteria that causes infant botulism) is present.
Passed
For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.
Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle.
These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.
Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!
All sales are final. Bobbie does not accept returns or issue credit for unused products for safety and quality reasons. If you believe you have received a damaged product or your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.
Bobbie original organic
Nutrition Panel
Nutrition Facts Panel Diluted: Each 5fl. oz (150 mL) contains 100 calories. Nutrients per 100 calories:
* A source of docosahexaenoic acid (DHA) ** A source of arachidonic acid (ARA)
“Bobbie is an answer for parents looking for formulas that closely mimic the qualities of breast milk.”
Nicole Silber, RD, CSP, CLC
Bobbie organic 24 oz can
Bundle Recommendations
A baby's daily intake is as unique as they are! The best way to assess how much formula you will need on a monthly basis is to consider how many ounces of formula you will prepare each day.
Read More
Just getting started? Consider how you plan to feed when choosing your bundle. Sizes can be adjusted at any time.
Our European-style, complete infant nutrition meets the global gold standard for organic.
†Certified organic to USDA standards. Recognition by the EU is via the US/EU Organic Equivalency Arrangement.
Some brands pick one premium dairy. We chose two.
It starts on small American family farms, where organic, grass-fed cows graze on open pasture—no GMO feed, no GMO corn—the way farmers have been doing it for generations. Then we go a little further, all the way to the rolling green hills of New Zealand, where cows graze year-round on some of the cleanest land on earth.
Complete infant nutrition modeled after breast milk
Our 60:40 whey-to-casein protein ratio (the same as breast milk) supports easy, comfortable digestion for baby's tiny tummy.
We partner with small family-run farms to source our delicious, nutrient-dense organic milk.
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100% Organic lactose
Made with the primary carbohydrate source in breast milk.
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organic whey protein
Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support healthy, comfortable digestion.
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Organic fat blend
Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.
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DHA
Our 20 mg / 100 kcal of DHA meets the rigorous EU nutrition standard to support infant brain development.
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iron
Our 1.2 mg/serving of Iron meets European standards to support the production of red blood cells, muscle cells and metabolism.
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organic grass-fed nonfat milk
We partner with small family-run farms to source our delicious, nutrient-dense organic milk.
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Organic fat blend
Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.
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100% Organic lactose
Made with the primary carbohydrate source in breast milk.
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DHA
Our 20 mg / 100 kcal of DHA meets the rigorous EU nutrition standard to support infant brain development.
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organic whey protein
Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support healthy, comfortable digestion.
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iron
Our 1.2 mg/serving of Iron meets European standards to support the production of red blood cells, muscle cells and metabolism.
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Bobbie Organic Baby Formula FAQs
Wash your hands, bottles, and accessories in hot, soapy water before making formula.
Add warm water (100ºF) to the bottle.
For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. Level the scoop by tapping it on the side of the can to knock off the excess powder, or use a clean knife to scrape off the extra powder.
Add the scoop back to the can and cover your can of Bobbie with its lid!
Cap the bottle and shake gently until the powder is completely dissolved.
Use prepared infant formula within 2 hours of preparing it. Once feeding starts, throw away any formula your baby does not finish within 1 hour. Don’t refrigerate leftover formula to save it for later.
Learn more about preparing your formula with tap water here.
One can of Bobbie makes approximately 23 four ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs!
You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.
We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, milk proteins, and vitamins and minerals. We source our ingredients from organic farms, meaning our products are non-GMO, contain no synthetic pesticide residues, have no artificial colors or flavors, or inorganic preservatives. Bobbie formulas provide everything your baby needs and nothing that they don’t.
If you want or need to introduce formula to a breastfed baby, consider meeting with a lactation professional to help you through the transition. Many suggest ensuring your baby will accept a bottle first (with expressed breast milk) before introducing formula. How and when you offer formula is up to you! Some parents prefer to offer formula for the first time in the morning so they can watch for any potential adverse reactions.
Many babies have no problem switching to a new formula, while others experience digestive changes during the transition period. Keep in mind that it can take babies around one week to fully adapt to a new formula. Things like fussiness, poop schedule, the color of poops, grunts, or spit-up might be noticeably different until your baby fully adjusts. You know your baby best—when in doubt, we always recommend reaching out to your pediatrician to discuss.
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.
TRUSTED MANUFACTURING
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.
RIGOROUS TESTING
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.
PRODUCT SECURITY
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
HOW WE KEEP OUR INFANT FORMULA SAFE
2,000 Safety & Quality Checks
Tamper evident cans
Meet FDA Requirements for Nutritional and Quality Standards
Product traceability
Clean Label Purity Award & Pesticide Free Certification
The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
Baby's Age
Daily Volume
Approximate Feeding Frequency
Monthly Bundle Size (Fully Formula)
Monthly Bundle Size (Combo Feeding 50/50)
1-4 weeks (Newborn)
6-10 (3 fl. oz) bottles
Every 2 to 3 hours or according to baby's hunger cues
8 cans
4 cans
1 month
7-8 (4 fl. oz) bottles
Every 2 to 3 hours or according to baby's hunger cues
8 cans
4 cans
2 months
5-6 (5 fl. oz) bottles
Every 3-4 hours
8 cans
4 cans
3 months
5-6 (7 fl. oz) bottles
Every 4 hours
10 cans
8 cans
4 months
5-6 (7 fl. oz) bottles
Every 4 to 5 hours
10 cans
8 cans
5 months
5-6 (7 fl. oz) bottles
Every 4 to 6 hours
10 cans
8 cans
6 to 11 months
4-5 (8 fl. oz) bottles
Every 4 to 6 hours
10 cans
8 cans
12 months
3-4 (8 fl. oz) bottles
Every 4 to 6 hours
8 cans
4 cans
how much formula do i need?
Baby's Age
Daily Volume
Monthly Bundle Size (Combo Feeding 50/50)
1-4 weeks (Newborn)
6-10 (3 fl. oz) bottles
4 cans
1 month
7-8 (4 fl. oz) bottles
4 cans
2 months
5-6 (5 fl. oz) bottles
4 cans
3 months
5-6 (7 fl. oz) bottles
8 cans
4 months
5-6 (7 fl. oz) bottles
8 cans
5 months
5-6 (7 fl. oz) bottles
8 cans
6 to 11 months
4-5 (8 fl. oz) bottles
8 cans
12 months
3-4 (8 fl. oz) bottles
4 cans
Baby's Age
Daily Volume
Monthly Bundle Size (Fully Formula)
1-4 weeks (Newborn)
6-10 (3 fl. oz) bottles
8 cans
1 month
7-8 (4 fl. oz) bottles
8 cans
2 months
5-6 (5 fl. oz) bottles
8 cans
3 months
5-6 (7 fl. oz) bottles
10 cans
4 months
5-6 (7 fl. oz) bottles
10 cans
5 months
5-6 (7 fl. oz) bottles
10 cans
6 to 11 months
4-5 (8 fl. oz) bottles
10 cans
12 months
3-4 (8 fl. oz) bottles
8 cans
👉🏻
Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
Still have questions?Click here for Bobbie’s in-depth feeding guide.
See what parents are saying.
Overall rating: 4.7327113 / 5 from 3644 reviews.
AI Generated Review Summary
Bobbie Organic Infant Formula is highly recommended for its clean, organic ingredients and ease of transition from breastmilk to formula. Customers praise its quality, health benefits, and convenience, along with the fast and reliable shipping.
"We love Bobbie formula and I feel great knowing I am feeding my baby clean approved ingredients." — Kellyann
"I’m happy and have peace of mind that my baby is healthy and nourished with a good quality formula." — Suzana O.
"But I do really like the Bobbie brand and the ingredients/the baby is happy and for the most part GI stable." — Krystal C.
Reviews
An easy transition from exclusively breast feeding
"I started producing less breast feeding and stressed about my baby not eating enough. I decided to supplement with formula and decided on Bobbie. Baby has had no issues on the transition and I’m so happy! She’s gaining weight steadily, minimal gas, and normal wet diapers and poops"
— Shelby (5/5)
happy baby
"Bobbie has been a great choice for our little one. It mixed easy, doesn’t clump, and has been gentle on his tummy. We’ve noticed no issues with gas or fussiness, which has been a huge relief. Feeding times feels smoother and more predictable, and I really appreciate the consistency in quality. Overall, it’s been a reliable part of our daily routine and has helped keep our baby happy and satisfied."
— Sharay T. (5/5)
Seamless breastfeeding transition
"I was nervous about supplementing with formula but exclusively pumping is exhausting for a ‘just enough-er’. I did all my research and found Bobbi. My girl loves it and she has little gas, normal wet diapers, and steady weight gain (she was born <1% weight). Not to mention, I finally get to enjoy feeding my girlie without stressing about my own supply."
— Shelby (5/5)
We love Bobbie â¨â¨â¨
"We have been using this since Day 1 with our LO. We have used it for combo feeding and baby drinks it easily. Very minimal spit up and no other reactions. She's gained weight wonderfully. Love having the peace of mind that comes with Bobbie that it is a clean formula!"
— Christina (5/5)
BobbieBaby
"Thanks to Bobbie for having delivering best formula thats 100% organic & closer to breast milk and without having palm or corn syrup."
— Pankaj B. (5/5)
Source of confidence and stability
"Bobbie has been a source of confidence and stability in what’s been a stressful journey with my third. He was born with a cleft lip and palate and was slow to gain weight so we had to fortify my breastmilk with formula. We’ve used Bobbie with my other two but with all the additional stressors we had with sweet boy, it was a no brainer who we trusted to provide the extra nutrition. Can’t thank Bobbie enough for being such a trustworthy and safe option for all my babies!"
— Alli (5/5)
Baby loves Bobbie
"We are in love with Bobbie. It was a great transition for our son. Love the ingredients and that we can get it shipped to our front door or pick it up during our Target haul."
— Amanda S. (5/5)
Instant Change
"Formula Fed Mom here! I had struggled with breast feeding and I had tried other formulas with my son. However, he was extremely sensitive to them. As soon as I started using Bobbie I saw an instant change. My son was no longer crying due to gassiness and finally sleeping through the night. When I have my next baby I will definitely be using Bobbie."
— Melissa R. (5/5)
Happy baby, happy momma ð
"I was hard set on breastfeeding, but due to a traumatic birth with post op complications and medications, I could no longer breastfeed my son. Finding the right formula was stressful- organic ingredients were important to me. After trying a few, I bought a can of Bobbie Organic Formula. My son loved the formula immediately and adjusted to it quite well! His BMs have been normal, and his overall fussiness has improved! & gaining weight very well!! Thank you for making this formula and allowing me to have a peace of mind while I heal."
— Shawna F. (5/5)
Gentle on sensitive tummies
"My baby had horrible gas from every other formula we tried, but Bobbie’s Organic Infant Formula has been a game changer & my baby’s tummy has had no issues since we began adding it to our feeding schedule, we combo feed and love it! Thanks so much Bobbie, it’s amazing to rest assured when feeding my little one that it will leave him nourished and satisfied rather than upset with a tummy full of gas."
* A source of docosahexaenoic acid (DHA) ** A source of arachidonic acid (ARA)
NUTRITION FACTS PANEL
DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES: ______
PROTEIN g
2.0
FAT g
5.3
CARBOHYDRATE g
11
WATER g
136
LINOLEIC ACID mg
725
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24
VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN e IU
2
VITAMIN k mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC mcg
450
MINERALS:
CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
5
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
15
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65
Bobbie Organic Baby Formula
Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk from grass-fed cows and received the Clean Label Purity Award and Pesticide Free Certification. We understand that finding the right baby formula can be a daunting task, but we're here to help. Our team of experts is dedicated to ensuring that every aspect of our formula meets the highest standards of quality and safety. From sourcing the best ingredients to strict manufacturing practices, we take every step necessary to ensure that our formula is the best choice for your baby and modeled after breast milk. So if you're looking for an organic baby formula that you can trust, look no further. Bobbie Organic Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients can make.
Offer Terms
Discounts must be applied at checkout, cannot be combined with other offers, and cannot be retroactively applied to first time orders. Bobbie reserves the right, in its sole discretion, to (i) vary any and all elements of the promotion at any time without notice to You and (ii) to prevent any individual from participating in this or future promotions.
Subscription Orders
Offer: 10% off of 1st time subscriptions on every order. Applies to all formula types.
Terms and Conditions: Offer applies to all auto-renew orders during your subscription. Does not apply to one-time purchases. One per household. New customers only.
Offer Terms
Starter Bundles: Organic Infant Formula
Code: STARTER50ORG. Automatically applied.
Offer: 50% off of two cans of Organic Infant Formula Starter Bundle.
Terms and Conditions: Valid for new customers. One per household.
For Starter Bundle purchases only: Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product per customer. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.
Offer Terms
Discounts must be applied at checkout, cannot be combined with other offers, and cannot be retroactively applied to first time orders. Bobbie reserves the right, in its sole discretion, to (i) vary any and all elements of the promotion at any time without notice to You and (ii) to prevent any individual from participating in this or future promotions.
Subscription Orders
Offer: 10% off of 1st time subscriptions on every order. Applies to all formula types.
Terms and Conditions: Offer applies to all auto-renew orders during your subscription. Does not apply to one-time purchases. One per household. New customers only.
Starter Bundles: Organic Original Infant Formula
. Renews in 14 days to a 4 can subscription ($28 Monthly Savings). Modify, pause, or cancel any time.
Offer: Limit 1 per household.
Terms and Conditions: Valid for new customers. One per household.
Starter Bundles: Grass-fed Whole Milk Infant Formula
Code: STARTER50WM. Automatically applied.
Offer: 50% off of two 14.1oz cans of Grass-fed Whole Milk Infant Formula.
Terms and Conditions: Valid for new customers. One per household.
Starter Bundles: Organic Gentle Infant Formula
Code: STARTER25GEN. Automatically applied.
Offer: 25% off of two 14.1oz cans of Organic Gentle Infant Formula.
Terms and Conditions: Valid for new customers. One per household.
For Starter Bundle purchases only: Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product per customer. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.
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Start your subscription today to join Journeys, receive, exclusive discounts, and get automated shipping on organic infant formula. Get started with 4, 8, or 10 cans.
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