We're giving our Community Caretakers 50% off of Bobbie Organic Original Infant Formula.

to our everyday heroes

We are covering 50% of the total costs for the entire feeding journey of Bobbie Organic Infant Formula for up to 2,000 Community Caretakers (new subscribers), while supplies lasts. That's up to $1,700 savings per year! Subscribe below to get 50% off your entire feeding journey.

  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics

Organic Original Infant Formula - 24 oz

Organic Original Infant Formula

24oz can. Contains milk and soy fat blend.

  • Caretakers Exclusive: 50% off your total subscription applied at checkout*
  • Free shipping on all orders
  • Easily manage your subscription via text
Complete nutrition inspired by breast milk.
Order Type
Bundle size

*See full offer Terms and Conditions

  • No hormones, synthetic pesticides, or antibiotics**

  • Supports brain development

  • Designed for easy, comfortable digestion

**In accordance to organic practices
with globally sourced ingredients

Ingredients (24 oz can)
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC SUNFLOWER OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, d-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. CONTAINS MILK & SOY.

* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:

PROTEIN g
2.07
FAT g
5.63
CARBOHYDRATE g
10.4
WATER g
134
LINOLEIC ACID mg
1000

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN E IU
1.5
VITAMIN K mcg
8
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
60
VITAMIN B12 mcg
0.25
NIACIN mcg
1050
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC mcg
450
BIOTIN mcg
4.4
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24

MINERALS:

CALCIUM mg
78
PHOSPHORUS mg
42
MAGNESIUM mg
6
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
90
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
25
POTASSIUM mg
105
CHLORIDE mg
65

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water. Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.

Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.

Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 quality checks
  • Tamper evident cans
  • Meets FDA requirements for nutritional and quality standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

“Bobbie is an answer for parents looking for formulas that closely mimic the qualities of breast milk.”

Nicole Silber, RD, CSP, CLC

  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics

Community Caretakers 2024-25 Sponsorship Application

The parents who power our communities are often underpaid, overworked, and under valued. You take care of our community, and now it’s our turn. Our Community Caretaker Program honors those who serve us. And to celebrate its launch, we’re sponsoring 500 Community Caretakers with a full year of Bobbie Organic Infant Formula (24oz can subscriptions).

Applications are now closed, but you can subscribe today to get 50% off your entire feeding journey (up to $1,700 savings per year!).

We're an American, mom-founded and led infant formula company.

And we're honored to serve those who serve us.

Simplicity is our secret ingredient.

Just what your baby needs—and nothing they don't.

See Our Ingredients

Grass-Fed Milk

The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.

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Iron

Iron

With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

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Organic Whey protein

Our Organic Original Infant Formula and Grass-fed Whole Milk Infant Formula are made with whey protein similar to the ratio in mature breast milk for easy digestion.

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Organic Expeller-Pressed Fat Blend

Organic Expeller-Pressed Fat Blends

Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.

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Lactose

Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).

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At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

DHA

At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

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  • Grass-Fed Milk

    The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.

    Line animation
    Organic Expeller-Pressed Fat Blend

    Organic Expeller-Pressed Fat Blends

    Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.

    Line animation
  • Iron

    Iron

    With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

    Line animation

    Lactose

    Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).

    Line animation
  • Organic Whey protein

    Our Organic Original Infant Formula and Grass-fed Whole Milk Infant Formula are made with whey protein similar to the ratio in mature breast milk for easy digestion.

    Line animation
    At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

    DHA

    At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

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Have Questions?

The following Community Caretakers are eligible for our sponsorship program:

  1. First responders
  2. Teachers
  3. Hospital personnel
  4. Health care professionals
  5. Military/veterans

Follow the link to get verification details. If you already have an ID.me account, you can skip this step and continue to checkout! 

Currently, Bobbie is only available in the US. We ship to all 50 states plus the District of Columbia (D.C). We currently can’t ship to APO, FPO, DPO addresses, U.S. territories, such as American Samoa, Guam, Puerto Rico, and the U.S. Virgin Islands, or freight forwarders. 

Applications closed on November 30th. However, we are also covering 50% of the total costs for the entire feeding journey for up to 2,000 Community Caretakers (new subscribers), through the end of December, while supplies last.

Sponsees will be selected through a random drawing from all eligible nominations. We’ll reach out to sponsees by December 6th via email (hello@hibobbie.com). If we cannot reach you via email, we’ll call you at the number you provided. 

When you check out for your new subscription using the 'Start Your Subscription' link, you will see a button to be verified as a first responder through ID.me. If you do not see this option, you are likely logged into Shop Pay. Head to shop.app to log out and then reload your cart.