The first + only infant
formula with the Sorette
Seal of Approval.

Our Organic Whole Milk Infant Formula was independently
evaluated through Sorette's transparency framework—developed with their
Scientific Advisory Board to assess how formula is made, sourced, and tested.

  • Sorette Approved
  • Sorette Approved
  • Sorette Approved

A platform powered by practicing pediatricians and nutrition experts—setting a higher bar for the products parents rely on. We don't just say Bobbie is safe. We constantly validate it with the experts.

introducing SORETTE

infant formula evaluation review

What it took to
earn the seal.

Bobbie disclosed ingredient sourcing, processing, extraction methods, manufacturing, traceability, storage and distribution.

Bobbie shared in-depth details about the batch-levl third-party testing conducted through ISO/IEC 17025-accredited laboratories (or equivalent) for heavy metals, microbial contamination (including Cronobacter), mycotoxins, and nutritional composition relative to labeled claims.

Bobbie disclosed their complete ingredient list, macronutrient sources (protein, carbohydrates, fats), critical nutrients like DHA and ARA with specific amounts (mg per 100 kcal), and full allergen information.

Bobbie identified all consumer-facing marketing claims and disclose how those claims are substantiated (e.g., certifications, scientific references).

Bobbie provides clear methods for consumers to access product information and are encouraged to make third-party testing results and sourcing information publicly accessible or available upon request.

Bobbie formally represents that their formula meets FDA infant formula regulations (21 CFR 106 & 107) and disclose all third-party certifications (e.g., USDA Organic, Non-GMO, grass-fed) and sustainability or ethical sourcing claims.

Led by experts. 

Grounded in clinical practice.

Behind the Sorette Seal of Approval is a Scientific Advisory Board of practicing pediatricians and nutrition experts—bringing real-world clinical insight to every standard.

Together, they developed the Infant Formula Transparency Review: a rigorous, 
research-driven evaluation framework.

Nan Du, MD, MPH

Board-Certified Pediatric Gastroenterologist

Board-Certified
Pediatric
Gastroenterologist

Jillian Greeves, RD, LDN, MPH

Integrative 
and Functional Registered Dietitian

Integrative 
and
Functional Registered Dietitian

Pavani Gonnabathula, Ph.D

Clinical Pharmacology, Toxicology & Regulatory Expert

ORGANIC WHOLE MILK

Shop our Sorette
Approved formula

Our closest to breast milk recipe yet—clinically crafted with organic, grass-fed milk and fewer added oils for easy digestion.

2 cans, 50% off.

Try our award-winning Organic Whole Milk Infant Formula—with two cans for half the price.

bestseller

2 Can Starter Bundle

$56.00 $28.00
  • $14/Can + Free Shipping (New customers only)

Renews in 14 days to a 4 can subscription ($30 Monthly Savings). Modify, pause, or cancel any time.

We put our own
standards to the test.

At Bobbie, we've always held ourselves to high standards for safety, quality, and transparency. We meet all FDA regulations and complete required third-party testing. But for us, that’s not enough.

a word from the founder

“I wanted to
know more than
what I could
read on a label.

As a mom of two combo-fed kids, and coming from a career in food and beverage CPG, I understood the nuances of infant formula. The Sorette Seal of Approval does that. We ask the questions parents want answered—so they can make more informed choices.”