That's why we teamed up with Jones Road Beauty—Bobbi Brown’s clean, skin-first makeup brand—to create The Sleepless Nights Kit. For the new moms up all night, doing their d*mn best, and yeah...tired.
Or make your baby sleep through the night. But it'll give you something almost as good: a few minutes to feel like you again. Being tired is just part of the process—the messy, magical, wouldn't-change-it reality of becoming a mom.
A swipe, a tap, and a reminder that even if sleep is off the table—confidence doesn’t have to be.
When we found out the team behind Jones Road Beauty was part of the Bobbie fam, we got on a call—fast. One hour of comparing sleep scores later and it clicked...
Our customers are new moms, too. In the trenches. Up at all hours feeding. So while we can’t give you eight hours of sleep. Or stop the 2 a.m. wake ups. We can show up with a little backup—no-fuss formulas (and formula) for when you need them most.
The first mom-founded and led infant formula company in the U.S. When our CEO couldn’t find a brand she trusted, she did what any mom would do—built it her d*mn self. Organic, EU-style formula with purposefully sourced ingredients, rigorous safety standards, and support for every feeding journey.
Your swipe-and-go essentials and a bottle on deck. For the few minutes you’re not being climbed on, cried at, or called for.
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Journeys is one of the many perks of a Bobbie subscription.
Start your subscription today to join Journeys, receive, exclusive discounts, and get automated shipping on organic infant formula. Get started with 4, 8, or 10 cans.