Feeding
is personal.
Yet somewhere along the way, it became one more thing parents were expected to explain—not just decide. That's why we partnered with the internet’s most meticulously curated mom, Nara Smith, to give parents something better than another opinion: permission.
RECIPE
recipe:
serves:
prep time:
Cooking time:
ingredients
Permission
to close the tabs.
At Bobbie, we don’t expect parents to become formula experts. That’s our job. We obsess over every ingredient, every test, and every nutritional standard so you don’t have to.
Does it support their brain development?
Is it easy to digest?
How many quality checks is enough?
FDA Releases Results from Major Infant Formula Safety Study
What does ‘Organic’ Mean for Baby Formula?
The Best Baby Formula
We Tested 41 Baby Formulas for Lead and Arsenic
Lactose vs. Corn Syrup in Baby Formula
The internet shows you one version of motherhood.
Here’s the rest.
The messiness. The meltdowns. The magic. The feeding journeys that didn’t go according to plan. Stories from our founder, our friends (like Ashley Graham) and parents whose stories don’t fit neatly into a curated carousel.
read on substack
Get a recipe straight
from Homemade.
Drop your number and we’ll text you Nara Smith’s Chocolate Pistachio Banana Bread recipe from her new cookbook.
Less perfect.
More purpose.
Less perfect.
More purpose.
100% of the proceeds from our limited-edition merch collection will be donated to the Pediatric Cancer Research Foundation, Nara’s charity of choice.
Shop The Drop
THE BEST RECIPES? THEY’RE SHARED.
Buy a can,
get one on us.
Some recipes are too good to gatekeep. Discover the organic, EU-style formula Nara trusts—and get your second can on us.
Try nara’s trusted recipeYou don’t need
another opinion.
You need answers.
Feeding qs? Skip the endless scrolling and get expert-led feeding support instead. Real-time answers, live Q&As, and personalized one-on-one recs.
ACCESS FREE RESOURCESYou made it out of the rabbit hole.
Now what?
