YOUR FEEDING CONCIERGE

The feeding support system every parent deserves.

Expert-led support, no matter what your journey looks like.

Real-time answers, live Q&As, and personalized 1:1 guidance—it’s
the resources we wish we had year one.

  • Best formula for fussiness?
  • What is combo feeding?
  • How much formula do they need?
  • Want personalized recs?
  • How do I mix breast milk and formula?

24/7 SUPPORT

Questions at 3am?
Ask Bobbie.

Skip the spiral and get real-time answers to your feeding q’s with our proprietary, expert-backed AI assistant. It's expert guidance whenever you need it—without the endless scrolling, Bobbie customer or not.

COMMUNITY SUPPORT

Ask the group chat IRL

Join live, expert-led group sessions with parents asking the same questions you are. Whether you’re a Bobbie parent or not, come for the answers and stay for the "oh, so it’s not just my baby?!"

1:1 expert support

in your corner

Combo feeding? Latching? Back to work? Access free, one-on-one sessions with board certified feeding and lactation experts when you Stay Stocked™. Have expert support in your corner. ($250 value)