0-12 months
Made for fussiness, gas, and crying
100% Organic Lactose
No hormones, synthetic pesticides, or antibiotics†
†In accordance to organic practices
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*New customers only.Save up to $45/mo + free shipping
Guaranteed supply + inflation-proof pricing
Adjust, pause, or cancel deliveries via text
Up to 40% off brands like Coterie, Nanit, + more
Free one-on-one expert-led feeding sessions ($250 value)
*New customers only. Renews in 14 days to 6-can membership so you don't run out. Adjust, pause, or cancel easily—anytime.Save up to $45/mo + free shipping
Guaranteed supply + inflation-proof pricing
Adjust, pause, or cancel deliveries via text
Up to 40% off brands like Coterie, Nanit, + more
Free one-on-one expert-led feeding sessions ($250 value)
*New customers only. Renews in 14 days to 6-can membership so you don't run out. Adjust, pause, or cancel easily—anytime.
Passing on savings up to $45/mo + over $250 in partner perks? Just checking.
*Limited to one use per household.
Designed for sensitive tummies, our first-of-its-kind formula is the closest gentle** formula to breast milk, clinically crafted with partially hydrolyzed proteins to easy fussiness, gas, and crying.
USDA Organic, Clean Label Project Certified, and each batch undergoes 2,000+ quality and safety checks. No palm oil, palm olein oil, soy allergens, or alternative sugars—ever.
**Due to having lactose instead of corn-based sweeteners, among gentle formulas with 100% partially hydrolyzed protein
Ingredients
ORGANIC LACTOSE, ORGANIC PARTIALLY HYDROLYZED WHEY PROTEIN, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SAFFLOWER OR SUNFLOWER) OIL), LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECITHIN, MORTIERELLA ALPINA OIL**, SCHIZOCHYTRIUM SP. OIL***, VITAMIN A PALMITATE, CHOLECALCIFEROL (VITAMIN D), dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), MIXED TOCOPHEROLS CONCENTRATE, PHYTONADIONE (VITAMIN K), ASCORBYL PALMITATE, THIAMINE HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), CYANOCOBALAMIN (VITAMIN B12), NIACINAMIDE (VITAMIN B3), FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID (VITAMIN C), CHOLINE BITARTRATE, INOSITOL, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, POTASSIUM CHLORIDE, POTASSIUM PHOSPHATE, POTASSIUM HYDROXIDE, POTASSIUM IODIDE, SODIUM CHLORIDE, SODIUM SELENITE, SODIUM CITRATE. CONTAINS MILK.
**A source of arachidonic acid (ARA)
***A source of docosahexaenoic acid (DHA)
Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories. Nutrients per 100 calories:
VITAMINS:
| MINERALS:
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Peace of mind in every batch.
Your Bobbie can clears 2,000+ safety checks before it leaves our facility. That’s why Consumer Reports named us a “Top Choice" formula. Here's a snapshot of the tests passed. Learn More
Nutrient Level ScreeningConfirms infant nutritional standards are met. | Passed
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Organoleptic ScreeningConfirms sensory quality like sight, smell, touch, and taste. | Passed
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Heavy Metal ScreeningConfirms non-detectable levels of heavy metals like lead, arsenic, cadmium, and mercury. | Passed
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Pathogen ScreeningConfirms batch is free from harmful pathogens like cronobacter and salmonella. | Passed
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SRC ScreeningConfirms no potential spore-forming bacteria including C-bot (the bacteria that causes infant botulism) is present. | Passed
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For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.
Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle.
These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.
Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!
All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.
“As a practicing pediatric gastroenterologist, I’ve been wanting a 100% lactose gentle infant formula to recommend to my patients for years.”
A baby's daily intake is as unique as they are! The best way to assess how much formula you will need on a monthly basis is to consider how many ounces of formula you will prepare each day. Read More
Just getting started? Consider how you plan to feed when choosing your bundle. Sizes can be adjusted at any time.
| Feeding journey | Daily fl oz of formula | Bundle size |
|---|---|---|
| Mostly breastmilk, a little Bobbie | 4-8 oz | 4 Cans |
| 8-12 oz | ||
| Combo feeding (about half breastmilk & half Bobbie) to mostly Bobbie | 12-16 oz | 8 Cans |
| 16-20 oz | ||
| 20-24 oz | ||
| 24-28 oz | ||
| All Bobbie | 28-32 oz | 10 Cans |
| 32-36+ oz |
| Bobbie Organic 14.1 oz Can Ingredients | Bobbie Organic 24 oz Can Ingredients |
|---|---|
|
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk |
Organic LACTOSE, Organic NONFAT MILK, Organic HIGH OLEIC SUNFLOWER OIL, Organic SOYBEAN OIL, Organic WHEY PROTEIN CONCENTRATE, Organic COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, dl-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. Contains milK & Soy |
Contains milk.
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, organic canola oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12).
Made with 100% organic lactose, the primary carbohydrate in breast milk. Corn sweeteners and sucrose aren’t in human milk, so they aren’t in our formula.
**Due to having lactose instead of corn-based carbohydrates, among gentle formulas with 100% partially hydrolyzed protein
Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.
Made with the primary carbohydrate source in breast milk.
75 IU of Vitamin D per serving provides support for healthy bones and teeth.
Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.
Our 20 mg / 100 kcal of DHA meets the rigorous EU nutrition standard to support infant brain development.
Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells, and metabolism.
Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.
Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.
Made with the primary carbohydrate source in breast milk.
Our 20 mg / 100 kcal of DHA meets the rigorous EU nutrition standard to support infant brain development.
75 IU of Vitamin D per serving provides support for healthy bones and teeth.
Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells, and metabolism.
DEVELOPMENT
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.
WORLD CLASS MANUFACTURING
Bobbie is made by an experienced infant formula manufacturer with facilities based in Ohio. With USDA Organic, Kosher, and FDA quality standards being met.
RIGOROUS TESTING
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.
PRODUCT SECURITY
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
HOW WE KEEP OUR INFANT FORMULA SAFE
Click here for more about our safety
The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
| Baby's Age | Daily Volume | Approximate Feeding Frequency | Monthly Bundle Size (Fully Formula) | Monthly Bundle Size (Combo Feeding 50/50) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
| 1 month | 7-8 (4 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
| 2 months | 5-6 (5 fl. oz) bottles | Every 3-4 hours | 8 cans | 4 cans |
| 3 months | 5-6 (7 fl. oz) bottles | Every 4 hours | 10 cans | 8 cans |
| 4 months | 5-6 (7 fl. oz) bottles | Every 4 to 5 hours | 10 cans | 8 cans |
| 5 months | 5-6 (7 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
| 12 months | 3-4 (8 fl. oz) bottles | Every 4 to 6 hours | 8 cans | 4 cans |
| Baby's Age | Daily Volume | Monthly Bundle Size (Combo Feeding 50/50) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 4 cans |
| 1 month | 7-8 (4 fl. oz) bottles | 4 cans |
| 2 months | 5-6 (5 fl. oz) bottles | 4 cans |
| 3 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 4 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 5 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | 8 cans |
| 12 months | 3-4 (8 fl. oz) bottles | 4 cans |
| Baby's Age | Daily Volume | Monthly Bundle Size (Fully Formula) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 8 cans |
| 1 month | 7-8 (4 fl. oz) bottles | 8 cans |
| 2 months | 5-6 (5 fl. oz) bottles | 8 cans |
| 3 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 4 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 5 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | 10 cans |
| 12 months | 3-4 (8 fl. oz) bottles | 8 cans |
Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
Still have questions? Click here for Bobbie’s in-depth feeding guide.
Overall rating: 4.6998863 / 5 from 2639 reviews.
Bobbie Organic Gentle Infant Formula is highly regarded for its gentle formula suitable for sensitive tummies, ease of transition from breast milk, and clean, recognizable ingredients. Customers praise its effectiveness and ease of use, though opinions vary on its impact on gas and spit-up.
Review topics: ["daughter","customer service","shipping","formula","quality","feel","weight","baby","relief","packaging","support","bobbie","size","results","skin","ingredients","comfort","replacement","value","issues","gas","tummy","transition","option","milk","spit","poops","brand","reflux","subscription"].
"My baby had gone through a handful of formulas before landing in Bobbie Gentle! He is finally able to have more regular poops and took to it so fast! Im sooo happy he didn’t have a negative reaction to it. My ONLY complaint is that the size of the can is in the small side and my baby goes through a can in like 3 DAYS!!! PLEASE MAKE THIS GENTLE FORMULA INTO A BIGGER SIZE."
"My son struggled and then my daughter came along and I didn’t want to put her on what my son was on and she instantly loved Bobbie. No tummy trouble. Slept well. It doesn’t smell like copper either! It genuinely taste good and is so good for them compared to other formulas! I swear by this stuff! They do an amazing job!"
"I’ve used this for both of my kids, after breastfeeding did not work out. The main ingredients in some formulas was quite surprising, but we were so happy to have found Bobbie with more clean organic ingredients. It’s also a plus that this time around it is available in stores!"
"She’s 2 months old now and this gentle Bobbi is working. Shes at 12 pounds now and so beautiful but we rather not share pics with so much going on in the tech world but we are very thankful for our sample can. I buy from Target right now as we are near them. My family pitches in for the cost when they can as we don’t want to change formula. Thank you so much for checking in."
"Poop smell and texture was bad. We decided to try Little spoon and it did workout better overall. Bobbie is great with many item we have tried but this infant formula did not cut out for our family this time. Lots of gastro issues came alongside with the smelly iron dark poo texture."
"Our baby struggled with stomach issues, reflux, and gas for months! We were stuck paying a ton of money for a brand of formula that he didn’t event like much. We saw that Bobbie made a gentle formula, and decided to try it! We haven’t looked back! Our baby loves it, and it’s been so helpful as he grows and gets stronger."
"My daughter decided to try Bobbie after giving her baby a big brand name formula that didn’t work out for baby so we did some research and discovered Bobbie, this is the formula my daughter decided to use and after further research we discovered the organic gentle formula was gonna be best, she has been taking this formula for about a month now, it’s absolutely great for her, she has had no tummy issues since starting this formula, she loves it."
"I was exclusively pumping for nine months, and decided that it was time to transition over to formula for my mental health. Bobbie has made it so easy, and I am so thankful that this transition has been going well for my little one."
"I have twins, I wish they’re was a bigger can but it’s the best formula from transitioning from premature formula! It’s easy on my babies tummies and they enjoy drinking it! They even increased to 8 oz from 4oz on how much they enjoy it!"
"Our baby had signs of dairy intolerance and this was our stepping stone to not only supplement my tanking milk supply when going back to work, but slowly get his tummy used to making those proteins! After 2 months, no gas and helping him get regular poops is a huge win."
INGREDIENTS
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, di-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk.
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* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
NUTRITION FACTS PANEL
DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES:
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