The Founders’ Promise
Parenthood is evolving and we believe it’s about time companies caught up. We are building a new type of workplace that supports today’s parents, a world where flexibility & compassion co-exist with efficiency & ambition.
Bobbie is fueled by personal experiences. We are a team of food scientists, medical experts and operators, who are also parents striving to do their best in a way that works for us.
We exist to bring peace of mind to parenting by shifting the scrutiny of how we feed to what we feed. Simply put, if you choose to feed your little one formula, it should be undeniably good, and we will be here to support you whatever your decision. You are tirelessly devoted to your children, and we promise to match in our devotion to Bobbie.
We lost sleep over this so you don’t have to.
— Laura & Sarah
Your Purchase Makes An Impact
As a newcomer in this industry we believe we have the responsibility to make quality infant formula more affordable and accessible. As we march toward that long term goal, we have built give back components into the foundation of Bobbie.
This year, we are proud to support a small group of mastectomy moms with a free year of Bobbie. These women without breasts are left out of healthcare policies; they can receive a free breast pump but no financial support for formula or donor milk. While we work on changing that, we will start by giving 5 mastectomy moms a free year of Bobbie.
We also partnered with Baby2Baby to provide Bobbie to their network of 45 non-profits around the country. Baby2Baby’s mission is to provide essential goods for children 0-8 years old, and we’re proud to support the infants in their network of non-profits.
Bobbie is also supporting Brilliant Detroit to provide formula to the milk-insecure babies in the Detroit area through their hyper local activations in underserved neighborhoods.
Meet Our Mother Board
We couldn’t simply do this alone. Building a next generation company takes a village, which is why we’ve created a Mother Board to work hand-in-hand with our team. We believe that more women should have a seat at the table and the traditional system didn’t allow for it. So we created our own.
Did you know:
Get the ultimate guide to feeding your baby
Bobbie's Medical Affairs Team gives you the ultimate one page guide on how much to feed, the poop scoop, nipple size, burp tactics, and beyond.