3,000+ healthcare professionals
trust Bobbie for their own babies.

Try Bobbie
  • Neonatal Intensive Care
  • Labor & Delivery
  • Lactation
  • Pediatric Oncology
  • Pediatrics
  • Obstetrics + Gynecology

6 healthcare professionals, across 7
different specialities with over 54 years
of combined clinical experience.

WE SAT DOWN WITH

We asked them: why Bobbie? Because when you spend your livelihood caring for babies,
you learn a thing or two about what really matters when it comes to infant nutrition.

Why Bobbie?
We asked.

Healthcare professionals know each ingredient has a job to do in the first year. That’s why we’re picky about every single one. The highest-quality ingredients don’t just show up at our door—we scour the globe to find them, partnering with suppliers we trust to deliver the nutrition babies deserve.

Babies do a whole lot of growing in year one—and they need the nutrition to match. That’s why every Bobbie recipe is clinically crafted with the Bobbie Blend: our precisely engineered combination of 100% lactose, whey-forward proteins, an organic fat blend, DHA, choline, and iron to support easier digestion and growing brains and bodies.

When it comes to the safety of your baby's formula—there's no room for shortcuts. Every batch of Bobbie undergoes 2,000+ quality and safety checks—and every formula is screened for 550+ additional toxins, contaminants, and heavy metals. 



Because an industry responsible for feeding babies should be a transparent one, we show our work.

“I chose Bobbie because I wanted a formula that was organic, used clean ingredients, that was going to be as similar to breast milk as possible.”

Caryn Cassidy, md

“I wanted to find a formula that's as close to breast milk as possible.”

Benjamin Y. Zaghi, md

“Bobbie focuses on ingredient quality. And as a healthcare provider, that's one of the most important things.”

liEsel Heinzelmann, bsn, RN

"In oncology, I spent years learning how to separate what's truly backed by evidence from what just sounds reassuring. When I learned more about Bobbie, it stood up to that same level of scrutiny."

Ragini Adams, MD

THEY CHOSE BOBBIE FIRST


These healthcare professionals were compensated for their time, but independently chose Bobbie first for their own babies.

The recipes they're recommending.

Why Bobbie? Glad you asked.

01

We’re the only EU-style infant formula manufactured in the U.S.

02

We make clinically crafted recipes designed for easy digestion

03

We back all feeding journeys. Boob, bottle, or both. Full stop.

The questions parents
ask at every appointment.

All infant formulas sold in the U.S.—including Bobbie—are regulated by the FDA and must meet strict nutritional and safety requirements. Beyond those standards, every batch undergoes 2,000+ quality and safety checks, including additional third-party heavy metal testing. Bobbie is manufactured in the U.S. in FDA-registered facilities and is designed to deliver safe and complete infant nutrition from day one to year one.

Bobbie was built with thoughtful nutrition, transparent sourcing, and ingredients backed by research. Depending on the recipe, that includes features like organic whole milk, 100% lactose as the primary carbohydrate source, partially hydrolyzed proteins, and nutrients that support healthy brain development.

For many healthcare providers, it wasn't just one ingredient—it was the complete approach.

Absolutely. Many Bobbie parents use it this way. Bobbie's recipes contain everything a baby needs and nothing they don't, making it well-suited for supplementing breast milk, whether you're feeding one bottle a day or gradually transitioning. The 2-can Starter Bundle is a good way to try it without committing to a larger order. For tips on making combo feeding work, visit our Combo Feeding page.

Every baby’s different. If your baby has a diagnosed food allergy or a medical condition affecting feeding, it's important to work with your pediatrician to choose the right formula. Bobbie offers several recipes designed for different feeding needs, including Organic Gentle, but your healthcare provider can help determine which option is right for your baby.

More than 3,000 healthcare providers—including pediatricians, OB-GYNs, nurses, and lactation consultants—have chosen Bobbie for their own babies. They point to the same qualities parents do: thoughtful ingredients, rigorous quality standards, and complete nutrition they feel confident bringing home.

However you're feeding, we're here to help.

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