Bobbie Community Caretakers Sponsorship Program Official Rules

NO PURCHASE NECESSARY TO PARTICIPATE. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. MUST BE A LEGAL RESIDENT OF THE U.S., 18 OR OLDER TO APPLY.

  1. Description of the Program: The Bobbie Community Caretakers Sponsorship Program (the “Sponsorship Program”) has been designed to allow Bobbie Baby, Inc., a Delaware corporation (“Bobbie” or “Sponsor”), to sponsor up to a total of 500 families with up to 78- 24oz cans of Bobbie’s infant formula per family (the “Formula”) over a consecutive 12-month period (the “Sponsorship Period”). This Sponsorship Program only covers 24oz cans of Bobbie’s infant formula and cannot be transferred to another Bobbie product/SKU. The Sponsorship Program is intended to provide support for families of first responders across the United States. The Sponsorship Program is not sponsored by, endorsed by, administered by or associated with any social media site, including (but not limited to) Instagram or Facebook.

  2. Eligibility: The Sponsorship Program is open only to legal residents of the 50 United States and the District of Columbia, who are at least 18 years old (or 19 years old for residents of AL & NE) at time of submission of their Application or a Nomination in their name (“Applicants”). Applicants (including, for the avoidance of doubt, nominees) must be First Responders and must not be existing customers of Sponsor prior to submission of the Application or a Nomination in their name. “First Responder” shall include teachers, health care professionals, firefighters, law enforcement officers, paramedics, emergency medical technicians or other individuals, in the course of his or her professional duties, responds to fire, medical, hazardous material, or other similar emergencies. Formula is intended to be used for Applicant’s family’s use and may not be resold. If Sponsor becomes aware of any resale, Sponsor may immediately terminate Applicant’s participation in the Sponsorship Program. The Sponsorship Program is subject to all applicable federal, state and local laws and regulations and is void where prohibited.

  3. Timing: Sponsor will begin accepting applications (“Applications”) via its website at [https://www.hibobbie.com/pages/community-caretakers] on November 6, 2024. Sponsor will accept and review Applications/Nominations until November 30, 2024 (the “Submission Period”).

  4. Agreement to Official Rules: Submission of an Application constitutes your full and unconditional agreement to these official rules (“Rules”). Sponsor’s decisions are final and binding in all matters related to the Sponsorship Program. Receiving a sponsorship is contingent upon fulfilling all requirements set forth in these Rules.

  5. How to Apply: Applicants must complete the Application on Sponsor’s website at [https://hibobbie.typeform.com/communitycare]. Applicants may also be nominated on the Sponsor’s website, in which case Sponsor may reach out to the nominated Applicant directly at the email address and/or phone number provided by the nominating party to share these Rules and confirm that the nominated Applicant wishes to participate in the Sponsorship Program and meets the eligibility requirements disclosed herein. All

information provided in the Application or Nomination submitted on the Sponsor’s website must be true and accurate in all respects as of the time of submission.

6. Requirements: If the Applicant is selected by Sponsor to receive the sponsorship (a “Selected Applicant”), the Selected Applicant may be required to sign and return a declaration of eligibility and form of release (“Release”) which, if provided, must be received by Sponsor within four (4) days of receipt; failure to execute and return the Release to Sponsor within this time period will be deemed a forfeiture of the sponsorship by the Selected Applicant and Sponsor may, at its sole discretion, award the sponsorship to another Applicant. As a condition of receiving the sponsorship and the Formula, Selected Applicants must be willing to share their story with Bobbie (in each case as selected and edited by Bobbie in its sole discretion), with the understanding that name/likeness/elements of their story may be shared by Bobbie on social media, without any compensation to the Selected Applicant beyond the receipt of the Formula as provided hereunder. Selected Applicant shall be required to maintain an active subscription with Sponsor during the term of the sponsorship.

7. Selection of Sponsorship Recipients: After the Submission Period, Sponsor’s internal sponsorship committee (the “Committee”) will select up to 500 Applicants based on a review and assessment of the Applications and Nominations submitted via Sponsor’s website. Selected Applicants will receive a code (“Code”) from Sponsor which will allow each Selected Applicant to order up to 72- 24oz cans of Formula via the Company’s website at wwww.hibobbie.com free of charge over a consecutive 12-month period, subject to the terms and conditions on the Company’s website.

8. Notification: Selected Applicants chosen by the Committee will be notified via email and/or telephone/SMS within approximately 1-3 weeks after the end of the Submission Period (the “Notification”). Failure to respond to the Notification within five (5) days will be deemed a forfeiture by the Selected Applicant of the sponsorship and Sponsor may, at its sole discretion, award the sponsorship to another Applicant.

9. Conditions: The sponsorship, Code and Formula are nontransferable, and no substitutions will be made except at Sponsor’s sole discretion. Any Formula not ordered by a Selected Applicant during the Sponsorship Period is forfeited by such recipient and no cash substitute will be offered or permitted. The Formula is provided “as is” with no warranty or guarantee either express or implied by Sponsor. The Code has no cash value and any recipient of the sponsorship who receives a Code agrees that he or she will not sell the Code or Formula to any third party. Receipt of the Formula is subject to verification of eligibility, submission of any required release forms provided by Sponsor, and compliance with these Official Rules and applicable law. Sponsor reserves the right to request, in its sole discretion, and a Selected Applicant agrees to cooperate with Sponsor’s request to have a background check done on the Selected Applicant.

10. Release: By submitting an Application or accepting a nomination on their behalf, Applicant agrees to release and hold harmless the Sponsor and its parent companies, subsidiaries, affiliates, investors, suppliers, distributors, advertising/promotion agencies, and each of their respective parent companies and each such company’s officers, directors, employees, and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or

damage to or loss of property, arising out of participation in the Sponsorship Program or use or misuse of the Formula.

11. Publicity: Submission of an Application (or in the case of Applicants who are nominated by a third party, written confirmation to the Company that such Applicants would like to participate in the sponsorship program) shall constitute and signify Applicant’s agreement and consent that Sponsor and its designee(s) may use, but are not required to use, the Applicant’s name, city, state, likeness, photo, Application, and/or information provided by Applicant or the person nominating Applicant in connection with the Sponsorship Program for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet without limitation and without further payment, notification, permission or other consideration, except where prohibited by law.

12. General Conditions: All federal, state and local taxes are the sole responsibility of Applicant. Each recipient of a sponsorship agrees that he or she will timely complete and execute a W-9 for Sponsor and provide the same to Sponsor if Sponsor so requests. Sponsor is not responsible for any typographical or other errors in the printing, the offering, the announcement of the sponsorship recipients, or in the administration of the Sponsorship Program. Sponsor is not responsible for any human error that may occur in the processing of the Applications, nor is it responsible for any error, omission, interruption, deletion, defect, communications line failure, theft or destruction of, unauthorized access to, delay in operation, transmission, or distribution of, or alteration of, entry, whether caused by the Applicant, or otherwise, any of the equipment or programming associated with or utilized in this Sponsorship Program, or otherwise. Sponsor reserves the right, in its sole discretion, to disqualify any individual found to be tampering with the entry process; to be acting in violation of these Rules; or to be acting in a disruptive manner or with intent to annoy, abuse, threaten or harass any other person. Any use of robotic, automatic, programmed or similar entry methods will void all such Applications and Applicant will be disqualified from participating. Applications generated by script, macro or other automated means or which subvert the application process are void. INTERNET CAUTION: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR APPLICATION OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SPONSORSHIP PROGRAM MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW INCLUDING CRIMINAL PROSECUTION. Neither the failure of Sponsor to insist upon or enforce strict performance of any provision of these Rules nor the failure, delay or omission by Sponsor in exercising any right with respect to any term of these Rules, will be construed as a waiver or relinquishment to any extent of Sponsor’s right to assert or rely upon any such provision or right in that or any other instance.

13. Limitations of Liability: Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether or not caused by Applicant, typographical or other errors, or by any of the equipment or programming associated with or utilized in administering the Sponsorship Program; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network

hardware or software; (3) unauthorized human intervention in any part of the Application process; (4) typographical, technical, computer network or human error which may occur in the administration of the Sponsorship Program, the processing or judging of Applications, the announcement of the results or in any sponsorship-related materials; (5) any injury or damage to persons or property which may be caused directly or indirectly, in whole or in part, from Applicant’s participation in the Sponsorship Program or receipt or use or misuse of the Formula. Released Parties are not responsible for misdirected or undeliverable Applications or for any technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete and/or delayed computer transmission.

14. Confidential Arbitration: Any dispute, claim or controversy arising out of or relating to the Sponsorship Program or the agreements and documents contemplated hereby or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by arbitration in San Francisco, California, before one (1) arbitrator who shall be a retired judge admitted to practice law in the State of California. The arbitration shall be administered by JAMS (or any like organization successor thereto) pursuant to its Streamlined Arbitration Rules and Procedures. The arbitrator shall follow any applicable federal law and California state law in rendering an award. Judgment on the award may be entered in any court having jurisdiction. This clause shall not preclude Sponsor or the Selected Applicant from seeking provisional remedies in aid of arbitration from a court of appropriate jurisdiction. The Applicant understands and agrees that the arbitrator’s decision shall be final and binding to the fullest extent permitted by law and enforceable by any court having jurisdiction thereof.