Bobbie is a mom-founded and led infant formula company that exists to build a parenting culture of confidence, not a comparison. We support every parent in the right feeding choice for them and their baby.
Our European-style recipe meets U.S. FDA requirements and is everything we wanted in a formula for our own babies — simple and evolved. Bobbie doesn’t use corn syrup, fillers, palm oil, or other ingredients we wouldn't consume ourselves. Every ingredient is purposefully sourced and designed to be nutritious for your little one.
Is Bobbie right for my baby?
We always recommend working with your baby's healthcare provider to decide if Bobbie is a good choice for your little one. Bobbie is a nutritionally complete, milk-based infant formula intended for full-term, healthy infants (0-12 months of age).
Bobbie is not inteded for premature infants or infants with allergies to milk or soy.
I’m concerned about an allergy. Can I feed my baby Bobbie?
If you’re concerned about an allergy, please consult your baby’s healthcare provider before introducing Bobbie.
Bobbie isn’t suitable for babies with an allergy to dairy or soy. 100% of the carbohydrates in Bobbie come from lactose, the same as breastmilk.
The coconut oil in Bobbie is highly refined to remove any potentially allergenic material.
Bobbie doesn't contain any corn-based ingredients but is manufactured in a plant that processes corn.
Bobbie doesn't contain any ingredients derived from eggs or peanuts.
Is Bobbie vegetarian/vegan?
Bobbie’s DHA is derived from algal oil, not from fish oil. Bobbie contains dairy and vitamin D derived from sheep’s wool.
Is Bobbie Kosher? Halal?
Kosher: Both the formula and the manufacturing facilities are Kosher certified by the Union of Orthodox Jewish Congregation of America. Our formula is certified kosher dairy.
Halal: Bobbie formula has been certified halal by the Islamic Services of America (ISA).
What is the best way to introduce Bobbie and what can I expect after switching?
Every baby is different! It’s usually best to introduce a new formula during the day so you can keep an eye on how your baby reacts, and it can be a good idea to do it with the first bottle in the morning when they’re very hungry!
Keep in mind that it can take babies up to a week to fully adapt to a new formula—things like poop schedule, the color of poops, grunts, or spit up might be noticeably different until your baby fully adjusts. When in doubt, we always recommend reaching out to your baby’s healthcare provider.
If Bobbie isn’t the right fit, your first bundle is on us. Contact us to request a refund.
Does Bobbie cause gas or constipation? What about spit-up?
Bobbie is designed to be easy on your baby’s tummy. Keep in mind that healthy infants often experience gas, spit-up, constipation, and fussiness during the first year.
It can take babies up to a week to fully adapt to a new formula, so things like poop schedule, the color of poops, grunts, or spit up might be noticeably different until your baby fully adjusts.
Bobbie’s protein ratio is 60:40, similar to breast milk, which is designed for easy digestion. Bobbie also doesn't have palm oil, which may lead to harder stools in some babies.
Can I use Bobbie beyond 12 months?
Bobbie is designed for infants 0-12 months. Many babies graduate from formula and make the transition to cow's milk at age one, but we recommend talking to your baby's doctor about whether Bobbie is a good choice for your baby beyond one year of age.
When will Bobbie be available to purchase?
Our team is working diligently to produce more Bobbie—without sacrificing safety. We are currently prioritizing existing customers and the tens of thousands of parents who joined our waitlist. Our waitlist is currently closed, and we expect to reopen to new customers later this year. Sign up on our site for real time updates on our reopening.
I joined the waitlist. When will it be my turn to subscribe?
All waitlisters have been emailed with their approximate time frame for an invite to subscribe. As we move through each group spots may open up faster depending on the subscription rate. If your group is about to receive a subscription invitation you will receive a heads-up email from us beforehand. Please add email@example.com to your contact list so you don’t miss an email!
Why did Bobbie stop accepting waitlist sign ups?
While our team is working diligently to produce more Bobbie and bring more people into the Bobbie fam, we are prioritizing existing customers and a waitlist of tens of thousands of parents. We meticulously plan for each and every baby’s feeding journey when we invite parents to join, and are working through rolling off the overwhelming demand before we can add more parents. We expect to reopen to new customers later this year. Sign up on our site for real-time updates on our reopening.
Can I make a one-time purchase of Bobbie while I wait?
You can purchase individual cans of Bobbie from our retail partners. Use our store locator to find a Bobbie retailer near you. Be sure to call ahead to check availability. We don’t offer one-time purchases of Bobbie on our website at this time.
When will my Bobbie ship and how long will it take to arrive?
Subscription orders generally ship the same day your card is charged via USPS Priority Mail with an estimated delivery window of 3-7 days from when you place your order. Our shipping facility is closed on the weekends and on major holidays.
What shipping carriers do you use?
All subscriptions orders ship via USPS Priority Mail.
Where does Bobbie ship?
Bobbie is currently only available in the U.S. We ship to all 50 states plus the District of Columbia. We currently do not ship to APO, FPO, or DPO addresses or to U.S. territories, including American Samoa, Guam, Puerto Rico, and the U.S. Virgin Islands.
Can I expedite my order?
All subscription orders ship via standard shipping and cannot be expedited. If you’re a subscriber and want to place an additional order with expedited shipping, email us at firstname.lastname@example.org and we'll be happy to help!
Can I cancel my order or edit my address before it ships?
Orders begin processing for shipment once your card is charged. We’re unable to make any changes to an order once it’s processed. If you need to update an existing order that hasn’t shipped, just reach out and we’ll do our best to help.
Can I cancel my order?
To ensure your Bobbie is shipped as soon as possible, we’re packing up orders shortly after your card is charged. In some cases, we may be able to edit your shipping address or cancel your order completely—it just depends on how far along your order is in the packaging process!
To request an edit, email us at email@example.com and we’ll do our best to help. When changes aren’t possible for your current order, you can always edit or cancel your next subscription order by logging into your account.
My tracking isn’t updating. When will my package start to move?
In some cases, carriers can take up to 72 hours to update shipping statuses. If your tracking number isn't working at all or your order is scheduled to arrive outside our estimated delivery window, please reach out to firstname.lastname@example.org.
My order was marked delivered, but I can't find it.
How frustrating! Before you panic, keep in mind that sometimes carriers mark a package as delivered before it actually arrives at your door. When this happens, it can take up to two days for packages to arrive.
We have a few tips for recovering missing packages. If you’ve tried all of these steps, please contact our team at email@example.com and we’ll take it from there.
-Make sure your shipping address is correct in your confirmation email.
-Check with neighbors, a front desk, or other possible delivery areas to make sure the package wasn’t accidentally delivered to the wrong place.
-Check the tracking link for a notice of an attempted delivery and follow the steps to retrieve your package.
How do subscriptions work?
A Bobbie subscription takes one huge ‘to-do’ off of your list by sending a shipment of formula every month right to your doorstep. You’ll get free shipping on every order and can cancel at any time before your next order processes—no hard feelings!
We’ll send you a heads-up before each shipment in case you need to make any changes. You can manage your subscription 24/7 from your account, or contact us—we’re here to help!
How many cans do I need each month?
Bobbie is currently available in 4 and 8-can bundles. We recommend you reorder when you open your next to last can to avoid the dreaded “tink” at the bottom of your last can.
We know feeding journeys have ups and downs. If you need help with selecting a bundle size, please reach out to our customer experience team.
When will I be charged each month?
Your subscription will charge your payment on file every 24 days. Edit your payment method and billing or delivery details at any time from your Bobbie account.
How often will Bobbie be delivered?
Subscription orders process every 24 days and ship the same day. Our distribution center is closed on weekends and major holidays. Expect your Bobbie to arrive 3-7 days from your order date.
If you need more Bobbie to make it through the month, log in to change your next subscription date. In efforts to make sure all Bobbie babies are supported during the unprecedented nationwide formula shortages, you can change your next ship date to at least 15 days after your last order was processed. If you need help changing your shipment date, email or text us for help!
Can I make changes to my subscription after I sign up?
Absolutely! You can change your payment and delivery details, cancel or snooze your subscription 24/7 from your account.
What if I run out before my next delivery? Can I expedite my subscription order?
Expedited shipping isn’t available on subscription orders, but our team is here to help if you’re in a pinch. You can email us or text us for support!
How long can I snooze my subscription?
You can snooze your subscription for up to 3 months! If you need to pause your subscription for longer than 3 months, we recommend canceling your subscription and reactivating it when you are ready to receive more Bobbie!
I can’t log into my subscription account!
We hate it when that happens!
If you can’t log in, click “Having issues accessing your monthly subscription?” to reset your subscription password. If you need more help, we’ll be on standby.
What payment do you accept?
For Subscription orders - We accept Visa, Mastercard, Amex, Discover, Diners Club, JCB, and Apple Pay.
Why did my payment fail?
Failed payment usually happens when payment information is entered incorrectly or a payment method is declined. If you receive a failed payment message, you can:
-Check to make sure your card information is entered correctly
-Confirm all billing information associated with the form of payment is accurate
-Contact your bank
If you are still having trouble, please contact us and we’d be happy to take a look!
What if I need to update my payment information?
All payment updates can be made through your account dashboard. You can update your payment method anytime before your next order process.
Do you accept returns?
We can’t accept returns—even if your Bobbie is unopened and in its original packaging.
If you purchased Bobbie and it wasn’t a good fit for your little one, your first bundle is on us. Contact us within 45 days of your order to request a refund.
When will I receive my refund?
Refunds will post to the original payment method within 14 days, depending on your bank.
How do I prepare a bottle of Bobbie?
1. Wash your hands with soap and water.
2. Gather clean water, bottles, and nipples.
3. Add water first and then add powder (adding powder first won’t leave room in the bottle to measure the correct amount of water). Using the included scoop, add one unpacked level scoop of powder for every 2 fl. oz. of warm water (100°F).
4. Shake for 20-30 seconds to mix thoroughly.
5. Since feeding can introduce bacteria into the bottle, discard any unfinished formula one hour after feeding begins.
Tip: Store sterilized water in a clean, sealed carafe or jar. Boil and refresh water every 24 hours.
What kind of water can I use to prepare Bobbie?
We recommend using warm water, approximately 100ºF (just above room temp!), to prepare the formula. It's always a good idea to check the safety of your local water sources. When in doubt, you may prefer to use distilled or nursery water.
FDA consumer guidance says that in most cases, it is safe to mix baby formula with ordinary cold tap water that has been boiled for a minimum of 1 minute and cooled. Click here for more tips from a pediatrician.
How long does prepared formula last?
You can store a freshly prepared and untouched bottle of Bobbie at room temp for up to 2 hours, or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour.
Can I reheat prepared formula?
Yes! We recommend warming properly prepared bottles of Bobbie with your preferred bottle warmer or letting the bottle sit in a bowl of warm water. Do not microwave your Bobbie. Microwaving can cause dangerous hot spots in your baby’s bottle.
Can I add breast milk to Bobbie?
Powdered infant formula should always be prepared by mixing with water. Once you’ve prepared Bobbie according to the instructions, you can add breastmilk if you choose. Just be sure to follow handling and storage instructions for formula, which spoils more quickly than breastmilk.
To concentrate your formula to a higher caloric density, we encourage you to partner with your baby’s healthcare provider.
How do I prepare a bottle with an odd number of fluid ounces?
If your baby is constantly drinking odd numbers of formula, you can prepare formula in advance and pour what's needed into the bottle for each feed. We don't recommend using half scoops.
Is it normal for Bobbie to foam after shaking?
Yes! Infant formulas containing milk, whey, and or soy protein have a natural tendency to foam. The amount of foam may also vary from batch to batch due to the normal variation of the protein structure in the ingredients used in the product.
Allowing the bottle to rest for 5 minutes after mixing and then gently mixing the bottle should reduce the amount of foam. Air bubbles should also be broken up when they pass through the nipple 🍼
Is Bobbie FDA approved?
The FDA doesn’t actually approve infant formulas!
Bobbie is registered with FDA, like all infant formulas legally sold in the US. Bobbie is manufactured in an FDA-registered facility. With over 35 years of experience making infant formula, our manufacturer has world-class quality standards and is regularly audited for safety and compliance by the FDA and third-party agencies. Hundreds of thousands of bottles of Bobbie have been guzzled by babies across all 50 states. We have resources for health care providers at bobbiemedical.com.
What is the Clean Label Project?
The Clean Label Project is an independent nonprofit organization committed to providing consumers with cleaner, more transparent product label information for hundreds of products nationwide, including baby food, personal care products, and wellness supplements. To learn more about what this certification means, check out this article on our blog, Milk Drunk, or visit cleanlabelproject.org for more details on the Purity Award and Pesticide-Free Award.
Is Bobbie tested for heavy metals?
Yes, Bobbie is tested for the presence of certain heavy metals. All heavy metal tests are performed by our manufacturer and a qualified third party in accordance with industry standards. Bobbie has also received The Purity Award and Pesticide Free Award from Clean Label Project. As a team of parents (who feed our own babies Bobbie), what we put into our formula is of the utmost importance to us.
What is the shelf life of Bobbie?
An unopened can of Bobbie is good for up to 24 months from the date of the manufacturer. Once a can of Bobbie is opened, use it within 30 days and store it according to instructions on the can.
How should my Bobbie smell and taste?
The oils, nutrients and vitamins, and DHA/ARA all contribute to the way Bobbie smells. Infant formulas containing DHA/ARA are sometimes described as having a “fishy” smell, and there may be some variation from one can to another. This variation is within acceptable quality and safety standards and you should continue to feel very comfortable using our formula.
The iron in formula can cause a metallic taste or smell to occur. Bobbie contains less iron than other brands and our team finds that Bobbie tastes less metallic than other formulas.
What is a scorched particle?
Fun fact: Did you know that powdered formula starts as a liquid??
These particles are simply specks of overcooked formula from the drying process. They can range in color from light beige to black, orange, and even red and can vary in appearance.
While scorched particles are perfectly safe, we know finding one isn’t a great experience - please email firstname.lastname@example.org and we’d be happy to help!
Are you USDA Organic?
Yep! Bobbie is Certified USDA Organic through QAI.
What's in Bobbie and where are the ingredients sourced?
The source of our ingredients is extremely important to us, so we've prioritized local farms, family-run businesses, and small-batch operations in the U.S. whenever possible. Our dairy — milk, whey, and lactose — are all sourced from the U.S., as is our DHA.
Our fat blend is made up of coconut, safflower/sunflower, and soybean oils, which are sourced from around the globe. You can read a complete list of our ingredients and why we’ve included them in Bobbie on our Science page.
Where does Bobbie’s milk come from, and what does pasture-raised mean?
Our milk is proudly sourced from Organic Valley®. Organic Valley cows are free to roam and graze on pastures, and are never treated with hormones or antibiotics.
Pasture-raised cows are animals that spend a substantial amount of their time in open pastures and derive more than half of their diet from organic grass and forages.
Fun fact: Organic Valley is a cooperative of farmers who helped write the organic dairy standards. Their cows spend an average of 2.5 months more time on pasture than USDA organic requirements.
What makes up Bobbie’s organic fat blend?
Our fat blend is a combination of the different oils that provide the essential fats a baby needs to grow and thrive. It includes organic coconut oil, organic sunflower/safflower oil, and organic soybean oil. Bobbie is formulated without the use of palm oil. Plant oils are sources of essential nutrients for infants. You can learn more on our Science page.
What is Bobbie’s whey to casein ratio?
Bobbie has a 60:40 whey to casein ratio, which means there is more easily digestible whey protein. This particular ratio is what you'll find in mature breast milk. Cow's milk has a 20:80 whey to casein ratio so we add extra whey protein to make it easier on the baby's tummy.
Does Bobbie include prebiotics and probiotics?
We keep the recipe simple and nutritionally complete with what your baby needs to thrive — carbohydrates, fats, proteins, vitamins, and minerals. Bobbie’s choice of using 100% lactose lends prebiotic properties to the formula.
How can I buy a gift card?
At this time, Bobbie isn’t offering new digital gift cards.
I received a gift card, how can I use it?
You can use your digital gift card by entering your gift card number at checkout if you’re signing up for a new subscription. At this time, gift cards cannot be applied to recurring subscription orders. If you’re a subscriber, contact us to apply it to a Bobbie order.
How can I check my balance?
You can check your digital gift card balance by following the instructions inside of the original email in which it arrived.
Do digital gift cards expire?
Bobbie gift cards do not expire.
Are digital gift cards refundable?
Digital gift cards are not eligible for return and can't be redeemed for cash, except where required by law. Bobbie doesn't accept returns, but if a refund is issued for a purchase made with a gift card, the refund will be issued in the form of a credit or gift card.
For more information about gift cards, contact us at email@example.com.
Who’s behind Bobbie?
Bobbie is by parents, for parents. Bobbie is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, operators, marketers, and medical experts who struggled to breastfeed exclusively. United in our disappointment of the current formula options in the U.S., we were determined to bring another option to market for our babies, and yours.
Is Bobbie available in stores?
Bobbie is available on our website and in select stores across the U.S. Click here for a current list of partner shops.
How does Bobbie support moms who have undergone a mastectomy?
Bobbie is passionate about supporting breast cancer survivors and previvors who have undergone a mastectomy and can't breastfeed. If you've experienced a mastectomy, please complete this form and someone from our team will be in touch.
Does Bobbie offer a discount for feeding multiples?
If you’re ordering Bobbie for multiples, please contact us to customize your monthly bundle.
How can I reach you?
We are here for you Monday-Friday from 7am-5pm Pacific and Saturday-Sunday from 9am-1pm Pacific.
Text or call us: 415-854-2500
If you are experiencing an emergency or suspect a medical problem, please get in touch with your healthcare provider immediately.