Parents Have Questions. We Have Answers.

Bobbie is a mom founded and led infant formula company that exists to build a parenting culture of confidence, not comparison, where every parent is supported in the feeding choice that is right for them and their baby.

Our European style recipe meets U.S. FDA requirements, and is everything we wanted in a formula for our own babies — simple and evolved. Bobbie doesn’t use corn syrup, fillers, palm oil, or other ingredients we wouldn't consume ourselves. Every ingredient is purposefully sourced and is designed to nourish your little one. 

Every baby is different. It’s best to introduce a new formula during the day so you can keep an eye on how your baby reacts, and it can be a good idea to do it with the first bottle in the morning when they’re very hungry! Keep in mind that it can take babies up to 5 days to fully adapt to a new formula — things like poop schedule, color of poops, grunts, or spit up might be noticeably different until your baby fully adjusts. When in doubt, we always recommend reaching out to your pediatrician to discuss.

Every can of Bobbie includes 400g (14.1 oz.) of powdered formula and makes about 106 fl. oz. of prepared formula, which is about twenty-six 4 fl. oz. bottles. One can of Bobbie will last about 3 days for an exclusively formula fed baby consuming 32 fl. oz. a day, or about a week if supplementing 50%.

Bobbie is available in 2, 4, 8, and 10-can bundles designed to last you through the month.

2 cans: I want to use some Bobbie while I mostly breastfeed or use another formula.

4 cans: I’m introducing 1-2 bottles of formula a day combined with breast milk.

8 cans: I’m mostly or all formula feeding (baby that’s older than 6 months).

10 cans: I’m mostly or all formula feeding (baby that’s younger than 6 months).

All sales are final and Bobbie can’t accept returns, so we recommend trying two cans to start. When in doubt, we recommend sizing up if your baby is already loving Bobbie so you don’t hear the dreaded tink at the bottom of the can before your next shipment arrives. Feeding journeys have ups and downs! Click “Feeding Guide” on the main product page to help predict how much Bobbie you’ll need.

Use program 4 to prepare Bobbie with the Formula Pro Advanced and program 5 for the Formula Pro Original. Please contact Baby Brezza for questions or support with your Baby Brezza machine.

Bobbie has not been evaluated by the manufacturer for suitability of use in a Baby Brezza machine. In order to ensure proper preparation of infant formula, the manufacturer recommends following the preparation instructions on the label.

Infant formulas containing milk, whey and/or soy protein have a natural tendency to foam when shaken. The amount of foam may also vary from batch to batch due to the normal variation of the protein structure in the ingredients used in the product. Allowing the bottle to rest for 5 minutes after mixing and then gently shaking the bottle may reduce the amount of foam.

Bobbie is designed to be easy on your baby’s tummy.*

Keep in mind that it can take babies up to 5 days to fully adapt to a new formula, so things like poop schedule, color of poops, grunts, or spit up might be noticeably different until your baby fully adjusts.

The two main proteins in both breast milk and cow’s milk are whey and casein. In mature breast milk, the ratio of whey to casein is 60:40, while it’s 20:80 in cow's milk. Bobbie’s protein ratio is more similar to breast milk which helps it to be easier to digest. Bobbie also doesn't have palm oil, which may lead to hard stools in some babies.

*Healthy infants often experience gas, spit-up, constipation, and fussiness during the first year.

We love Mother Earth, which is why Bobbie is a member of How2Recycle®, a program that helps consumers easily identify how to dispose of packaging.  Discard the scoop and safety seal before recycling the can according to your city’s local guidelines. The cardboard shipping box and inserts can be recycled as well. Check the bottom of your Bobbie box for more information.

Delivery times are estimates, but standard shipping orders typically arrive in 5-8 days. Orders placed via expedited shipping arrive in 2-4 days. Our cutoff time is 7 AM Pacific, and our shipping facility is closed on Sundays.

We offer expedited shipping as an option on one-time purchases of Bobbie. Select your shipping speed at checkout. All subscription orders are sent via standard shipping and can’t be expedited. Please place a one-time purchase if you need a little extra to get you through the month!

To ensure we are providing the highest quality and safest products for babies, we’re don't accept returns—even if your Bobbie is unopened and in its original packaging.

If you purchased Bobbie and it wasn’t a good fit for your little one, email us at hello@hibobbie.com within 45 days of your purchase so we can make it right. 

 If you’re trying Bobbie for the first time, we recommend ordering our Starter Bundle so you can make sure it’s the right fit for your baby before committing to a larger bundle or subscription.

Bobbie is currently only available in the U.S. We ship to all 50 states plus the District of Columbia. We currently do not ship to APO/FPO and U.S. territories including American Samoa, Guam, Puerto Rico, and the U.S. Virgin Islands.

Orders begin processing for shipment once your card is charged. We are unable to make any changes to an order once it’s processed. Text us at 415-854-2500 or email us at hello@hibobbie.com if you need to update an existing order that hasn’t shipped and we’ll do our best to help.

Your order status can be found in your account. Don’t have an account yet? Create one here.

We're so sorry to hear that your Bobbie package seems to be missing. If your order tracking shows that Bobbie was delivered but you aren't able to find it, please make sure the shipping address is correct in your confirmation email. Sometimes carriers scan a package as delivered before it’s actually delivered. In these cases, it can take up to two days for missing packages to arrive. Check to make sure the package wasn’t accidentally delivered to neighbors, housemates, or a front desk. If you can’t find your Bobbie after 48 hours, please send an email with your order number to hello@hibobbie.com so we can help.

A Bobbie subscription takes one huge ‘to-do’ off of your list by sending a shipment of formula every month right to your doorstep. You’ll get free shipping on every order and can cancel at any time, no hard feelings. Your subscription will be packed up automatically each month, and you’ll have your bundle at your door every 4 weeks. We’ll send you a heads up before each shipment so that you can make any modifications to your order. You can easily manage your subscription by accessing your account from a mobile device or desktop computer.

Your Bobbie subscription automatically renews every 24 days to ensure you have your bundle at your door every 4 weeks. At any point before your next order is processed, visit your account to get your next order earlier:

→ Login

→ Click ‘Change Next Ship Date’
→ Choose your next ship date from the calendar pop-up

→ Click ‘Confirm’

→ Once confirmed, your new ship date will appear at the top of your subscription home page.

You can edit your subscription by logging into your account. At any point before your next order is processed, visit your account to get your next order earlier, snooze the next month, modify your shipping address, update quantity, and more.

You can always snooze or cancel your subscription before your card is charged each month, no hard feelings.

→ Login
→ Click ‘Manage Subscriptions’
→ Scroll down to click ‘Snooze’ or ‘Cancel’

We can’t snooze or cancel subscription orders once your card has been charged. You can unsnooze your order up until the original processing date, and you can reactivate a cancelled subscription anytime.

If you need more Bobbie to make it through the month, log in to change your next subscription date or dial up the number of cans in your next delivery. When in doubt, we recommend you size up to ensure you don’t hear the dreaded tink at the bottom of the can before your next shipment arrives. We’re unable to expedite subscription orders, but you can always place a one-time purchase and select expedited shipping at checkout if you’re in a pinch.

1. Wash your hands with soap and water.
2. Gather sterilized water, bottles, and nipples.
3. Add water first and then add powder (adding powder first won’t leave room in the bottle to measure the correct amount of water). Using the included scoop, add one unpacked level scoop of powder for every 2 fl. oz. of warm water (100°F).
4. Shake to mix thoroughly.
5. Since feeding can introduce bacteria into the bottle, discard any unfinished formula one hour after feeding begins.

Tip: Store sterilized water in a clean, sealed carafe or jar. Boil and refresh water every 24 hours.

Using warm water, approximately 100F (40C), which is just above room temperature, will help in the reconstitution of the formula. It's always a good idea to check the safety of your local water sources. When in doubt, you may prefer to use distilled or nursery water. FDA consumer guidance says that in most cases it is safe to mix baby formula utilizing ordinary cold tap water that has been boiled for a minimum of 1 minute and cooled. Click here for more tips from a pediatrician.

Formula powder

An unopened can of Bobbie stays fresh for 2 years from the date of manufacture. Always check the bottom of the can for the USE BY date before feeding your baby. Never feed your baby formula that is past its USE BY date. Once the can is opened, use the formula within one month. Always keep the formula covered with the plastic cap. Do not store in other containers.

Prepared formula
At room temperature, a bottle of prepared formula can last up to 2 hours. If refrigerated between 35º and 40ºF, prepared formula can last up to 24 hours. Once your baby has started a bottle (even just a sip!) throw away leftovers after one hour because bacteria can begin to grow. Never put it back in the refrigerator.

Yes, it’s okay to mix breast milk with prepared formula as long as you follow the storage instructions for formula. At room temperature, a bottle of prepared formula can last up to 2 hours. If refrigerated between 35º and 40ºF, prepared formula can last up to 24 hours. Once your baby has started a bottle (even just a sip!) throw away leftovers after one hour because bacteria can begin to grow. Never put it back in the refrigerator.

Sometimes the scoop shifts during transit. If that happens, you can look for it using a clean, dull kitchen utensil like a chopstick or butter knife. Don’t panic if you've lost your scoop, it happens! In a pinch, one scoop measures 8.5g or 1.5 level tbsp. You’ll find a new scoop in each can of Bobbie.  

We are proud that Bobbie officially meets all FDA requirements for infant formula.

Bobbie is manufactured in Vermont. The source of our ingredients is extremely important to us, so we've prioritized local farms, family run businesses, and small batch operations in the U.S. whenever possible. Our dairy — milk, whey and lactose — are all sourced from the U.S., as is our DHA. Our fat blend is made up of coconut, safflower/sunflower, and soybean oils, which are sourced from around the globe.

Our milk is proudly sourced from Organic Valley®. Organic Valley cows are free to roam and graze on pastures, and are never treated with hormones or antibiotics.

Pasture-raised cows are animals that spend a substantial amount of their time in open pastures and derive more than half of their diet from organic grass and forages.

Fun fact: Organic Valley is a cooperative of farmers who helped write the organic dairy standards. Their cows spend an average of 2.5 months more time on pasture than USDA organic requirements.

Our fat blend is a combination of the different fats that a baby needs to grow and thrive. It includes organic coconut oil, organic sunflower/safflower oil, and organic soybean oil*. Bobbie is palm oil free.

*Soy protein is a common allergen, but soy oil is not. If you’re concerned about a soy allergy, please consult your pediatrician.

The oils, nutrients and vitamins, and DHA/ARA all contribute to the way Bobbie smells. Infant formulas containing DHA/ARA are sometimes described as having a “fishy” smell,  and there may be some variation from one can to another. This variation is within acceptable quality and safety standards and you should continue to feel very comfortable using our formula.

DHA (Docosahexaenoic acid) is an omega-3 fatty acid essential for the growth and development of the brain and eyes in a baby's first year. Bobbie delivers 20 milligrams of DHA per 100 calories, which meets the European requirements for DHA in infant formula. The DHA used in Bobbie is sourced from DHA-producing microalgae first studied by NASA as a nutritional supplement to support astronauts during space flight.

Bobbie does not include corn syrup or other refined sugars. Breast milk is naturally sweet because it contains lactose (sometimes referred to as milk sugar). We use lactose as the only carbohydrate source in order to be more like breast milk. Read here to learn more about sugars in baby formula.

Yes, Bobbie is tested for the presence of certain heavy metals. All heavy metal tests are performed by a qualified third party in accordance with industry standards. As a team of parents (who feed our own babies Bobbie), what we put into our formula is of the utmost importance to us.

Bobbie has a 60:40 whey to casein ratio, which means there is more of the easily digestible whey protein.🐮 This particular ratio is what you'll find in mature breast milk. Cow's milk has a 20:80 whey to casein ratio so we add extra whey protein to make it easier on the baby's tummy.

Bobbie infant formula does not contain prebiotics or probiotics. We keep the recipe simple and nutritionally complete with what your baby needs to thrive — carbohydrates, fats, proteins, vitamins, and minerals. The lactose in Bobbie lends prebiotic properties to the formula.

Bobbie is a nutritionally complete, milk-based infant formula intended for full term, healthy infants (0-12 months of age).

Bobbie is not intended for premature infants or infants with allergies to milk or soy, but it is:

Gluten-free

Free of palm oil

Non-GMO (ingredients not genetically engineered)

Free from Maltodextrin

Free from added natural or artificial flavors and colors (same for all infant formulas)

All infant formulas are required to go through strict manufacturing procedures. Bobbie contains highly refined coconut oil, which does not contain allergens. If you have any concerns about food allergies, please consult your baby's pediatrician.

Bobbie contains dairy and vitamin D (which is required in infant formula) derived from sheep’s wool.

Breast milk and formula are similar in their levels of carbohydrate, protein, and fat. Breast milk contains many nutritional factors that cannot currently be replicated. All U.S. infant formulas must show — through clinical trials — that they support growth in line with breast milk.

You can use your digital gift card by entering your gift card number at checkout. Gift cards can be used on any one-time purchase or first  subscription order on hibobbie.com. At this time, gift cards cannot be applied to recurring subscription orders.

You can check your digital gift card balance by following the instructions inside of the original email in which it arrived.

They don’t! The Bobbie gift cards can be redeemed at any time.

Digital gift cards are not eligible for return and can't be redeemed for cash, except where required by law. Bobbie doesn't accept returns, but if a refund is issued for a purchase made with a gift card, the refund will be issued in the form of a credit or gift card.

For more information about gift cards, contact us at hello@hibobbie.com.

Bobbie is available on our website and in select stores across the U.S. If you're a store owner interested in carrying Bobbie we'd love to hear from you! Please contact us at partner@hibobbie.com.

Bobbie is currently available at:

BØRN BABY (Atlanta, GA)


EcoBaby (Portland, OR)

Ellifox (Charleston, SC)

Enlightened Baby (Austin, TX)

The Motherhood Center (Houston, TX)

Green Bambino (Oklahoma City, OK)

Merz Apothecary (Chicago, IL)

Bumble Baby (Clarendon Hills, IL)

Earth Baby (Sherman Oaks and Santa Clarita, CA)

Remedy (San Diego, CA)

Natural Resources (San Francisco, CA)

Nurturing Expressions (Seattle, WA)

Dimes Market (New York, NY)

Park Chemists (Brooklyn, NY)

Baby's on Broadway (Little Falls, MN)

the mama 'hood (Denver, CO)

Strawberry Cookie (Las Vegas, NV)

Green Bean Baby (Charlottesville, VA)

Bobbie is by parents, for parents. Bobbie is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, operators, marketers, and medical experts who struggled to breastfeed exclusively. United in our disappointment of the current formula options in the U.S., we were determined to bring another option to market for our babies, and yours.

Bobbie is manufactured right here in the U.S., in an FDA registered facility in Vermont. With over 4 decades of experience making infant formula, our manufacturer has world-class quality standards and is regularly audited for safety and compliance by the FDA and third party agencies. Hundreds of thousands of bottles of Bobbie have been guzzled by babies across all 50 states. We have resources for health care providers at bobbiemedical.com.

We are here for you! Text us or call us Monday-Friday from 7am-5pm Pacific time at 415-854-2500 or toll free at 855-690-4800. You can also email us at hello@hibobbie.com. For press and media inquiries, email press@hibobbie.com.
If you are experiencing an emergency or suspect a medical problem, please get in touch with your healthcare provider immediately.

Bobbie is passionate about supporting breast cancer survivors and previvors who have undergone a mastectomy and can't breastfeed. If you've experienced a mastectomy, please email your story to bobbieforchange@hibobbie.com and someone from our team will be in touch.