2016
After her preterm daughter struggled to feed,
Mallory faced weeks of pumping, supplementing, and uncertainty. She started formula, but couldn't find real answers or support.
Our Education Lead wrote the book on formula. Literally.
Mallory Whitmore became "The Formula Mom" because honest, guilt-free formula guidance didn’t exist. Now, 200k+ parents trust her to deliver it.
2020
A few years later, she left her career in Special Education.
She started her journey as a full-time advocate for formula-feeding families.
2022
She steps up to help families
in the midst of a nationwide formula shortage.
Mallory went viral for stepping in with tips on how to make baby formula last—giving parents in the U.S. a little peace of mind when they need it most.
2026
And today her platform, The Formula Mom, is a trusted resource for 200k+ parents seeking education and support.
The launch of her new book, Bottle Service, brings all of her expertise into one place with evidence-based insights & empathy for parents.
*The* book on formula.
Looking for real answers on formula? Our Education Lead and Certified Infant Feeding Tech, Mallory Whitmore, created the research-backed, judgement-free guide parents deserve.
Support, if and
when you need it.
Whether you’re supplementing, switching, or figuring it out as you go, Bobbie exists to give you a formula you can feel good about.
2 cans, 50% off.
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