Parents,

Bobbie was born from our own disappointment with the current formula options available. Our European style recipe meets US FDA requirements, and is everything we wanted in a formula for our own babies–Clean, Simple and Evolved. Without the guilt of corn syrup, fillers, palm oil and ingredients we wouldn't consume ourselves. Every ingredient is purposefully sourced and designed to nourish your littles ones.

Beyond our infant formula, Bobbie exists to build a parenting culture of confidence, not comparison, where every parent is supported in the feeding choice that is right for them and their baby.

We have been on some journey over the last few years with our team of doctors, scientists, regulatory experts and operators to bring Bobbie to life. Excited to share that we will be available nationally by the end of the year.

And if you need us, we’d be proud to be part of your journey.

Bottles up,

Laura + Sarah