Grass-fed Whole Milk Infant Formula
For softer, smoother poops.
Because no one likes a struggle—especially your baby.*
*Individual results may vary. This information is not intended to replace professional medical advice. Consult with a healthcare provider for personalized recommendations.
- More milk fat, less oils
- Non-GMO
- No soy or palm oil fat blend
- Industry-leading levels of DHA
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- No Soy Fat Blend
- No Palm Oil
- No Persistent Pesticides
- No Corn Syrup
- No Maltodextrin
- No Filler
- Non GMO
Whole Milk Infant Formula Starter Bundle
Whole milk, European-style infant formula that supports easy digestion and softer stools.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Recipe
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What’s the difference?
Price. Organic lactose is in short supply globally, so it makes the overall product more expensive. Don't worry, we still source lactose from the highest-quality grass-fed cows, and all other ingredients are 100% USDA organic. It's the Bobbie way!
The difference is in the badge: Slide for USDA Organic or Conventional. Nutrition stays the same.
Order Type
Not sure which Bobbie to try? Take our quiz.
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Choline, naturally occurring MFGM**, and DHA for brain development
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Designed to support softer stools for a happier baby
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Fat from whole milk, not soy or palm oil
**Naturally occurring MFGM from Whole Milk
Ingredients
LACTOSE, ORGANIC WHOLE MILK, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SUNFLOWER OR SAFFLOWER) OIL, ORGANIC NONFAT MILK, LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, POTASSIUM CITRATE, SODIUM PHOSPHATE, CALCIUM CARBONATE, POTASSIUM CHLORIDE, MAGNESIUM CHLORIDE, POTASSIUM HYDROXIDE, CALCIUM HYDROXIDE, SODIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, L-CARNITINE, MIXED TOCOPHEROLS CONCENTRATE, dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK.
* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:
| MINERALS:
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For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.
Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle.
These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.
Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!
Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.
Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.
Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.
Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
How We Keep Our Infant Formula Safe
- 2,000 quality checks
- Tamper evident cans
- Meets FDA requirements for nutritional and quality standards
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.
“I'm so excited to see a whole milk formula that is manufactured here in the US and has a grass-fed recipe that combines all of the support of DHA, Choline, and Whole Milk in every bottle to support brain development.”
- No Soy Fat Blend
- No Palm Oil
- No Persistent Pesticides
- No Corn Syrup
- No Maltodextrin
- No Filler
- Non GMO
The science of softer poops
Most formulas rely on a blend of added oils for fat, but Bobbie’s Grass-fed Whole Milk recipe includes more of the good stuff from milk itself—supporting healthy digestion and softer poops.
WHOLE MILK FAT → NATURALLY EASY TO DIGEST
Whole milk fat follows the natural structure as breast milk, supporting gentle digestion and softer stools.
NO PALM OIL → LESS GUT DISCOMFORT
Some formulas use palm oil, which can bind with calcium and cause harder stools. Using whole milk fat instead helps avoid strain and keeps digestion smooth.
SUPPORTS GUT COMFORT → LESS STRUGGLE + STRAINING
A fat blend closer to breast milk means easier digestion, less straining, and fewer midnight tummy rumbles.
An American-made whole milk recipe, modeled after breast milk.†
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Grass-fed Whole Milk
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NeuroPro
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Classic
Whole Milk fat
Less vegetable oil
Clean Label Project
Purity Award
Grass-fed milk
DHA at EU levels
Omega-3 fatty acid for brain development
Comfortable digestion
60:40 Whey:Casein ratio
No soy allergens
No palm oil or palm olein
† Made with globally-sourced ingredients.
Get some Bobbie, baby!
WHERE TO FIND US
I can’t believe I’m writing a review about poop, but here we are. Bobbie’s grass-fed formula made such a difference in my baby’s digestion—so much smoother and way less straining!
