The 7 reasons parents are switching to Bobbie in 2026.
75% of parents asked us for a whole milk formula.
So we created the first organic one—ever.
- USDA Organic
- Heavy Metals Tested
- Clean Label Certified
1. We don’t just meet the standards, we set the bar.
Only 6% of formulas are USDA Organic—and ours is one of them. Bobbie’s proudly manufactured right here at home in the U.S. with organic whole milk from grass-fed cows on pasture 365 days a year. Parents get the freshest, highest-quality formula possible—no long shipping times or shortages to stress about.
2. It contains more premium whole milk fat to support easier digestion.
What makes parents switch immediately? Bobbie's whole milk formula supports softer stools. The secret: natural milk fat that mimics breast milk, combined with fewer added vegetable oils.
The Science: A 60:40 whey-to-casein ratio matches breast milk exactly, supporting comfortable digestion that keeps your baby happy.
3. Baby's need naturally-occurring MFGM to support brain development.
Bobbie Organic Whole Milk contains MFGM naturally-occurring from whole milk fat. MFGM (Milk Fat Globule Membrane) is a brain-boosting component found in breast milk that most formulas have to add artificially. Plus, we include DHA at European levels and choline for optimal cognitive development. It’s a smart choice (literally) that gives your baby's brain the premium fuel it needs during those crucial first year of development.
4. Recipes contain just what your baby needs—and nothing they don’t.
Here's what you'll NEVER find in Bobbie:
❌ No palm oil or palm olein oil
❌ No corn syrup or maltodextrin
❌ No synthetic pesticides or GMOs
❌ No soy allergens in our fat blend
❌ No fillers or unnecessary additives
Just clean, simple ingredients you can actually pronounce.
5. Bobbie formula doesn't just meet FDA standards, it exceeds them.
Every batch undergoes 2,000 minimum quality checks, including heavy metal testing. Plus, every can is Clean Label Certified and a Purity Award winner—so parents can feed with confidence.
6. It’s a formula that many Pediatricians recommend.
Bobbie's formula was developed in collaboration with Pediatricians and Infant Nutrition Specialists to ensure every ingredient serves a purpose. The result? A formula that meets both FDA nutritional requirements and the high standards of healthcare professionals who prioritize clean, simple nutrition.
7. Guaranteed supply & price lock for the first year of life.
Forget those late-night, late-minute formula runs. With a Bobbie subscription, you save 10% on monthly recurring orders—plus, you lock in all the formula you need and inflation-proof pricing for your baby’s entire feeding journey. Pause, edit, or cancel via text anytime.
See why over 700,000 families choose Bobbie.
Deepest gratitude
Baby loving the new Organic Whole Milk
Healthy formula
My baby loves Bobbie!
Comfort during a challenging feeding journey
Bobbie family for life
Baby and I love Bobbie
Organic Whole Milk FAQs
Whole cow’s milk straight from the fridge, on its own, is not suitable for babies. Whole milk infant formulas, on the other hand, use whole milk as a base and then fortify it with added nutrients to make it appropriate for babies, and they also have a whey to casein ratio that matches breastmilk for easy digestion. Bobbie Organic Whole Milk Infant Formula is suitable for babies from birth to 12 months of age.
We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, milk proteins, and vitamins and minerals. The main difference between Bobbie Organic Whole Milk formula and our other formulas is Bobbie Organic Whole Milk Infant Formula contains fat from whole milk in addition to plant-based oils. Bobbie Organic Infant Formula and Bobbie Organic Gentle infant formula contain a fat blend composed exclusively of plant-based oils.
Many babies have no problem switching to a new formula, while others experience digestive changes during the transition period. Keep in mind that it can take babies around one week to fully adapt to a new formula. Things like fussiness, poop schedule, the color of poops, grunts, or spit-up might be noticeably different until your baby fully adjusts.
You know your baby best—when in doubt, we always recommend reaching out to your pediatrician to discuss.
Not sure which formula to choose? Try our baby formula quiz!
Learn more about how to choose a baby formula, here.
Yes! Lactose is a type of natural sugar found in all mammal milks, and is made up of two simple sugar compounds: glucose and galactose. Lactose is the primary carbohydrate in breast milk, and babies are biologically designed to digest it--lactase enzymes begin populating in a baby's gut during the 2nd and 3rd trimester of pregnancy.
Unlike other carbohydrate sources sometimes used in infant formula, like corn syrup solids or sucrose, lactose has a lower glycemic index value (meaning it is metabolized into the bloodstream more slowly) as well as a less sweet taste profile.
Cow milk and goat milk both provide the types of protein (casein and whey) and the type of carbohydrate (lactose) that are found in breast milk! Bobbie Organic Whole Milk Infant Formula uses organic whole milk from cow's on pasture 365 days per year, ensuring the highest quality base for our recipe. Cow's milk is the most common base for infant formula in the U.S. and comes with decades of evidence that its use in infant formula supports healthy growth and development.
In infancy, poop frequency is often less important than stool texture! Bobbie Organic Whole Milk is designed to support soft stools with a whey-predominant recipe (60/40 whey-to-casein protein ratio), no palm oil, and natural milk fat.
Need additional support? In study, the probiotic strains found in Bobbie Organic Probiotic Drops were shown to support better stool consistency after three weeks of use.
- Wash your hands, bottles, and accessories in hot, soapy water before making formula.
- Add warm water (100ºF) to the bottle.
- For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. Level the scoop by tapping it on the side of the can to knock off the excess powder, or use a clean knife to scrape off the extra powder.
- Add the scoop back to the can and cover your can of Bobbie with its lid!
- Cap the bottle and shake gently until the powder is completely dissolved.
- Use prepared infant formula within 2 hours of preparing it. Once feeding starts, throw away any formula your baby does not finish within 1 hour. Don’t refrigerate leftover formula to save it for later.
Learn more about preparing your formula with tap water here.
One can of Bobbie makes approximately 23 four ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs!
You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.
Learn more about baby formula preparation here.
