• Bobbie Organic Infant Formula Starter Bundle - 12.7 oz Trial

    Named 2024 “Best Organic Baby Formula” by

  • Our journey with Bobbie has been incredible. We were nervous when we started researching formulas, but Bobbie put our minds at ease immediately. Our baby boy has been doing great and we couldn't be happier. - Veronica, Bobbie Parent
  • You can expect quality in every can of Bobbie Organic. 100% organic lactose as carb source, organic and grass-fed milk, organic fat blend, organic whey protein, plant-based DHA and ARA
  • Quality for your baby. The Bobbie Bar (our quality) is our number 1 priority. In house supplier + partner auditing + 2000 quality checks, precision can filling, microorganism testing
  • Bobbie Organic 12.7 oz can ingredients. Primary Ingredients: Organic lactose, organic nonfat milk, organic high oleic sunflower oil, organic soybean oil, organic whey protein concentrate, organic coconut oil

Organic Infant Formula
Starter Bundle - 12.7 oz

The perfect way to try our best-selling recipe loved by 50,000+ babies.

$50.00 $25.00

We're in high demand.

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NEVER LIFT A FINGER AGAIN

Our 12.7 oz can contains soy as a part of its organic fat blend.

Have a 14.1 oz can? Find the nutritional facts for your can here

Ingredients (12.7 oz can)
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, di-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains milk & Soy.

* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:

PROTEIN
2.0
FAT g
5.3
CARBOHYDRATE g
11
WATER g
136
LINOLEIC ACID
725

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN e IU
2
VITAMIN k mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC mcg
450
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
CHOLINE mg
24

MINERALS:

CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
5
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
15
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65

Development
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.

World Class Manufacturing
Bobbie is made by an experienced infant formula manufacturer at a facility based in Ohio. With USDA Organic, Kosher, and FDA quality standards being met.

Rigorous Testing
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 Safety & Quality Checks
  • Tamper evident cans
  • Meet FDA Requirements for Nutritional and Quality Standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification


Click here for more about our safety.

Each 14.1 oz can (400g) makes about 105 fl. oz ($0.25 per fl. oz)

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie’s in-depth feeding guide based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
All sales are final. Bobbie does not accept returns or issue credit for unused products for safety and quality reasons. If you believe you have received a damaged product or your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

Simplicity is our secret ingredient.

Just what your baby needs—and nothing they don't.

See Ingredients

grass-fed milk

The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.

Iron

With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

organic Whey protein

Our Organic Original Infant Formula and Grass-fed Whole Milk Infant Formula are made with whey protein similar to the ratio in mature breast milk for easy digestion.

Organic Expeller-Pressed Fat Blends

Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.

lactose

Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).

DHA

At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

  • grass-fed milk

    The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.

    Organic Expeller-Pressed Fat Blends

    Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.

  • Iron

    With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.

    lactose

    Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).

  • organic Whey protein

    Our Organic Original Infant Formula and Grass-fed Whole Milk Infant Formula are made with whey protein similar to the ratio in mature breast milk for easy digestion.

    DHA

    At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

Having options? That’s a whole vibe.

Grass-fed Whole Milk

Infant Formula Starter Bundle

  • Full cream nutrition with milk fat perks for babies who like it extra.
Shop Now

Organic Gentle®

Infant Formula Starter Bundle

  • Made with smaller proteins to help ease fuss, gas, and tears.
Shop Now

Wondering which Bobbie formula to go with?

We can help with that.

Compare Formulas

The Bobbie Promise—now & always.

We create award-winning infant formula crafted by parents, trusted by experts, and loved by babies—because
parents deserve options without compromise.

OUR yES list:

  • Rooted in simplicity with nourishing ingredients
  • Modeled after breastmilk with 100% lactose
  • Inspired by EU requirements with perfect levels of iron & DHA
  • Certified high quality with 2,000+ safety checks per batch

Our (hard) no list:

  • Corn syrup, maltodextrin, and alternative sugars
  • Palm oil
  • Fillers
  • Unnecessary additives
  • Corn syrup
  • Fillers
  • Maltodextrin
  • Palm oil
  • Alternative sugars
  • Unnecessary additives

Babies love Bobbie. Parents do, too.

See what our happy Bobbie families have to say.

Bobbie Organic Infant Formula

Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk from grass-fed cows and received the Clean Label Purity Award and Pesticide Free Certification. We understand that finding the right baby formula can be a daunting task, but we're here to help. Our team of experts is dedicated to ensuring that every aspect of our formula meets the highest standards of quality and safety. From sourcing the best ingredients to strict manufacturing practices, we take every step necessary to ensure that our formula is the best choice for your baby. So if you're looking for an organic baby formula that you can trust, look no further. Bobbie Organic Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients can make.