• no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens
For most feeding journeys

Organic Infant Formula Trial to Sub

Our best-selling, original USDA & EU Organic Certified recipe. No soy allergens or added palm oil.
$26/14.1 oz can

We're in high demand.

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2-Can Starter Bundle

Try our best-selling original recipe before subscribing. 

One-time purchase. New customers only.

It may take 5-7 days for your baby to adjust to a new formula.

*Limit one Bobbie Organic 2-Can Trial per household. While supplies last.

Ingredients
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, di-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk.

* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:

PROTEIN
2.0
FAT g
5.3
CARBOHYDRATE g
11
WATER g
136
LINOLEIC ACID
725
VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN e IU
2
VITAMIN k mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC mcg
450
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
CHOLINE mg
24

MINERALS:

CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
5
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
15
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65

Development
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.

World Class Manufacturing
Bobbie is made by an experienced infant formula manufacturer with facilities based in Vermont and Ohio, that have been making infant formulas for over 35 years. With USDA Organic, Kosher, and FDA quality standards being met.

Rigorous Testing
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 Safety & Quality Checks
  • Tamper evident cans
  • Meet FDA Requirements for Nutritional and Quality Standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification


Click here for more about our safety.

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie’s in-depth feeding guide based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.

All sales are final. Bobbie does not accept returns or issue credit for unused products for safety and quality reasons. If you believe you have received a damaged product or your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

  • no Corn Syrup
  • no Filler
  • no Palm Oil
  • no Maltodextrin
  • no gluten
  • no persistent pesticides
  • no antibiotics
  • No Soy Allergens

Simplicity is our secret ingredient.

When it comes to our formula, we’re as proud of what we put in as what we left out.
No unnecessary fillers. Just simple ingredients you and your baby will love.

Our Ingredients

Organic American
Grass-Fed Milk

The tasty, nutrient-dense milk in our original Bobbie Organic recipe is sourced from grass-fed Organic Valley cows.

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Iron

With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports cell and brain development. Easy on digestion, too.

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Whey protein

Our recipes are made with whey protein similar to the ratio in breast milk for easy digestion.

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Organic Expeller-Pressed Fat Blend

Our blend of oils provides a variety of fatty acids—similar to breast milk. No chemical solvents, high heat, or inorganic bleaching agents.

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Organic lactose

Provides energy for growth—the most common carbohydrate found in breast milk (and our formula).

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DHA

At 20mg per 100kcal, our algae-extracted DHA recipe packs a punch compared to other US formulas.

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  • Organic American
    Grass-Fed Milk

    The tasty, nutrient-dense milk in our original Bobbie Organic recipe is sourced from grass-fed Organic Valley cows.

    Line animation

    Organic Expeller-Pressed Fat Blend

    Our blend of oils provides a variety of fatty acids—similar to breast milk. No chemical solvents, high heat, or inorganic bleaching agents.

    Line animation
  • Iron

    With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports cell and brain development. Easy on digestion, too.

    Line animation

    Organic lactose

    Provides energy for growth—the most common carbohydrate found in breast milk (and our formula).

    Line animation
  • Whey protein

    Our recipes are made with whey protein similar to the ratio in breast milk for easy digestion.

    Line animation

    DHA

    At 20mg per 100kcal, our algae-extracted DHA recipe packs a punch compared to other US formulas.

    Line animation
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Babies love Bobbie. Parents do, too.

Babies love Bobbie. Parents do, too.

See what our happy Bobbie families have to say.
See what our happy Bobbie families have to say.

Bobbie Organic Infant Formula

Trying to decide which Bobbie organic baby formula is right for your little one? You're in the right place! Our Organic Baby Formula is the best option for most feeding journeys. It's certified EU and USDA organic, and features an organic fat bland the provides essential fatty acids and is modeled after the average fat profile of mature breast milk. It features 60% whey and 40% casein intact proteins, and this baby formula also meets the infant EU nutritional standards for DHA. Bobbie's Organic Gentle Baby Formula is great for babies who don't tolerate an intact protein formula, and are experiencing fussiness, gas or crying. It still features many of the amazing ingredients from our Organic Baby Formula, but differs in its protein size. Our Gentle formula features 100% partially hydrolyzed (broken down) whey proteins, making them more tolerable for gassy babies. Shop Bobbie today and experience the difference that high-quality, organic ingredients can make in your baby's health and development.