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Bobbie Organic Infant Formula

400g | 106 fluid oz | $1.84/oz | 26 4oz. Bottles

We’re temporarily at capacity due to unprecedented demand and are prioritizing our existing Bobbie family. Read more about our commitment to our parents in a letter from our Founders.

Thank You!

You have been added to the waitlist. We’ll be in touch with updates. Thank you for your patience! 💚

Not a Bobbie Subscriber?

We’re currently accepting orders from existing customers only. Join the waitlist to stay in the loop and receive an update in early June with more information.

Existing Subscriber?

When you subscribe to us, we subscribe to you. That means your monthly Bobbie deliveries will continue to ship as scheduled. Sign in to manage your subscription.

Bobbie Organic Infant Formula

A Formula with just what you (and your baby) need

We Lost Sleep Over This So You Don’t Have To

  • No Nonsense

    NO Corn Syrup

    NO Palm Oil

    NO Maltodextrin

  • Satisfaction Guarantee

    Dial Up, Dial down

    Free Shipping for Auto Renew

    Support + Wellness

  • Safety First

    Rigorous Testing

    Tamper Evident Cans

    Product Traceability

  • Complete Nutrition

    Supports Immunity

    Easy on Tummies

    Brain Development

Parents Have Questions. We Have Answers.

Why dig deep to get answers? We're bringing what parents want to know front and center.

  • What are the benefits of Bobbie?

    Bobbie offers complete nutrition for infants and is modeled after breast milk.

    Bobbie contains water-extracted (not hexane-extracted) DHA to help support brain development.

    Bobbie’s protein ratio is similar to the protein ratio of breast milk and is designed to support gentle digestion, supporting those growing little tummies while being easy on the gut.

    Iron is an essential mineral for a growing infant. Bobbie is one of the only U.S. formulas meeting both European & U.S. requirements for iron.

  • Is Bobbie right for my baby?

    Bobbie is a nutritionally complete, milk-based infant formula intended for full term, healthy infants (0-12 months of age).

    Bobbie is not suitable for premature infants or infants with allergies to milk or soy, but it is:
    No palm oil
    Non-GMO (ingredients not genetically engineered)
    No Maltodextrin
    No added natural or artificial flavors and colors (like all infant formulas)

    All infant formulas are required to go through strict manufacturing procedures. Bobbie contains highly refined coconut oil, which does not contain allergens. If you have any concerns about food allergies, please consult your baby's pediatrician.

  • When will my Bobbie ship?

    Orders shipped via standard shipping arrive in 5-8 days. Orders placed via expedited shipping arrive in 1-3 days. Please allow extra time for orders placed on Friday after 7:30 AM Pacific, and for deliveries to Alaska and Hawaii. Our shipping facility is closed on Saturday and Sunday. It may take up to a few days for tracking information to update.

  • Does Bobbie meet FDA requirements?

    We are proud that Bobbie officially meets all FDA requirements for infant formula.

  • How much should I order, and how long does one can last?

    Bobbie is designed to meet your needs, ensuring you have just the right amount of formula at the right time. Every baby and every feeding journey is different, which is why we offer three different bundles sizes (4 cans, 8 cans, and 10 cans) so each order fits your needs. Since we know that feeding needs change regularly, we’ll send you an email reminder before each monthly shipment to confirm the size of your next order. Every can of Bobbie includes 400g (14.1 oz.) of powdered formula and makes about 106 fl. oz. of formula, which is about twenty-six 4 oz. bottles. One can lasts about 3-4 days for an exclusively formula fed baby consuming 32 fl. oz. a day, or about a week if supplementing 50%.

  • How do I contact Bobbie?

    We are here for you Monday-Friday from 7am-5pm Pacific and Saturday-Sunday from 9am-1pm Pacific. Text us or call us at 415-854-2500, or you can email us at For press and media enquiries, email

No B.S. Reactions to Formula

We talked to moms in the thick of their feeding journeys who turned to formula. If you feel an ounce of guilt being on this page, they have some advice for you.

A New Style of Organic U.S. Infant Formula Founded By Moms

Our Stance
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We’re temporarily at capacity for new subscribers. Read our Founders’ Message.