You know the ins and outs of choosing infant formula. You’ve been through it all—the pain, the guilt and disappointment, the late nights, and the relief of knowing that your baby is full, fed, and healthy. We created Bobbie for you. With every ounce, Bobbie wants to evolve the conversation about how we feed our babies.
As we were finalizing Bobbie’s latest round of funding, we realized that the changes we want to bring to the formula industry—an industry traditionally owned and operated by men—requires also changing who gets to be involved. Mothers are our reason for being, so mothers should be part of owning and investing in our journey.
That’s why we created the MotherLode and reserved space on our cap table so that 500 mothers could have a stake in Bobbie. It’s a small, but important step towards democratizing investing. We hope you’ll join us!
— Laura + Sarah
WHAT YOU’Re INVESTING IN
A New Style of Organic U.S. Infant Formula. Founded By Moms.
Raising the Bar for Formula
Bobbie is a European-style formula in the U.S., designed to meet EU nutritional standards and FDA regulations.
Redefining the Industry
Bobbie launched one of the first new infant formula in the last 5 years, entering an industry traditionally owned and operated by men.
Shaking the Stigma
Bobbie wants to shift the conversation about formula-feeding and support parents no matter what their feeding journey.
Giving Back to Families
Bobbie’s commitment goes beyond our formula—the long-term vision is to make high-quality formula affordable and accessible to all.
SUPPORTING OUR COMMUNITIES
Your Purchase Makes An Impact
Bobbie's long-term vision is to make quality infant formula more affordable and accessible to everyone. We're building programs and partnerships to make progress towards that goal.
By choosing Bobbie, you help support our goal of providing to milk-insecure babies. Because every baby deserves to be nourished.
OUR 2021 PROGRAMS
Supporting Brilliant Detroit to provide formula to underserved communities.
Working with Baby2baby to partner with their network of 45 non-profits around the country.
- Providing a small group of mothers who have had mastectomies with a free year of Boobie.
- Supporting Brilliant Detroit to provide formula to underserved communities.
How The MotherLode Works
Accepting investments now
Believe in Bobbie’s Mission
Bobbie is bigger than formula
MotherLode is part of Bobbie’s larger vision to connect women and mothers to brands they believe in. We want to bring people to the table who don’t usually have access to invest—women, and by extension mothers, are often left out of these opportunities.
That’s why we purposefully set aside a portion of our fundraising, to give 500 moms the chance to participate as investors.
Invest Like a Mother
We’re accepting $100 - $2,000 investments
From now until the campaign closes, you’ll be able to make $100 - $2,000 investments.
We’ve partnered with Republic—an investor platform—to make the process seamless and easy. You’ll be able to invest with credit card, debit card, ACH or wire transfer.
Ring The Closing Bell
Celebrate the end of our fundraising round!
At the end of this fundraising round, our MotherLode moms will come together for a small and virtual closing bell ceremony to celebrate your investment in Bobbie.
You’ll hear from the founders, learn more about the MotherLode and toast all the amazing mom’s who’ve joined the Bobbie Journey.
Welcome To The Bobbie Family
Know the impact of your investment
Once you’re part of the MotherLode, you’ll have a stake in Bobbie’s future and we want to keep you informed about our direction, successes, and milestones. On a quarterly basis, you’ll get newsletter updates and opportunities to meet the Bobbie Team.
You’ll also get a free annual executive membership to Ellevest to continue your investment journey.
How does the MotherLode investment work?
How do I learn more about Bobbie (the company)?
Check out our website—it explains everything you need to know about the product and company. Also, check out the Bobbie pitch deck on our Republic investment page.
How much can I invest?
We’re looking to bring in up to 500 investors, with investments being anywhere between $100-$2,000USD. Right now we are not accepting larger investments than $2,000 USD.
Who’s eligible to invest?
Take a look at this FAQ answer on Republic’s site for more information on Age and Geographic requirements.
Can only mothers invest?
We strongly believe that more women should be investors—but you don’t have to be a mom to invest. We just ask that you ‘Invest like a Mother’ :).
How long will the opportunity remain open?
We are looking to bring 500 new investors into the round and raise up to $250,000USD—we will close the campaign when we hit one of these milestones.
After I make the investment, what should I expect?
You’ll receive a confirmation email, followed by an invite to a 🎉 🔔 ceremony with all the new investors and some fun guest appearances.
Will Bobbie be communicating with us after it’s over?
You will officially be in the ‘MotherLode’ investment community :). This simply means that every quarter Bobbie will send you a newsletter and share business milestones with you.
Ready to Join the MotherLode?
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