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When you subscribe to Bobbie, we subscribe to you.


Bobbie Community,

We always say when you subscribe to Bobbie, we subscribe to you. And we mean it. Despite an unprecedented formula shortage compounded by an unsteady supply chain and the nationwide recall of Similac, we are committed to ensuring our current Bobbie customers have a reliable source of infant formula for their babies. This means our store is temporarily at capacity for new customers.

Our priority right now is to continue to meet the needs of our existing Bobbie families. If you are currently a subscriber or have ordered Bobbie before and want to rejoin, your Bobbie bundles will continue as usual—log in to your account to manage your subscription. We are sincerely grateful for the support of these parents who trust us to nourish their babies. This decision is part of returning that trust and guaranteeing our parents the formula they signed up for with Bobbie.

What does this mean for those wanting to join the Bobbie Family?

We won’t be accepting any new Bobbie babies for the next few weeks.

To the new families we can’t support right now, our team is working diligently to bring you into the Bobbie family very soon. We’re working overtime to make more Bobbie but will always prioritize safety and quality over production speed. Sign up for the waitlist to get notified in early June with more details of our store reopening.

We can’t wait to support you on your feeding journey, and if we get that privilege, you can rest assured we will prioritize your baby’s formula supply as well.

With love,
Laura Modi
Sarah Hardy