Nutrition

Group 7 Created with Sketch.

Ingredients

Group 7 Created with Sketch.

Companion Formula

Group 7 Created with Sketch.

Food Safety

Group 7 Created with Sketch.

Purchasing

Group 7 Created with Sketch.

Delivery

Group 7 Created with Sketch.

What's in Bobbie?

What’s in it: 99% of Bobbie consists of six key ingredients; skim milk, whey, RSPO palm oil, rapeseed oil, sunflower oil, and lactose. The other 1% consists of DHA, ARA, multi-strain probiotics (Bifidobacteria), and additional vitamins and minerals for boosted health benefits. 95% of our ingredients are sourced from EU certified organic suppliers.

What’s not in it: Bobbie does not contain any corn-based or soy-based ingredients. Bobbie does not contain any genetically engineered ingredients. We’ve also excluded maltodextrin and lactose substitutes, like brown rice syrup, in addition to other controversial additives.

Full list of ingredients: Organic Skim Milk, Organic Whey Powder (Partly Demineralized), Organic Vegetable Oils (Organic RSPO Palm Oil, Organic Rapeseed Oil, Organic Sunflower Oil), Organic Lactose, Organic Skim Milk Powder, Whey Protein, Oil from Mortierella Alpina, Fish Oil, Calcium Carbonate, Sodium Chloride, Potassium Chloride, L-Tyrosine, Vitamin C, L-Tryptophan, Bifidobacteria Cultures (Bifidobacterium breve, Bifidobacterium bifidum, Bifidobacterium infantis, Bifidobacterium longum), Ferrous Lactate, Zinc Sulfate, Vitamin E, Niacin, Pantothenic Acid, Copper Sulfate, Vitamin A, Vitamin B1, Vitamin B6, Manganese Sulfate, Potassium Iodate, Folic Acid, Vitamin K, Sodium Selenate, Vitamin D, Biotin.

Is Bobbie organic?

Bobbie is made with organic ingredients. Manufactured at a world-class facility in Germany, our formulation has been certified organic in the EU, guaranteeing high food quality.

We source more than 95% of our ingredients from small, organic suppliers. Organic farming is strictly regulated in Europe and has a limited impact on the environment as it encourages the responsible use of energy and natural resources, while also encouraging a high standard of animal welfare.

What do you mean by grass-fed?

Bobbie’s main organic ingredient is grass-fed dairy. This comes from cows on small-scale farms that graze on fertilizer-free, green fields in Germany.

USDA organic standards require that cows be pasture-raised for four months (120 days) a year, but Bobbie goes far beyond this as nutrient-rich grass is our cow’s primary source of food throughout the year. When grazing isn’t possible or humane, for example during cold winters, the cows eat grass in the form of silage or hay. They are not fed corn or grains.

Does Bobbie contain corn syrup or soy?

No, Bobbie does not contain any corn-based or soy-based ingredients. We’ve also intentionally excluded any unproven additives.

How does Bobbie meet my little one’s nutritional requirements?

Bobbie has been carefully designed to satisfy the nutritional needs of your little one. It closely matches the levels of carbohydrates, protein, fat, vitamins, and minerals in breast milk.

Is Bobbie low in sugar?

Bobbie contains a similar amount of sugar to breast milk. Bobbie contains 10 g of sugar per 90 kcal serving, while typical breast milk levels can range from 10-12 g per 100 kcal serving. The other good news is that Bobbie contains the same type of natural sugar found in breast milk, lactose.

Why is Bobbie easily digested?

To understand digestibility, it’s important to understand the proteins in milk. Whey and casein are the two main types of protein in milk. Breast milk has an optimal 60 to 40 whey to casein ratio, and so does Bobbie.

Whey makes the milk easier to digest since it moves through the gut faster. It’s also less allergenic and less likely to cause spit up. Casein is a larger protein so it’s more slowly digested and also improves the absorption of calcium and phosphorus. The ratio is important for digestibility. We add extra whey protein to help Bobbie move through your little one’s stomach at a similar speed to breast milk, hopefully keeping her/him more comfortable between feedings.

How is Bobbie sustainable?

All of our ingredients are sourced sustainably, including our Roundtable on Sustainable Palm Oil (RSPO) certified organic palm oil. Our partners and suppliers are committed to using environmentally-friendly practices that protect natural resources and reduce damage to the environment.

Is Bobbie suitable for my little one?

Made with simple, clean, and purposeful ingredients, Bobbie is designed for healthy, full-term little ones without dairy allergies. Bobbie is not suitable for anyone diagnosed with or suspected to have a cow’s milk allergy. It also contains fish oil so may not be suitable for vegetarians.

While it’s not intended as a sole source of nutrition, it can be used once or more a day from birth onwards for supplementing, full-feeds, top-ups, or to support weaning once solids have been introduced.

What is the difference between Bobbie and breast milk?

While not always possible or available, the amazing thing about breast milk is that it’s dynamic and personalized to satisfy your little one’s immediate needs - making it impossible to perfectly or consistently mimic. We focus on providing the right levels of nutrients via the right kind of healthy ingredients that you can feel good about.

What’s the difference between Bobbie and other formulas?

Made without either corn-based or soy-based ingredients, Bobbie is the first formula of its kind on the US market. While many other formulas contain sweeteners like corn syrup solids, brown rice syrup, or maltodextrin, the only sugar in Bobbie is the only type of sugar found in breast milk - lactose.

Our Companion is also made with organic ingredients and grass-fed dairy, while other US formulas contain one or the other but not both.

We source our milk from small-scale farms in Germany that advocate for high standards in animal welfare and hygiene practices. Our choice of ingredients and multi-strain probiotic combination of Bifidobacteria also set us apart from formulas on the European market, many of which use a single-strain (Lactobacillus) probiotic. Check out the comparison chart on our science page.

What’s so great about lactose?

Lactose is a natural sugar abundant in breast milk. It is broken down into simpler sugars by bacterial enzymes and used up to generate energy in your little one’s body. It also feeds healthy gut bacteria and stimulates them to produce lactic acid, a potent antimicrobial; more lactose stimulates more good bacteria in the gut.

Lactose is also naturally less sweet than corn syrup, preventing your little one from developing an early love for processed sugar. To top it off, lactose improves the absorption of calcium and other minerals.

What’s special about Bobbie’s unique blend of multi-strain probiotics?

Bobbie is packed with live beneficial bacteria to support your little one’s immunity and gut health. Multi-strain probiotics mean there is more than one type of good bacteria in our Companion Formula, which makes it pretty unique and special.

Bobbie has four different types of Bifidobacteria probiotics - B.breve, B.bifidum, B.infantis, and B.longum - that have all been well researched and proven to provide immune benefits. While the probiotics found in breast milk will vary slightly from mom to mom, Bifidobacteria is considered one of the key players in breast milk, especially early in life.

Does Bobbie contain protein?

Bobbie has the optimal level of protein, in terms of both quality and quantity, to satisfy your little one’s requirements. It delivers 2g protein per serving. The protein is 100% cow’s milk-based with a 60 to 40 ratio of whey to casein. Learn more about the science behind Bobbie.

Where are your ingredients sourced from?

Bobbie’s primary organic ingredients are sourced from Europe. Our RSPO palm oil comes from South America and West Africa. Our other ingredients (>1% of our Companion Formula's composition) come from diverse regions (US, Asia) due to supplier integrity and ingredient availability. Learn more.

Does Bobbie contain iron?

Bobbie contains the ideal quantity of iron for avoiding digestive issues, a metallic taste, and quick spoilage. It delivers 0.7 mg iron per serving that comes from both natural and supplemented sources (ferrous lactate). Learn more about the science behind Bobbie.

Where do your statistics come from?

Glad that you're interested!

83% of moms use some formula in their baby’s first year. Source: A 2019 survey of 1,000 mothers conducted by Wakefield Research on behalf of Bobbie.

70% of new moms feel pressured to do things a certain way. Source: A 2017 Time Magazine survey.

 

How does Bobbie give back?

We believe all new parents deserve support and resources to help their families thrive. That's why Bobbie is proud to donate a portion of our proceeds to the Homeless Prenatal Program. Our funding helps support the program in providing critical prenatal education and parenting classes that lead to increased healthy birth outcomes and improved maternal and infant health and well-being. Learn more about how you can support their great work here.

Where did the name Bobbie come from?

Bobbie is what our CEO Laura’s baby girl affectionately called her bottle so we think it’s the perfect name for our company.

How will I know my little one likes Bobbie?

We’re incredibly proud Bobbie has everything your little one needs to thrive while still tasting creamy and delicious!

Adequate nutrition is most important and as long as they are still consuming appropriate volumes to grow and tolerating Bobbie well, that’s all that matters.

If you have any concerns, seek immediate advice from your pediatrician.

Can I mix Bobbie with other formula or pumped breast milk?

We don’t recommend mixing Bobbie with any other formula as it has not been tested. We strongly encourage you to speak with a doctor or lactation expert on the best way to introduce formula to your little one.

What is supplementing?

Supplementing means that you are giving your little one breast milk and/or solid food and some amount of formula. This is sometimes called mixed feeding, complementary feeding, combination feeding, partial nursing, or topping up too.

What is Companion Formula?

Bobbie supports breast milk and breastfeeding. We believe #everyouncecounts and also recognize doing it exclusively isn’t a reality for all parents. 

Companion Formula serves to complement breast milk and/or solid food. It's suitable for full-term, healthy little ones with no dairy allergies.

While it's not intended to be a sole source of nutrition, it can be used once or more a day from birth onwards for full-feeds, top-ups, or to support weaning once solids have been introduced.

 

How can I set up my subscription?

To set up your subscription, go to www.hibobbie.com/products/companion-formula. Choose your bundle size on the right and complete purchase.

I don’t know when my bag is expiring?

Each Bobbie foil bag is stamped with an expiration date. It’s also printed on the bottom of each box.

Is Bobbie recommended by medical experts?

Bobbie is supported by a number of well-regarded medical experts. Check them out on our science page.

How do I prepare Bobbie?

We recommend using cool, boiled water. We know many parents use alternatives but cool, boiled water is safest for your little one. Good hygiene is critical so remember to keep your bottle and preparation area clean and sterilized too.

Pour the required number of ounces of water into a bottle or sippy cup. Add one scoop of Companion Formula for each ounce of water. Shake vigorously for smooth results. Discard any used milk within one hour of preparation.

I lost my scoop, help!

Don’t panic, it happens. One scoop measures 4.4 g or 0.16 oz of powder. For your convenience, you’ll find a new scoop in each box.

How do I store Bobbie and keep it fresh?

Bobbie comes in foil bags nestled inside a simple cardboard box. Once opened, roll the foil bag tightly closed after each use. You could also secure the bag with a clip or place it in a clean airtight container.

Store in a cool, dry place such as your kitchen cupboard. Use Bobbie within one month of opening the bag.

Remember to check the use by date stamped on the front of each foil bag or the bottom of each box, and do not use unopened products beyond that date.

Which bundle should I order?

See below for our recommendation on which bundle to order based on how many ounces of Bobbie you plan to give your little one each day. If you are transitioning and planning to introduce more Companion Formula this month, we recommend ordering one bundle size up!

How many boxes will I receive in each bundle?

Our bundles come in three sizes: 2 boxes, 4 boxes, and 8 boxes. We know that feeding needs change often. Once you subscribe, you’ll receive an email reminder before each shipment (every four weeks), confirming your delivery details, including the bundle size, to give you time to modify your order. See the table in the answer to the question above to help you determine how many boxes you need.

How long does a box last?

This all depends on how much your little one consumes. For our recommendation on how much to order, see the table in an answer above. Each box is also printed with an expiry date that is typically up to 18 months after production.

Can I make a one-time purchase of Bobbie?

Yes, you don’t need to subscribe to buy Bobbie, but it’s worth noting a subscription comes with savings.

Where can I buy Bobbie?

Right now, Bobbie is only available for purchase in the San Francisco Bay Area through our website. We will be available nationally later this year.

We’re also open to chatting about retail opportunities. If you’re interested in partnering with us, drop us a note at info@hibobbie.com.

How often will I receive my delivery?

Once you subscribe, you’ll receive your chosen bundle of Companion Formula every four weeks. If you need an emergency delivery, please reach out at info@hibobbie.com. Although we cannot guarantee faster delivery, we will do our best to get you the same or next-day delivery. There may be an additional charge for this service.

Can I recycle the packaging?

Bobbie strives to use eco-friendly materials wherever possible. Our boxes are made from recycled cardboard and are recyclable as well.

Our interior foil bags are designed to keep your little one’s formula fresh and safe, and may not be recycled. Foil bags are common in food and pharmaceutical packaging because aluminum foil provides a complete barrier to bacteria, light, oxygen, and moisture. 

We continue to explore ways to evolve our packaging to be even more sustainable.

How do I change or cancel my order?

To modify or cancel your subscription, log into your Account in the upper right-hand side of the home page and click Manage Subscriptions. Choose the order you’d like to modify or cancel.

To modify or cancel your one-time order, please contact us at info@hibobbie.com and we will do our best to or modify it if it isn’t already on its way to you.

Does Bobbie ever experience a dip in supply?

Don’t worry, Bobbie has enough Companion Formula for you and anyone else that needs it. So spread the word!

How can I contact Bobbie?

Email info@hibobbie.com or call us 855-690-4800 from 9am-5pm PDT Monday-Friday.


For press and media enquiries, email press@hibobbie.com.

Is Bobbie FDA approved?

FDA does not approve any infant formulas. However, they allow products to be on the market if they are correctly labeled and abide by regulations. Bobbie's Companion Formula is intended as a complement to breast milk and/or solid food and not a replacement.

Like most popular European formulas, Bobbie is not FDA approved.

Bobbie chose to be manufactured in Germany and meets the European Food Safety Authority's standards for infants and young children, where our proven recipe has been used for decades as a gold standard formula.

 

 

 

My pediatrician has never heard of Bobbie. How do I know it’s safe?

Bobbie is manufactured in Germany at an EU International Featured Standards (IFS) certified organic facility with a history of producing and pioneering formula recipes for decades. It is based on a European recipe that has undergone several clinical trials for tolerance and growth. Bobbie is tested at every step throughout the manufacturing process to confirm the highest levels of purity and quality.

We’ve stressed about our organic ingredients so you don’t have to, choosing nutrient-rich sources from trusted suppliers that support the integrity and effectiveness of the recipe. 

Where and how is Bobbie manufactured?

Bobbie is made at a world-class facility in Germany using closed-loop manufacturing to ensure high quality and safety standards. We choose only the most nutritious, EU certified organic ingredients from pristine sources.

Is Bobbie recommended by medical experts?

Bobbie is supported by a number of well-regarded medical experts. Check them out on our science page.

What does Bobbie taste, look, and smell like?

Our main ingredient is grass-fed cow's milk—a.k.a. one of the most delicious and nutrient-rich types of milk in the world. This gives Bobbie a pleasantly sweet and creamy taste, and also a subtle yellow color. It has a thin, smooth consistency like breast milk. Bobbie smells mildly milky—no strong, chalky, artificial or fishy odors here! We encourage you to try it yourself.

How long must I wait for my order?

Your first order will arrive within two business days after your purchase date. After that, your Bobbie will be shipped every four weeks.

Does Bobbie contain any genetically engineered ingredients?

No, our Companion Formula does not contain any genetically engineered ingredients.