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Bobbie is made with organic ingredients. Manufactured at a world-class facility in Germany, our formulation has been certified organic in the EU, guaranteeing high food quality.
We source more than 95% of our ingredients from small, organic suppliers. Organic farming is strictly regulated in Europe and has a limited impact on the environment as it encourages the responsible use of energy and natural resources, while also encouraging a high standard of animal welfare.
Bobbie’s main organic ingredient is grass-fed dairy. This comes from cows on small-scale farms that graze on fertilizer-free, green fields in Germany.
USDA organic standards require that cows be pasture-raised for four months (120 days) a year, but Bobbie goes far beyond this as nutrient-rich grass is our cow’s primary source of food throughout the year. When grazing isn’t possible or humane, for example during cold winters, the cows eat grass in the form of silage or hay. They are not fed corn or grains.
To understand digestibility, it’s important to understand the proteins in milk. Whey and casein are the two main types of protein in milk. Breast milk has an optimal 60 to 40 whey to casein ratio, and so does Bobbie.
Whey makes the milk easier to digest since it moves through the gut faster. It’s also less allergenic and less likely to cause spit up. Casein is a larger protein so it’s more slowly digested and also improves the absorption of calcium and phosphorus. The ratio is important for digestibility. We add extra whey protein to help Bobbie move through your little one’s stomach at a similar speed to breast milk, hopefully keeping her/him more comfortable between feedings.
Made with simple, clean, and purposeful ingredients, Bobbie is designed for healthy, full-term little ones without dairy allergies. Bobbie is not suitable for anyone diagnosed with or suspected to have a cow’s milk allergy. It also contains fish oil so may not be suitable for vegetarians.
While it’s not intended as a sole source of nutrition, it can be used once or more a day from birth onwards for supplementing, full-feeds, top-ups, or to support weaning once solids have been introduced.
While not always possible or available, the amazing thing about breast milk is that it’s dynamic and personalized to satisfy your little one’s immediate needs - making it impossible to perfectly or consistently mimic. We focus on providing the right levels of nutrients via the right kind of healthy ingredients that you can feel good about.
Made without either corn-based or soy-based ingredients, Bobbie is the first formula of its kind on the US market. While many other formulas contain sweeteners like corn syrup solids, brown rice syrup, or maltodextrin, the only sugar in Bobbie is the only type of sugar found in breast milk - lactose.
Our Companion is also made with organic ingredients and grass-fed dairy, while other US formulas contain one or the other but not both.
We source our milk from small-scale farms in Germany that advocate for high standards in animal welfare and hygiene practices. Our choice of ingredients and multi-strain probiotic combination of Bifidobacteria also set us apart from formulas on the European market, many of which use a single-strain (Lactobacillus) probiotic. Check out the comparison chart on our science page.
Lactose is a natural sugar abundant in breast milk. It is broken down into simpler sugars by bacterial enzymes and used up to generate energy in your little one’s body. It also feeds healthy gut bacteria and stimulates them to produce lactic acid, a potent antimicrobial; more lactose stimulates more good bacteria in the gut.
Lactose is also naturally less sweet than corn syrup, preventing your little one from developing an early love for processed sugar. To top it off, lactose improves the absorption of calcium and other minerals.
Bobbie is packed with live beneficial bacteria to support your little one’s immunity and gut health. Multi-strain probiotics mean there is more than one type of good bacteria in our Companion Formula, which makes it pretty unique and special.
Bobbie has four different types of Bifidobacteria probiotics - B.breve, B.bifidum, B.infantis, and B.longum - that have all been well researched and proven to provide immune benefits. While the probiotics found in breast milk will vary slightly from mom to mom, Bifidobacteria is considered one of the key players in breast milk, especially early in life.
Glad that you're interested!
83% of moms use some formula in their baby’s first year. Source: A 2019 survey of 1,000 mothers conducted by Wakefield Research on behalf of Bobbie.
70% of new moms feel pressured to do things a certain way. Source: A 2017 Time Magazine survey.
We believe all new parents deserve support and resources to help their families thrive. That's why Bobbie is proud to donate a portion of our proceeds to the Homeless Prenatal Program. Our funding helps support the program in providing critical prenatal education and parenting classes that lead to increased healthy birth outcomes and improved maternal and infant health and well-being. Learn more about how you can support their great work here.
Bobbie is what our CEO Laura’s baby girl affectionately called her bottle so we think it’s the perfect name for our company.
We’re incredibly proud Bobbie has everything your little one needs to thrive while still tasting creamy and delicious!
Adequate nutrition is most important and as long as they are still consuming appropriate volumes to grow and tolerating Bobbie well, that’s all that matters.
If you have any concerns, seek immediate advice from your pediatrician.
We don’t recommend mixing Bobbie with any other formula as it has not been tested. We strongly encourage you to speak with a doctor or lactation expert on the best way to introduce formula to your little one.
Supplementing means that you are giving your little one breast milk and/or solid food and some amount of formula. This is sometimes called mixed feeding, complementary feeding, combination feeding, partial nursing, or topping up too.
Bobbie supports breast milk and breastfeeding. We believe #everyouncecounts and also recognize doing it exclusively isn’t a reality for all parents.
Companion Formula serves to complement breast milk and/or solid food. It's suitable for full-term, healthy little ones with no dairy allergies.
While it's not intended to be a sole source of nutrition, it can be used once or more a day from birth onwards for full-feeds, top-ups, or to support weaning once solids have been introduced.
Each Bobbie foil bag is stamped with an expiration date. It’s also printed on the bottom of each box.
We recommend using cool, boiled water. We know many parents use alternatives but cool, boiled water is safest for your little one. Good hygiene is critical so remember to keep your bottle and preparation area clean and sterilized too.
Pour the required number of ounces of water into a bottle or sippy cup. Add one scoop of Companion Formula for each ounce of water. Shake vigorously for smooth results. Discard any used milk within one hour of preparation.
Bobbie comes in foil bags nestled inside a simple cardboard box. Once opened, roll the foil bag tightly closed after each use. You could also secure the bag with a clip or place it in a clean airtight container.
Store in a cool, dry place such as your kitchen cupboard. Use Bobbie within one month of opening the bag.
Remember to check the use by date stamped on the front of each foil bag or the bottom of each box, and do not use unopened products beyond that date.
See below for our recommendation on which bundle to order based on how many ounces of Bobbie you plan to give your little one each day. If you are transitioning and planning to introduce more Companion Formula this month, we recommend ordering one bundle size up!
Our bundles come in three sizes: 2 boxes, 4 boxes, and 8 boxes. We know that feeding needs change often. Once you subscribe, you’ll receive an email reminder before each shipment (every four weeks), confirming your delivery details, including the bundle size, to give you time to modify your order. See the table in the answer to the question above to help you determine how many boxes you need.
This all depends on how much your little one consumes. For our recommendation on how much to order, see the table in an answer above. Each box is also printed with an expiry date that is typically up to 18 months after production.
Right now, Bobbie is only available for purchase in the San Francisco Bay Area through our website. We will be available nationally later this year.
We’re also open to chatting about retail opportunities. If you’re interested in partnering with us, drop us a note at firstname.lastname@example.org.
Once you subscribe, you’ll receive your chosen bundle of Companion Formula every four weeks. If you need an emergency delivery, please reach out at email@example.com. Although we cannot guarantee faster delivery, we will do our best to get you the same or next-day delivery. There may be an additional charge for this service.
Bobbie strives to use eco-friendly materials wherever possible. Our boxes are made from recycled cardboard and are recyclable as well.
Our interior foil bags are designed to keep your little one’s formula fresh and safe, and may not be recycled. Foil bags are common in food and pharmaceutical packaging because aluminum foil provides a complete barrier to bacteria, light, oxygen, and moisture.
We continue to explore ways to evolve our packaging to be even more sustainable.
To modify or cancel your subscription, log into your Account in the upper right-hand side of the home page and click Manage Subscriptions. Choose the order you’d like to modify or cancel.
To modify or cancel your one-time order, please contact us at firstname.lastname@example.org and we will do our best to or modify it if it isn’t already on its way to you.
Don’t worry, Bobbie has enough Companion Formula for you and anyone else that needs it. So spread the word!
Email email@example.com or call us 855-690-4800 from 9am-5pm PDT Monday-Friday.
For press and media enquiries, email firstname.lastname@example.org.
FDA does not approve any infant formulas. However, they allow products to be on the market if they are correctly labeled and abide by regulations. Bobbie's Companion Formula is intended as a complement to breast milk and/or solid food and not a replacement.
Like most popular European formulas, Bobbie is not FDA approved.
Bobbie chose to be manufactured in Germany and meets the European Food Safety Authority's standards for infants and young children, where our proven recipe has been used for decades as a gold standard formula.
Bobbie is manufactured in Germany at an EU International Featured Standards (IFS) certified organic facility with a history of producing and pioneering formula recipes for decades. It is based on a European recipe that has undergone several clinical trials for tolerance and growth. Bobbie is tested at every step throughout the manufacturing process to confirm the highest levels of purity and quality.
We’ve stressed about our organic ingredients so you don’t have to, choosing nutrient-rich sources from trusted suppliers that support the integrity and effectiveness of the recipe.
Bobbie is made at a world-class facility in Germany using closed-loop manufacturing to ensure high quality and safety standards. We choose only the most nutritious, EU certified organic ingredients from pristine sources.
Our main ingredient is grass-fed cow's milk—a.k.a. one of the most delicious and nutrient-rich types of milk in the world. This gives Bobbie a pleasantly sweet and creamy taste, and also a subtle yellow color. It has a thin, smooth consistency like breast milk. Bobbie smells mildly milky—no strong, chalky, artificial or fishy odors here! We encourage you to try it yourself.
Your first order will arrive within two business days after your purchase date. After that, your Bobbie will be shipped every four weeks.