Organic Infant Formula Starter Bundle – 2 Cans
- USDA Organic
- Gluten Free
- Easy to Digest
The Starter Bundle (2 cans)
- 2 cans lasts about a week for an exclusively formula fed baby consuming 32 fl oz per day
- It could take babies between 5-7 days to adjust to a new formula
- If Bobbie works for your baby, be sure to subscribe to get Bobbie shipped directly to your doorstep every month
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Limit one Starter Bundle per household. New customers only. Discount cannot be used retroactively for prior purchases or combined with other discount offers.
Benefits of Bobbie Formula
Good brain oils! Our organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk.
True to our European-inspired approach, Bobbie meets infant E.U. nutritional standards for DHA (an omega-3 fatty acid that supports brain and eye development in little ones).
- Our grass-fed, pasture-raised milk provides the daily building blocks of brain-body growth, like protein and organic lactose (a source of carbohydrates).
- Designed to support your growing little one, our tummy-friendly balance of whey and casein mimics the proteins in breast milk.
- Supports a developing immune system with key nutrients and vitamins found in breast milk, like zinc and Vitamin C.
Organic American Grass-Fed Milk
Tasty, nutrient-dense milk comes from happy, healthy, pasture-raised cows. Our milk, sourced from Organic Valley Farms is rich in omega-3 fatty acids to support brain development.
An essential mineral for healthy cells and cognitive development. High iron levels in infant formula have been linked to constipation, so we developed our recipe with a lower iron level (1.2mg per 100kcal) for optimal digestion that achieves the EU’s regulations, while also meeting FDA standards.
Organic Expeller- Pressed Fat Blend
Neither whole nor skim cow’s milk alone provides the full essential fatty acid profile that infants need, so our proprietary organic fat blend helps us to align with that of mature breast milk. Our plant-based blend of sunflower/safflower, coconut and soy is expeller-pressed and refined for safety without the use of chemical solvents, high heat, or inorganic bleaching agents.
The primary source of carbohydrates found in breast milk provides energy to fuel growth. Lactose also helps with mineral absorption and plays a role in positively shaping the gut microbiome by supporting the growth of good bacteria! Lactose is low-glycemic, meaning it is metabolized more slowly for stable blood sugar values over time.
One of two protein types found in all mammal milk! Our recipe includes added whey protein to increase digestibility, as whey protein stays liquid in the belly. Adding whey protein helps to align Bobbie’s whey:casein ratio (60:40) more closely with mature breast milk.
Bobbie provides a higher level of DHA than is found in any other U.S. formula (20mg per 100kcal), to meet EU standards. A key omega-3 fatty acid found in breast milk, research shows DHA supports brain function and eye health. Our DHA is sourced from algae and is safely water-extracted, aligned with organic practices where conventional DHA is often extracted with hexane.
Organic American Grass-Fed Milk
Organic Expeller- Pressed Fat Blend
OUR BABIES MADE US DO IT
Bobbie is the only mom-led infant formula company founded in the U.S.
(And damn proud of it.) We know feeding is a journey, because we’ve lived it.
love letters from our customers
As a breast cancer survivor, I underwent a double mastectomy after my diagnosis and it took me some time to accept that I would never be able to breastfeed my children. I searched high and low for a US-made organic baby formula and I am beyond glad that I found Bobbie. I recommend Bobbie to all new moms searching for formula and I will be back when we have our next little one.
When I was hit with low supply from the beginning, a midwife from San Francisco Birth Center suggested we try combo’ing with Bobbie. I am so, so glad we did because you got us through the formula crisis. It meant everything to me to not worry about how I was going to feed her.
We just graduated from Bobbie. I had to cancel our subscription yesterday… and there were tears… lots of them! Once we started formula, feedings were an opportunity for my daughter and I to really bond! Thank you for not only being an advocate for your own family, but everyone else’s.
Thank you for giving me the peace of mind that my baby would always have food in the midst of a huge formula shortage. Thank you for helping through some of the hardest times of my life by giving me the option to formula feed. Thank you for creating a product I felt good about giving to my baby.
When I found out about Bobbie I was a new mom of just about 3 weeks and in really bad shape. The decision to stop breastfeeding to support my mental health and my son’s health was fraught with guilt, uncertainty, and judgment. I found incredible comfort and support on your website, videos, and founders’ stories. My son is absolutely thriving! THANK YOU FOR EXISTING!
We’re in this together.
Bobbie is nourishing babies across the U.S. Tell us how you're feeding your little one, and we'll tell you how much you need. It's that simple.
The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
|Baby's Age||Daily Volume||Approximate Feeding Frequency||Monthly Bundle Size (Fully Formula)||Monthly Bundle Size (Combo Feeding)|
|1-4 weeks (Newborn)||6-10 (3 fl. oz) bottles||Every 2 to 3 hours or according to baby's hunger cues||8 cans||4 cans|
|1 month||7-8 (4 fl. oz) bottles||Every 2 to 3 hours or according to baby's hunger cues||8 cans||4 cans|
|2 months||5-6 (5 fl. oz) bottles||Every 3-4 hours||8 cans||4 cans|
|3 months||5-6 (7 fl. oz) bottles||Every 4 hours||10 cans||8 cans|
|4 months||5-6 (7 fl. oz) bottles||Every 4 to 5 hours||10 cans||8 cans|
|5 months||6-10 (7 fl. oz) bottles||Every 4 to 6 hours||10 cans||8 cans|
|6 months||4-5 (8 fl. oz) bottles||Every 4 to 6 hours||10 cans||8 cans|
|7 to 12 months||3-4 (8 fl. oz) bottles||Every 4 to 6 hours||8 cans||4 cans|
how much formula do i need?
|Baby's Age||Daily Volume||Monthly Bundle Size (Combo Feeding)|
|1-4 weeks (Newborn)||6-10 (3 fl. oz) bottles||4 cans|
|1 month||7-8 (4 fl. oz) bottles||4 cans|
|2 months||5-6 (5 fl. oz) bottles||4 cans|
|3 months||5-6 (7 fl. oz) bottles||8 cans|
|4 months||5-6 (7 fl. oz) bottles||8 cans|
|5 months||6-10 (7 fl. oz) bottles||8 cans|
|6 months||4-5 (8 fl. oz) bottles||8 cans|
|7 to 12 months||3-4 (8 fl. oz) bottles||4 cans|
|Baby's Age||Daily Volume||Monthly Bundle Size (Fully Formula)|
|1-4 weeks (Newborn)||6-10 (3 fl. oz) bottles||8 cans|
|1 month||7-8 (4 fl. oz) bottles||8 cans|
|2 months||5-6 (5 fl. oz) bottles||8 cans|
|3 months||5-6 (7 fl. oz) bottles||10 cans|
|4 months||5-6 (7 fl. oz) bottles||10 cans|
|5 months||6-10 (7 fl. oz) bottles||10 cans|
|6 months||4-5 (8 fl. oz) bottles||10 cans|
|7 to 12 months||3-4 (8 fl. oz) bottles||8 cans|
Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. Keep in mind every baby is unique. If you have concerns, talk to your pediatrician.
Still have questions? Click here for Bobbie’s in-depth feeding guide.
Our recipe is backed by clinical evidence and built to support the growth and development of healthy babies.
WORLD CLASS MANUFACTURING
Bobbie is made by an experienced infant formula manufacturer with facilities based in Vermont and Ohio, that have been making infant formulas for over 35 years. With USDA Organic, Kosher, and FDA quality standards being met.
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
HOW WE KEEP OUR INFANT FORMULA SAFE
- 2,000 Safety & Quality Checks
- Tamper evident cans
- FDA regulated
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Click here for more about our safety
Ingredients and Nutrition
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Soybean Oil, Organic Whey Protein Concentrate, Organic Coconut Oil
<1% OF BOBBIE IS RICH WITH VITAMINS AND MINERALS
Organic Soy Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, Mixed Tocopherol Concentrate, D -Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B.), Pyridoxine Hydrochloride (Vitamin B.), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D), Cyanocobalamin (Vitamin B.2). *A Source Of Docosahexaenoic Acid (Dha)
* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
NUTRITION FACTS PANEL
DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES: