When will Bobbie be available nationally?

Posted by Aoife Anderson on

Bobbie is currently working toward infant formula approval in the US. Sign up to stay in the loop of our launch plans.

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The Road Less Traveled

Posted by Laura Modi on

  Change is hard. But it shouldn't be impossible.  The formula industry in the US needs to see change and parents are speaking out about it. There’s a black market for conventional European formula with pared-down, quality ingredients. I fed it to my own children out of guilt, curiosity, and principle. Due to societal pressure on parents or industry practices, formula has become a very sensitive space and touchy subject. Parents no longer have to accept the status quo– we are building the companies we desire. That’s Bobbie. Infant Formula is not like any other product --  It’s controversial  It’s...

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