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Where has Bobbie been featured?

Posted by Aoife Anderson on

Bobbie has been featured in Forbes, Fortune, Tech Crunch, Gimme The Good Stuff, Working Mother, CBS Local, and San Francisco Chronicle.  

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Infant Formula

Posted by Aoife Anderson on

The EU     The desire for stricter standards and better ingredients.  The two most common responses from parents asked about the merits of European formula are stricter standards and better ingredients. And these go hand-in-hand. To illustrate this, a couple of examples come to mind. The restriction on sugar sources. The US doesn’t restrict corn syrup in infant formula, so it can be used to make up 100% of the carbohydrate. Meanwhile, the EU strictly limits corn syrup to less than 50%. Tighter nutrient ranges. US infant formula is allowed to have almost double the iron concentration permitted in...

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What happened with the FDA?

Posted by Aoife Anderson on

After a pilot launch to the SF Bay Area, the FDA asked Bobbie to either update its marketing to be a toddler formula, or to retrieve infant formula approval to continue being the voice for modern-day parents. We chose the latter. Read Our Response for more information.

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Will Bobbie be suitable for infants?

Posted by Aoife Anderson on

Bobbie is working to obtain approval to launch as infant formula, suitable for babies 0 to 12 months of age.

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Is the pilot launch to the SF Bay Area still going on?

Posted by Aoife Anderson on

Bobbie is currently paused for sales in the San Francisco Bay Area. Bobbie is currently working toward infant formula approval in the U.S. and will be available nationally in 2020. Sign up to stay in the loop of our launch plans.

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