Parenting is complicated.
Our baby formula is simple.

For Most Feeding Journeys
Organic Infant Formula
For fussy feeders
Organic Gentle Infant Formula
For Most Feeding Journeys
Organic Infant Formula
For fussy
 
feeders
Organic Gentle Infant Formula
picture of a can of Bobbie Organic Infant Formula

Organic Infant Formula
4 Can Subscription

$26 $23.40/can
  • 400g for $23
  • 14.1 oz
  • Makes about 105 fl. oz.
  • $0.22 per fl. oz.

Certified USDA and EU Organic, without added palm oil and no soy allergens.

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Monthly subscription $52

4 Can Subscription Benefits

  • 10% off your first subscription
  • Never run out—delivered to your door each month
  • Modify, pause, or cancel any time
  • Peace of mind guarantee (we reserve all the formula you need)
Just some of our favorite brands
Evereden
Perelel
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and more!

One-time purchase 60

$52 for 2 cans + $8 shipping

Simplicity is our secret ingredient.

Clean from the start, Bobbie begins with quality organic and non-GMO* ingredients. Our formula is certified Pesticide-Free by the Clean Label Project.*Ingredients not genetically engineered.
Tasty, nutrient-dense milk comes from happy, healthy, pasture-raised cows. Our key ingredient in our flagship formula is brought to us by Organic Valley®, a cooperative model of family-owned farms located across the U.S.*
Grass-Fed Cows who supply milk used in Bobbie infant formula are fed an average yearly diet consisting of 85% grass/forage at minimum.
Bobbie Organic and Bobbie Organic Gentle get the green light from Clean Label Project, passing their rigorous testing protocol for 400+ contaminants, phthalates, and chemicals of concern.
Our plant-based blend of sunflower/safflower, coconut and canola oils is expeller-pressed and refined for safety without the use of chemical solvents, high heat, or inorganic bleaching agents.
Here's the gist: our trusted recipe evolves with the latest regulations from governing bodies both in the US and Europe and takes inspiration from European regulations by including ingredients like DHA and excluding those like corn syrup.
Shop Bobbie

An organic baby formula so clean,
we win awards for it.

Clean Label Project Purity Award

Bobbie gets the green light from Clean Label Project, passing their rigorous testing protocol for 400+ contaminants, phthalates, and chemicals of concern.

Certified Pesticide Free

Bobbie begins with quality organic and non-GMO ingredients, and is certified Pesticide-Free by the Clean Label Project.

  • No Corn Syrup
  • No filler
  • No palm oil
  • No maltodextrin
  • No gluten
  • No persistent pesticides
  • No antibiotics
  • No Soy Allergens
Meghan Koziel, original Bobbie Breastie
Meghan Koziel, original Bobbie Breastie
Bobbie for Change

Your purchase of Bobbie helps us continue to support parents who can’t breastfeed due to breast and gynecologic cancers by feeding their babies for a full year.

Pick Your Plan

Ready, set, Bobbie

Tell us how you're feeding your baby, and we'll tell you which (and how much) Bobbie you need.

Take the Quiz

Combo Feeding

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How much Bobbie do you need? Use our Formulator!

Our Ingredients

The tasty, nutrient-dense milk in our Bobbie Organic (flagship) recipe is sourced from grass-fed Organic Valley cows, who spend 50% more time on pasture than the average organic herd. Learn more

An essential mineral for healthy cells and cognitive development. High iron levels in infant formula have been linked to constipation, so we developed our recipe with a lower iron level (1.2mg per 100kcal) for optimal digestion that achieves the EU’s regulations, while also meeting FDA standards.  Learn more

Neither whole nor skim cow’s milk alone provides the full essential fatty acid profile that infants need, so our proprietary organic fat blend helps us to align with that of mature breast milk. Our plant-based blend of sunflower/safflower, coconut and canola oils is expeller-pressed and refined for safety without the use of chemical solvents, high heat, or inorganic bleaching agents.  Learn more

The primary source of carbohydrates found in breast milk provides energy to fuel growth. Lactose also helps with mineral absorption and plays a role in positively shaping the gut microbiome by supporting the growth of good bacteria! Lactose is low-glycemic, meaning it is metabolized more slowly for stable blood sugar values over time. Learn more

Whey is a type of protein, whose key feature is that it stays liquid during digestion. This makes it gentle on tummies! Our flagship recipe includes added whey protein to mirror the protein composition of mature breastmilk, while our Organic Gentle recipe features partially-hydrolyzed (broken down) whey proteins proteins for extra digestibility. Learn more

Bobbie provides a higher level of DHA than is found in any other U.S. formula (20mg per 100kcal), to meet EU standards. A key omega-3 fatty acid found in breast milk, research shows DHA supports brain function and eye health. Our DHA is sourced from algae and is safely water-extracted, aligned with organic practices where conventional DHA is often extracted with hexane. Learn more

01

Organic American Grass-Fed Milk

02

Iron

03

Organic Expeller-Pressed Fat Blend

04

Organic Lactose

05

Whey Protein

06

DHA

What we leave out matters as much as what we put in.

formula is food

Yes!

  • Organic Milk
  • Organic Lactose
  • Water-Extracted DHA
  • Organic Whey Protein
  • Organic Expeller-Pressed Oils
  • All Our Love

No!

  • Corn Syrup
  • Palm Oil
  • Malodextrin
  • GMOs
  • Gluten
  • Pesticides
  • Soy Allergens
  • Antibiotics
  • Fillers
  • Judgment

Bobbie is the only mom-led infant formula company founded in the U.S.

our babies made us do it

(And damn proud of it.) We know feeding is a journey, because we’ve lived it.

Innovators, culture-shapers, hell‑raisers and—above all—parents.