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“Honestly, we struggled with the formula situation. We used all of the main, big brands and they were tough for the girls' digestion. My daytime doula mentioned that some of her families were trying Bobbie. When we started the girls on Bobbie, we noticed their digestive process and systems improved. Because of that, the fact that it’s organic, and the fact that the girls have been hitting the growth goals out of the park, I'm sticking with Bobbie.”

- Safiya A., Mom to Zuri & Zaila

“Joie took to Bobbie so easily! She went from a once every 10-day pooper on breastmilk (yes … I could count on my two hands how many times she had pooped since she was born!) to an every other day pooper! She was less fussy after each feeding and was more content after finishing each bottle. As a mom, this was the first time I felt a positive relationship with formula. I proudly tell other parents and people who ask all about Bobbie and how much we love it!”

- Kristin C., Mom to Joie (6 mos), Maddie (3), and Claire (6)

“I had all intentions and plans to breastfeed. It was so much more difficult than I thought. We introduced her to formula at eight weeks and it was amazing. I know I've heard from other moms that it takes a little bit of time for babies to use the bottle or to get used to formula from being exclusively breastfed. But luckily with Elle, she loved Bobbie from the beginning and we had no issues, no tummy problems and no issues going back to the breast to breastfeed. So it was great.”

- Erica F., Mom to Elle
Bobbie at Target
Bobbie at Target

Now available at Target Stores Nationwide.

Find Bobbie Near You

Meet our European Style Recipe

Bobbie’s infant formula is inspired by the EU and meets the U.S. FDA's nutritional requirements.

  • Simple Formulation
  • thoughtful Ingredients
  • Sourced with Purpose
Our Ingredients

Parenting Is Complicated,
Formula Shouldn’t Be.

  • Try Bobbie!

    Try it, love it, and then replenish it.

  • Free shipping.

    Easy on the mind (and wallet) when you sign up for monthly bundles.

  • Easily pause, edit, or cancel anytime.

    Because feeding journeys evolve.

  • Get support from our Support + Wellness team.

    Text any of your Bobbie questions to one of our experts: 415-854-2500

Shop Bobbie

We Are

We Are

Bobbie is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, regulatory experts, marketers, and innovators who struggled to breastfeed exclusively. United in our disappointment of the current infant formula options in the U.S., we were determined to bring another option to market for our babies, and yours.

Our Story

The buzz on Bobbie

Parents and Experts Get Excited for Bobbie

Proof is in the poops!

Baby's Age: 5 months | Columbia, SC

“My son Bobbie has been on Bobbie for 2.5 weeks now, and he loves it. I can tell this because he is not pulling off during a feeding like he was a few other brands we were trying. And his poops are no longer strenuous!“

💩. 🥰 🍼

- Lynnsey

Supporting every journey

Baby's Age: 4 mos old | Port St. Lucie, FL

“What I quickly noticed with Bobbie is that Marley loves it. She poops more often and I noticed that the color of her poops are lighter, like it was on breastmilk. I love that they support every journey and are here for us!”

👏🏾 👶🏽. 💚

- Chelsea

Dissolves beautifully

Baby’s Age: 7 months old | Loma Linda, CA

"I love how well Bobbie dissolves. We have tried so many different formulas and we always run into clumps, excessive shaking and lots of bubbles. With Bobbie, I barely had to shake the bottle and it was done within 5 seconds."

⏱ 🍼 🙋🏻‍♀️

- Tamela

Finally a U.S. based European Style Recipe

Pediatrician, Tribeca Pediatrics | Brooklyn, NY

"As a local pediatrician based in Brooklyn NY, I am frequently asked about the European brands of formula. I am excited to recommend Bobbie that has a European style recipe and meets FDA requirements."

👩🏾‍⚕️ 🇪🇺 🇺🇸 👨‍👩‍👧‍👦

- Dr. Reginé Brioché
(Bobbie Medical Advisor)

Pregnant and ready!

Baby’s Age: Expecting mom of 3 | New Bern, NC

“I’m pregnant with my third, and I am really excited to introduce my son to Bobbie’s formula. I love how unique this product is in the American market and that they are bringing a European Style formula to America. I’m excited that it’s Certified Organic and can’t wait to feed it to my baby! "

✅ 🇺🇸. 🇪🇺

- Noelle

Moms supporting moms

Baby’s Age: 9 months | Mansfield, MO

"I love that Bobbie is an American made formula brand that’s organic AND created by MOMS! It’s easy on Lula’s belly and is packed full of all the vitamins and nutrients she needs. There’s no corn syrup, no palm oil, and it’s modeled after breast milk. "

❌ 🥤 🌴

- Kailey


A 4 month old consumes 2x as much milk as a 12 month old.

Our Sources


Babies should gain 1 oz a day for the first 3 months.

Our Sources


A 3 month old consumes ~196 bottles per month.

Our Sources